How to Build a High-Quality WordPress Photography Portfolio Website

If you’re looking for a new way to showcase your work, why not consider using photography to do so? With just a few tweaks to your WordPress-based website, you can have a portfolio that is both gorgeous and functional.

WordPress’ visual editor makes it easy to implement a variety of design changes, allowing even beginners to quickly and easily create a professional-looking online gallery. And what’s more, since WP stores all of your content in the database, if you ever have to rebuild your website, you’ll only need to redo a few things instead of starting from scratch.

In this tutorial, we’ll discuss how to build a high-quality WordPress photography portfolio website with a few simple steps. We’ll cover everything from the design of your website to including a variety of useful features, all while adhering to the best practices that make up a high-quality portfolio website.

Get The Right Equipment

With any new hobby or pastime, there is always the option of going the cheap route and trying to save money wherever you can. While this might get the job done, it never leads to a good end product.

When it comes to taking professional-looking photos for a portfolio, you will inevitably want to invest in some high-quality equipment. Good optics are important, as is having a fast shutter speed to ensure that you don’t blur the action as the scene changes. And apart from the cameras, you’ll also need lights or other devices to illuminate your scene, tripods to stabilize your camera, and a big, comfortable chair for taking pleasure in photographing things like landscapes and sunsets.

The Importance Of Research

If you’re looking to create a high-quality website for your portfolio, it’s important to do your research beforehand. Just because your friend’s cousin’s niece managed to pull off an amazing looking website using WordPress, doesn’t mean that you’ll be able to do the same thing. Even if you have the talent and eye for photography, you must utilize correct techniques to ensure that your portfolio is displayed in the best possible way.

WordPress has a massive community of people who love to help, so if you’re looking for advice, go to and search for the topic. You’ll find countless answers available, which will help you get the most out of your investment in photography.

Choosing The Right Theme

As you’re considering building a portfolio website, you’ll also need to decide between free or premium WordPress themes. While both have their perks, a premium theme will give you much more freedom in terms of the design and functionality of your site. And since we’re on the subject of functionality, let’s discuss what you’ll need to have on your site before making a decision.

Every website needs a contact form, so you’ll want to consider getting a premium theme that comes with a built-in contact form. You won’t need a separate app to contact your customers, and WordPress’ contact form will do the trick.

A Place For Reviews

In addition to including a contact form, a high-quality website also has the option of including reviews. Whether you’re seeking to build a portfolio or you’re just looking for some inspiration, reviewing your work and posting the results online is a great way to gain some much-needed exposure. We recommend including five to ten honest reviews from different sources, such as other photographers, art directors, or graphic designers.

The best thing about reviews is that they’re often free. And if you do decide to include them on your site, don’t feel like you have to limit yourself to only positive reviews. You can always include both positive and negative reviews, as long as you make sure that your audience knows that you’re embracing a “honest” approach. We bet you have some amazing work that won’t get the recognition that it deserves because of false positives or negatives. For more on how to become a successful freelance photographer, check out these helpful tips from Getty Images.

Making Your Site Search Engine-Friendly

When someone searches for a product or service on Google, they type in keywords or phrases that they think will make the results they’re looking for appear more prominently near the top of the search results. In exactly the same way, you’ll want to make sure that you include the right keywords in the right place in your copy and throughout your site. In addition, you can also consider getting a premium theme that has a built-in SEO (search engine optimization) tool so that you have no fear of losing out on traffic due to sub-par SEO practices.

Keep It Classy

When someone lands on your site, they’ll immediately notice two things: the design and the content. Good designs that compliment the theme and the material you’re presenting will make an impression that will last for the duration of their visit. If you go the extra mile and use a classy looking font for your headings and sub-headings, it will further increase the credibility of your site. And last but not least, keep the content relevant, interesting, and high-quality. If you’re passionate about what you do and you believe in your product, you will undoubtedly see your business grow as a result of your efforts.

Creating a high-quality website for your business or personal use, whether it’s a portfolio site or blog, is now easier than ever with WordPress. And with just a few design changes and some key functionality, you’ll have a portfolio that is both professional and easy to maintain.