How to Make Your Website Look Great on WordPress and Hosting

WordPress is one of the most popular content management systems (CMS) around. It is a free and open-source tool that allows anyone to set up a website or blog in just a few minutes. It is extremely popular because it is easy to use and comes with a wealth of free (and amazing premium) plugins that can enhance the functionality and appearance of your site.

If you are interested in creating a WordPress site for your business, you need to make sure that your site looks as great as new. This article will tell you exactly how to achieve this. It will teach you CSS and plugin customization so that when you log in to your WordPress dashboard, you can instantly see the benefits.

Create a Highly Tailored Theme

At the end of the day, you are investing in a tool to improve your business’ online presence. This is why you want to make sure that the look and feel of your site is nothing but pristine and flawless. There are plenty of pre-made WordPress themes to choose from, but they all have one thing in common: they were designed for blogs or personal websites and not for businesses looking to generate more leads and sales online.

If you are looking for a tool to grow your business, you should consider creating your own customized theme. A well-crafted theme will make your site look as classy as a luxury brand’s site, and it will perform perfectly on every device. In this case, it is better to create a new theme than to use an existing one, as they may not have been made with multi-device testing in mind.

Use HARDWARE AND SOFTWARE TESTS

When creating a new website, you should consider running a quality assurance (QA) test on your template before launching it live. The great thing about WordPress is that almost every aspect of the platform can be modified with a bit of code. If you head over to the WordPress codex, you will see a wealth of resources to help you with anything you may need.

For instance, you can use the built-in testing tools that come with WordPress to quickly discover any issues with the design and functionality of your site. If you discover that there is an issue, you can correct it immediately without needing to go live. This way, you minimize the number of broken websites out there.

CMS MIGRATION & IMPLEMENTATION

WordPress is an incredibly flexible tool, and this is one of its greatest features. When you set up your WordPress site, you will be presented with a variety of options when it comes to the appearance of your website. You can choose from a wealth of free templates that range from totally bootstrap-based to fully customizable.

If you are completely new to WordPress, it is probably a good idea to choose a starter site theme that comes with pre-built pages. That way, you can get up and running quickly without having to worry about much more than making your content look good and having someone proofread and edit your copy.

Use SEO Best Practices

Search engine optimization (SEO) is one of the most important aspects of online marketing. When done right, SEO can help drive traffic to your site naturally. WordPress comes with an SEO plugin that allows you to set up basic SEO metrics (pages indexed, keywords used throughout the site, etc.) so you can easily track the effectiveness of your SEO efforts. Additionally, you can use the Google webmaster tools to track your site’s performance in organic search results.

If you want to see your site reach its full potential, you need to take proper care of SEO. An important SEO practice is to regularly update your content with new insights and/or information. Additionally, you should ensure that the page’s URL is easily accessible by prospective customers who are searching for your services.

Anchor text is also important when optimizing your site for search engines. Anchor text is the visible text within a link. When someone clicks on a link, they will be presented with more information about what they were searching for. Keep your anchor text relevant and descriptive, and you’ll be sending searchers to your site exactly what they are looking for.

Set Up Custom 404 & 301 Redirects

Not all of your fans will be able to discover your website, even if you use SEO best practices. When this happens, you need to act quickly to get the word out. You can do this by setting up custom 404 and 301 redirects.

With a custom 404 redirect, whenever someone tries to access a file that does not exist, they will be directed to your site. That way, when they visit another site and that site doesn’t have the file that they are looking for, they will be redirected to your site. This will boost your site’s SEO because it is an easily recognizable term that people use when seeking out additional information about a topic.

Use the same technique for your 301 redirects. When you set up your 301 redirects, you are telling Google that whenever someone visits a URL that ends in.php,.html, or.css, they should be redirected to your site.

This will help with your site’s crawl rate because search engines like Google value well-indexed sites above all else. In fact, you can teach your SEO bot to prefer and favor your custom-built sites over others.

Make Sure Your Content Is Fresh

It’s important for your site to have quality content that is both relevant and interesting. If your blog posts are just re-posts from other sources with a few formatting tweaks, they won’t hold up to much value.

You can use a service like Fresh Content Farm to get high-quality content quickly. With a service like this, you just have to provide them with a topic and a few compelling opening sentences, and they will come back with a fully-edited, high-quality article that you can use on your site.

The great thing about this particular service is that it is completely free, so you don’t have to worry about spending money on content that you can get for free elsewhere.

Use a CDN For All Static Content

A content delivery network (CDN) is a service that speeds up internet access for users by getting large files (like images, videos, and sound files) quickly and reliably from servers all over the world.

A CDN makes your site load quickly for everyone because large files load more slowly than small ones. The result is that everyone gets to experience your content faster. Additionally, a CDN will improve the overall user experience for your site’s visitors by reducing loading times and server errors. Last but not least, a CDN gives you the added security of knowing that your content is being served from a reliable source.

You can host your static content (HTML, images, etc.) on a CDN, and this will make a massive difference in how your site looks. To take advantage of this, make sure that you include <link> tags in your head section pointing to the right URL for each individual image or file. Here are a few examples:

  • <link rel="apple-touch-icon" href="/apple-touch-icon.png">
  • <link rel="icon" href="/favicon.ico">
  • <link rel="shortcut icon" href="/favicon.ico">