Outlook365 vs Gmail & Outlook.com – How to Choose the Right Email Provider?

It is quite common to have a direct comparison between two or more products. However, you may not be aware that there is a third option that you are not considering at all: using your email provider’s native app rather than comparing the web interfaces of the different products. This way, you will not be comparing oranges with oranges, but rather the whole picture. So, in this article, we will teach you about this alternative and how it can improve your life as a digital marketer or entrepreneur.

Why Use Your Email Provider’s App Instead Of Going Thru Social Media Or A Web Browser To Compose Emails?

Since its creation, Twitter has been a place where people share content regularly with their followers. There is also a popular Twitter hashtag, #AMA, which stands for “Ask Me Anything.” This allows anyone to ask questions directly to the person who created the hashtag. However, this feature is quite limited; you cannot ask a question about an entity such as Microsoft or Google. This is where Google Keep comes in. It is a free app that serves as a digital notepad, a recipe book, and a simple calendar. It also has a Question & Answer feature that is quite similar to Twitter’s #AMA. With a little adaptability, you can use this feature to ask questions about almost any subject.

The great thing about using Keep rather than Twitter is that you will have access to a much broader range of questions. If you are not familiar, you can install the Google Keep app on your phone and use the desktop version to compose emails, too. This way, you can ask questions about almost any topic and someone with knowledge will be able to help you out.

If you have a limited storage space on your phone or tablet, you may choose to go this route. However, keep in mind that if you run out of storage, you will have to pay for extra storage. The app does not allow you to create a backup in the cloud so you will have to rely on the device’s internal storage. This can be an unreliable source of data, especially if you run out of room. You should choose an email provider wisely; otherwise, you could end up with a bloated inbox that is difficult to manage.

The Advantages Of Using The Email Provider’s App

Let’s say you work for a company that uses Gmail. In that case, you will have access to all of Gmail’s features, including the ability to send and receive emails, organize email threads, and track email performance. If you are already using Gmail, there is no need to switch to another email provider. However, if you are looking for a more flexible and feature-packed email client, you can try out Outlook.com or Outlook365. These are the main advantages of using an email provider’s app:

  • Flexibility: you can use the app to ask questions about almost any topic. There are even topics like SEO and marketing that have dedicated specialists who can help you.
  • Ease Of Use: Gmail is one of the most popular email providers in the world and it shows; it is extremely user-friendly. Even people who are not technologically inclined will find it easy to use. You will not have problems opening and using the app, even on the first try.
  • Features: as previously stated, Gmail offers a wide range of features, some of which are more useful than others. However, most people find that the email content is quite valuable. You can search for something, easily send a message, get a quick reply, and all of these features make Gmail a handy tool for business.
  • Categorization: you can easily group your emails into different categories, making it easier to find things when you need them. You can also tag objects, people, and places in your emails in order to easily find them again. This way, you will not have to search for a needle in a haystack, but rather a needle in a needle stack.
  • Security: as a business owner or digital marketer, you are bound to get messages from various sources offering advice and tips on how to increase sales, reduce costs, etc. Since email is stored on your device, it is quite susceptible to threats. You should never provide personal or financial information to unknown sources, especially if they ask you to do so via email.
  • Accessibility: if you or a person you know has a disability, using the email provider app can be quite challenging. You can use accessibility features, like text enlargement or audio description, to make content more readable for people with various types of disabilities. In addition, many email clients allow screen readers to read email aloud, so if someone is having trouble reading an email due to dyslexia or another form of low vision, this feature can help them significantly.
  • Search: with the Google App, you can perform searches directly within the app. This makes it easy to find what you are looking for, without having to leave the app. The same functionality can be found, to a lesser extent, in the Outlook App. However, since the primary purpose of the Google App is to search the web, it is much more powerful. This is quite valuable if you are looking for content that is not readily available in the app itself.
  • Offline Use: as a business person who relies on their smartphone for work, you will be relieved to know that you can work even when you are offline. In case you lose internet connection or your mobile phone’s battery dies, you can still use the app to compose and send emails. This is quite an advantage for someone who travels a lot for work and needs to keep their business contacts up-to-date even when they are not online. Google Keep offers the same functionality. You can make a note, attach a file, and send an email immediately, all without being connected to the internet.
  • Available On All Devices: since the Google App is a web-based application, it can be accessed from any device that has a web browser. This includes mobile phones, tablets, and laptops. If you decide that you do not like the app for any reason, you can always uninstall it and the files it leaves behind will not clutter up your phone or tablet. In addition, the Android OS and Gmail are two of the most popular operating systems in the world, so you can be sure that there are a lot of people using this combination in relative peace.

As you can see, there are a lot of advantages to using Gmail rather than going through a standalone app to send emails.

If you choose to go this route, you should make sure that you have an adequate backup plan in case something goes wrong. You can use Google Keep to write down all of the important information so that you do not lose it. In addition, this is a great way to keep track of your emails since you can always refer back to them later when you need to.

How To Choose The Right Email Provider

This is quite a broad question and there are several considerations to make. If you work for a business, your primary concern should be the server reliability and security of the email provider. You should want to make sure that your business’ email is not being intercepted by hackers. In addition, you should ensure that your email does not end up in spam filters because there are many scammers out there who will attempt to trick you into providing your personal information. Finally, you should look into the pricing plans since you will need to pay for extra storage if you go this route. Let’s take a look at each one.