Personality WordPress Website Templates – Is This Really the Best?

WordPress has established itself as the world’s #1 content management system and the go-to choice for bloggers everywhere. It offers a wealth of powerful features that can help you create stunning websites without needing any experience at all.

But while WordPress is an outstanding choice for any content-related site, it might not be the best choice for all types of business websites. In particular, there are some WordPress website templates that are over-engineered and designed for huge e-commerce businesses that can generate hundreds of thousands of dollars per month.

Should You Consider Building A Custom Website?

Now, it’s not necessarily bad to use a ready-made WordPress template for your site. After all, they can be very convenient if you don’t have the time to tinker with code or design. But, if you’re in the business of supporting other companies or entrepreneurs, then it might be a good idea to build a custom website from the ground up.

Why? Well, when you build a custom website from the ground up, you have complete control over the design and functionality of the site. You can include as many features as you want (and I mean, as many features as your heart desires), and you can test out different marketing strategies and approaches before settling on one that works best for your specific business.

Features

When you build a custom website using WordPress, you have a couple of different options when it comes to the look and feel of your site. You can either use their pre-made themes (which are already optimized for SEO and contain all the necessary functionality for a typical business website) or you can create your own from scratch.

The advantage of using a theme is that, at the time of writing, there are hundreds of free and premium WordPress themes available. This makes it easy to find a theme that fits your needs perfectly. You don’t have to worry about anything other than setting up your blog and adding content regularly.

The disadvantage of using a theme is that, as previously stated, you don’t have full control over the design and functionality of your site. You’re basically relying on the WordPress theme developer to provide you with a professionally designed product that works well on all devices.

Responsive Design

If you build a custom website using WordPress, you can take advantage of the platform’s built-in features to make your site look fantastic on any device. This is known as responsive design.

When somebody visits your website on a mobile phone or tablet, they’ll see it automatically re-sized (responsive design) to fit the screen size.

The advantage of responsive design is that it makes your website look great on ALL devices. It is fully optimized for search engines such as Google, which makes it much easier for potential customers to find your website when they’re looking for a product or service like yours.

The disadvantage of responsive design is that it can be very time-consuming to create. You have to make sure that the code is easily adaptable to different screen sizes so that it doesn’t become a messy hack once everything is implemented.

Secure Sockets Layer (SSL)

When you’re providing your personal or business contact details (such as your email address or phone number) on a website, you’re usually doing so in the hope of generating sales. This makes your website a target for scammers and hackers who want to obtain those details for nefarious purposes (such as spamming or identity theft).

To prevent this, you can encrypt your website’s connection using Secure Sockets Layer (SSL). If your website is hosted on a secure connection (such as HTTPS), then the connection between your visitor’s computer and your website will be protected (to some extent) from being read by hackers.

The advantage of SSL is that it provides some protection against online fraud. The disadvantage is that it’s not always easy to implement, and it can sometimes impact the speed of your website.

A/B Testing

If you want to find the optimal size and shape for your website’s header, you can use A/B testing. This allows you to test two different approaches (known as “A” and “B”) and then compare the results. A/B testing doesn’t require you to build a custom website; all you need is a regular old WordPress blog.

When you use A/B testing, you’re actually splitting your audience into two groups (for example, men and women) and then observing which approach (A or B) performs the best on each group. You can use tools such as Google Analytics to track the results of your A/B testing experiment and adjust your website’s design and copy accordingly.

The advantage of A/B testing is that it’s a great way to find the optimum design and approach for your website.

The disadvantage of A/B testing is that it’s not always the most efficient or practical solution. For example, if you’re looking for the best way to encourage online purchases, then A/B testing might not be the way to go. You could simply give your visitors an incentive to purchase by adding a shopping cart button on your product pages or even creating a special discount for people who are in the market for a specific item.

Marketing Channels

When you market your product or service online, you can choose from multiple channels (such as social media, email, and mobile phones) to make your sales pitch to potential customers. When someone visits your website via a web browser on a mobile phone or tablet, they’ll see marketing material from different channels (typically in the form of a slide-show).

Each of these channels has its advantages and disadvantages. For example, video content is great for visual learners (such as people who are looking for information on hairstyles) but probably not the best choice for somebody who is in the market for a kidney dialysis machine.

The advantage of using multiple channels is that it makes it much more likely that a visitor will click on at least one of your marketing materials (such as an online ad or a social media post).

The disadvantage of using multiple channels is that, ultimately, it’s up to you to decide which one(s) of these channels to use to get the most effective results.

Single-Page WordPress Theme

If you’re looking for a really neat feature that’s worth exploring, then you need to check out single-page WordPress themes. These themes are great because they don’t have a lot of unnecessary pages – only one or two. This makes them easy to maintain and much faster to load.

However, since there’s only one visible page, it’s not always the best choice for somebody who is in the market for a product that requires multiple pages (such as an e-book, a catalog, or a long-form journal).

The advantage of using a single-page WordPress theme is that it makes your site much easier to navigate. This is especially beneficial for somebody who is in the middle of researching a product or service and wants to get to the point quickly.

The disadvantage of using a single-page WordPress theme is that it doesn’t always provide the best user experience. As stated before, it’s not always easy to navigate through a website that has only one page since the user is forced to scroll back and forth to see different content.

Fully Customized

If you want total control over the design and functionality of your site, then you can build a fully customized WordPress website. Just make sure you’re ready to spend the time doing it right.

The advantage of building a fully customized website is that you have complete control over the design and functionality of your site. There are no restrictions, which means you can include whatever you want (as long as you have the programming know-how). The disadvantage is that it can be very time-consuming to create. If this is something that you’re not sure about, then perhaps it’s best to go with one of the previously mentioned options.