How to Promote Your WordPress Website
WordPress is the most popular content management system (CMS) used on websites today. It is a free and open-source tool that can be used to create a completely custom website with an easily upgradable design.
If you’re looking to dive into the world of web design and development, or simply want to learn more about this content management system, this article is for you. Here we will discuss how to promote your WordPress website. We will cover topics such as:
Create A Blog
One of the best things about WordPress is that it allows you to create a blog with the click of a button. This might not be the case for all CMS platforms, so take the time to find out what types of blogs WordPress supports before you begin your design journey.
You can then use this blog to promote your website. Why? Well, one of the main reasons is that blogs allow for much more flexibility when it comes to the design and layout of the page than many other content management systems. This might not be the case for your project needs, but it is certainly an option to consider.
Understand The Anatomy Of A Website
If you’re completely new to the concept of websites, you might want to consider taking the time to learn a bit about the anatomy of a regular website. This way, you will have a better understanding of what is and what isn’t possible with regards to the technical side of things.
The anatomy of a website essentially comes down to this:
- A header – This is what you will see at the top of your browser window when you visit a website. It consists of the logo at the top, followed by the name of the website.
- A footer – This is the part at the bottom of your browser window. It contains information about the website such as copyright notices, contact details, website stats (such as number of visitors)
- Content – This is the middle part of your browser window. It contains everything else aside from the header and footer, including the articles, images, and so on.
- Sidebar – This is the part of your browser window to the right of the content. It contains additional content such as search tools, social media links, and other helpful things. The sidebar usually has a fixed width and is located under the header.
- Form – This is the part of your browser window below the content and above the footer. It contains the contact details, social media links, and other similar items. The form usually has a fixed width and is usually located under the footer.
You can then use this information to structure your WordPress site. Bear in mind that the above is a very simplified explanation of how a website functions. There’s a lot more to it than this, so be sure to take the time to learn more about the different parts of a website.
Choose A Domain For Your Website
One of the most important things to consider when promoting your website is the domain name that you will use. Remember, the domain name is how your visitors will find your website when they enter the address into their address bar. It is also the base URL that will be used when linking to other websites.
There are many different kinds of domains available, so take the time to find the one that is most appropriate for your website. If you are completely new to the concept of domains, take the time to read this short tutorial by GoDaddy, which will guide you through the basics and help you choose the perfect domain for your website.
Set Up Email Accounts
If you’re an entrepreneur, sales professional, or just someone who wants to stay in touch with friends and family, you will need to set up email accounts for yourself and your staff. This is particularly important if you’re planning on using email marketing to promote your website, as you will need a way for your audience to find your email content.
Why? Well, you can use email marketing to send mass emails to your audience with the click of a button. For instance, you can invite your friends and family to visit your website by simply sending out a single email with a simple click of a button.
The benefit of this is that you can choose to send the email from the address you want to promote (such as your website), or from an address that already has an established reputation (such as your personal email address).
Create Social Media Accounts
If you’re a business owner, entrepreneur, or just someone who wants to stay in touch with friends and family, you will need to create social media accounts for yourself and your staff. This is particularly important if you’re planning on using social media to promote your website, as you will need a way for your audience to find and connect with you online.
Why? Well, you can use social media to post daily status updates on platforms such as Twitter, LinkedIn, and Instagram. If your business has a Facebook page, you can also use this to promote your website.
The benefit of this is that you can choose to post from the account you want to promote (such as your personal account), or from an account that already has an established reputation (such as the business account).
Use SEO To Your Advantage
If you’re searching for a specific product or service on Google, you will see a results page with several entries on it. However, if you want to find the best results for your search, you will need to use the keywords (search terms) that Google is using to find the entries on the results page. This is called SEO (search engine optimization).
SEO is a form of marketing that allows you to target niche audiences on the World Wide Web. When done correctly, SEO can increase the exposure of your website, improve the ranking of your website on search engine results pages (SERPs), and even drive in more traffic to your website. This might not sound like magic, but it is a proven technique that Google and other search engines use to find the most relevant content for each search query.
There are many different types of SEO techniques, but one of the simplest and most effective techniques is link building. This entails the creation of high-quality links to your website.
Build Links By Creating Content For Established Blogs
If you’re looking to gain exposure for your website, link building is the perfect technique. The only problem is that it takes time to build up a steady stream of organic traffic to your website. This is where creating high-quality content for other blogs comes in. This is a form of content outreach that allows you to create content for other blogs in order to gain credibility and drive traffic to your website. This is usually done for large websites that have lots of authority in their domain.
There are numerous benefits to creating content for established blogs rather than just using advertisements to gain traffic. Here are just a few examples:
- Pro-Tip: Finding Blogs That Are Suitable For Link Building
- Suitable for Link Building: The High Success Bloggers
- Pro-Tip: How to Properly Use Headers and Footers on Your Blog
- The Ultimate List of Top 10 Free Blogging Platforms
Blogs typically don’t use advertisements to generate revenue, so it’s a great opportunity to grab some free content to promote your website. In return, you will gain credibility by demonstrating that you’re a thought leader in your industry.
Use Social Media To Your Advantage
Social media can be an effective way to promote your website. Why? Well, much like SEO, social media allows you to target a specific niche audience online. When done correctly, social media can increase the exposure of your website, improve the ranking of your website on search engine results pages (SERPs), and even drive in more traffic to your website.
Many businesses use social media to announce new products, gain customer feedback, and even conduct outreach with potential customers. Using social media to promote your website doesn’t have to be complicated. Simply find the platforms that your target audience uses the most and join the conversation.
Attracting Visitors to Your Website With Affiliate Marketing
This type of marketing entails selling other people’s products or services in order to make a profit. One of the best things about affiliate marketing is that it is very easy to set up. Just find a product or service that you think would be useful to your target audience and get to work. When someone clicks on an affiliate link and makes a purchase, you will earn a certain amount of money based on the sale.