5 Reasons to Choose an Ottawa WordPress Website Design Company

When it comes to creating websites, there are several factors to consider. From the visual appeal to the functionality and content, you want to make sure that your website does all of the following while being as user-friendly and accessible as possible.

Secure And Safe

When it comes to shopping online, you want to feel confident that your personal information is secure and that you’re not being scammed by hackers. One way of assuring yourself of the former is through the use of a secure socket layer (SSL) connection which encrypts your personal information as it travels from your browser to the website’s server. Not all website hosting providers offer this feature, so make sure you ask about it before committing.

In addition to encrypting your personal information, SSL connections also establish a secure channel for browsing the website. Hackers might be able to eavesdrop on your connection and steal your personal information, so by switching to a secure connection, you’re increasing your security by several orders of magnitude. Having a secure connection doesn’t guarantee that your information will be entirely safe, however, it can certainly increase your peace of mind.

User-Friendly

Even though you’re a webmaster who knows exactly how confusing and time-consuming it can be to create a functional website from scratch, you still want to ensure that new users have a pleasant experience while on your site. One way of achieving this is through the use of a responsive design which adjusts the website’s layout, copy, and visuals to fit any screen size.

When a visitor lands on your site for the first time, they’ll see a preview of the page which is intended for them. If the design looks good and the content seems relevant, they’ll most likely continue on to the actual page where they’ll find all of the valuable information they need. A responsive website makes it easy for everyone to access the information they need without having to zoom in or out to fit the webpage’s layout. In addition, having a single URL for the entire site makes it easy for everyone to find whatever they’re looking for regardless of whether they’re using a mobile device or a computer.

Clear And Concise

Even though you’re an experienced webmaster who knows exactly how useless, overwhelming, and time-consuming it can be to create a massive, 500-page PDF document with a list of every product that your product line includes, you still want to ensure that new visitors can quickly and easily navigate your site and find the information they need.

When browsing through a massive PDF document, you might get overwhelmed by the amount of text and lose sight of the essential details. A well-written, concise, and easy-to-read website makes a much better first impression than a poorly written, verbose, and complex site, and it might even cause you to convert one or two more browsers into customers.

Attractive Design

When it comes to the aesthetics of a website, you want to ensure that it’s eye-catching and that it stands out among the sea of other boring and plain websites. One way of achieving this is through the use of a colorful design which pops against the white background of a page or the monochromatic designs used by WordPress itself. In the same way that a polished brass surface catches the light and draws the eye, a beautifully designed site will compel visitors to delve into its content.

WordPress’s default setting for the site’s theme is dark grey on white, making it easy for anyone to follow along and easily identify the products or services which you offer. However, if you wish to stand out among the thousands of other WordPress sites out there, you might consider changing the background to a color which makes the text pop out and the design appear more vibrant. If this is not possible with your current configuration, at least ensure that your site is well-designed and easy on the eyes.

Long-Lived

When you launch a new website, you’ll most likely see a spike in its traffic right away. Depending on your specific niche and the nature of your content, your traffic might reach its peak within a few days or a few months and then begin to decline as your competitors start to inch their way back into the digital space. One way of ensuring that your site will remain relevant for many years to come is through the use of a CMS (content management system).

A content management system allows you to easily maintain and update your site’s content without having to contact a web developer or a SEO (search engine optimization) specialist to help you figure out how to make changes to your site’s configuration. WordPress is a renowned CMS which is extremely easy to use and can be modified using drag-and-drop functionality. Even if you’re skilled at using a computer, you might find it challenging to create and update your own website using conventional methods.

The advantages of using a content management system are countless. You can keep all of your site’s content in one place which makes it much easier to find and update. It also allows you to modify small details about the way your site looks without having to contact a web designer or an SEO specialist. Most importantly, a content management system makes it easy for anyone to contribute and update the content on your site. If you’re looking for a way to beef up your SEO and attract more traffic to your site, the content management system is a viable solution which many companies use successfully.

User-Generated Content

Even though you’re probably used to getting all of your content from traditional news sources or well-known bloggers who write about your niche, you might be tempted to try and compete with these publications by publishing your articles yourself. After all, you might think that your unique voice and expert knowledge could help your target audience more than anything the media has to offer.

User-generated content (UGC) is content produced by users which is essentially any content that is not traditional news items. This could include anything from short articles to video content or infographics. When it comes to attracting potential customers, nothing screams consumer confidence quite like the promise of useful and authoritative information delivered fresh to your inbox.

You might be familiar with the practice of crowdsourcing where tasks such as fact-checking, moderating, and researching are outsourced to independent contractors who get paid per piece based on how much content they produce for you. In a similar fashion, you can use freelancers or a team of volunteers to provide content for your website. While it’s not always the most cost-effective route, adding a little human touch to your content can make it seem more authentic and, in some cases, even generate more leads and sales.

However, not all UGC is created equal. Make sure that you look for freelancers who have some expertise in your niche. If you’ve ever tried to write an article on your own, you might realize how difficult it can be to come up with fresh content on a consistent basis. Having an experienced writer who’s completely dedicated to your project will ensure that you get high-quality content which will likely attract more and convert better than content which appears to have been cobbled together from various sources. The more original and unique your UGC is, the more likely it is to become popular across social media channels which, in turn, might translate into more leads and customers for your business.