How to Use YouTube Videos in WordPress Websites
You know what’s more frustrating than spending hours searching for the perfect outfit only to find that it doesn’t fit when you get there? Searching for new and unique content to feature on your blog only to find that 90% of the content isn’t very good? Been there, done that. We’ve all been there. You start out creating content for your personal use and slowly start expanding into what will eventually become your own personal brand. Many moons later and you close your eyes and think to yourself, “Man, I really do need to stop using stock images and start using my own content.”
The post-pandemic world that we currently find ourselves in is a perfect example of what can happen when you start relying too much on content that you find online. Since most businesses and brands are now closed down (at least in the traditional sense), people are turning to their favorite hobby. Enter the YouTube videos.
YouTubers have always been famous for their unique and often quirky sense of humor. Many of their videos will not feel like your average corporate video, but will instead feature the individual humorist’s unique sense of humor.
If you’re looking to incorporate more video content into your blog or website, then you’ve come to the right place. We’re going to teach you the basics of using YouTube videos in a WordPress setting so that you can create unique content that will bring more value to your viewers.
Finding And Categorizing YouTube Videos
The first step in utilizing YouTube videos in your blog or website is to find them. Believe it or not, the best place to start is probably the worst place for you to look: the front page of YouTube.com. When you land on the YouTube home page, you’ll notice that there isn’t actually that much content to browse through. It seems like there should be more. It’s because all of the content on the home page is suggested content. That is, content that YouTube’s algorithm thinks you’ll want to watch. This is one of the main reasons why you need to dig down into the deeper pages of the website to find content that is actually valuable to you.
You can click on the “Explore” tab at the top of the YouTube page to guide you to the different content that the platform has to offer. This is a great place to start your search. You can type in keywords such as fashion, style, and trends to see topics that match your search. From there you can either click on a video to watch it or click on a topic to see a list of matches for that topic.
Another great place to find content is the “Videos you might like” section of the YouTube home page. This is a great place to find content that is both relevant and valuable to you. You can either click on “Videos you might like” at the top of the page to get to the section or click on a topic and then click on the “Videos you might like” tab at the top of the page.
There is a search bar at the top of every page on the YouTube website. This makes it easy to find videos based on your search criteria. For example, you can enter “pandemic fashion” into the search bar to see a list of videos discussing trends during the pandemic.
Cleaning And Enhancing Your YouTube Videos
Once you’ve found the video that you want to use, the next step is to clean it up. This means removing any unnecessary pauses, noises, or clips that are not essential to the overall story. Sometimes there will be unnecessary background noise that isn’t relevant to the conversation at hand. You’ll also want to remove any inappropriate content that is potentially harmful to minors. This is especially important if you’re using videos of people or animals (that’s pretty cute too).
YouTube allows you to easily remove unwanted content with a few clicks of a button. To do this, navigate to the video and then click the three vertical dots in the top right corner. This will bring up a menu with options for YouTube to remove the content.
The best videos for your blog or website will have a combination of three things: an engaging story, great content, and a mix of both funny and serious angles. No one video will replace the value that a mix of all three brings. So keep that in mind when choosing videos to feature on your site.
Choosing And Using Proper Attribution
The next step is to choose the proper attribution for your video. You’ll want to find a way to give credit to the person who came up with the content. You can easily find this information within the video’s details if you click on the “More” tab. This will bring up a menu where you can view more information about the video including its author. You can click on this to see a full biography of the person who created the video content.
If the person who came up with the content isn’t readily available to give credit to, then you’ll have to find another way. One way to give credit to the creator of a piece of content is with a disclaimer. Disclaimers let you give credit to the creator of a piece of content even if you didn’t come up with the idea originally. For example, if you see a headline that sounds really interesting to you but you didn’t write it, you can add a disclaimer saying that you did in fact write it and were just borrowing the headline.
You’ll want to choose a disclaimer that is relevant to your target audience. Make sure that the wording is easy to understand and memorable. The most important thing is that it’s valid and that you have the legal right to use it. Once you’ve found a disclaimer that you like, simply click on the “Save” button at the top of the page to save it.
The last step in preparing your video content for use on your blog or website is to use the right tags. This is simply a checklist of metadata that you’ll want to insert into the description of the video. You can use the YouTube keyword tool to find the most relevant and popular keywords for your video. Once you’ve found these keywords, you can use the search bar within the YouTube interface to find matching videos.
For example, if you’re searching for “pandemic fashion,” YouTube will return a list of videos discussing trends during the pandemic as well as videos from brands and businesses that are effectively using these trends to their advantage.
The list of keywords that YouTube provides you with are great starting points for your video content. You don’t have to use all of these keywords, but you should at least use a few of them. It’s better to have a video that matches a few of your chosen keywords than to have a video that doesn’t match any of them. This means that the video isn’t useful to anyone and you don’t provide any value to the person viewing your content.
To add more value to your content, use more than one keyword. This will allow your video to be found by more people and increase the relevance of your content. Don’t just keyword stuff a video’s content though, make sure that your keywords are placed in a natural and relevant order.
Putting It All Together
Now that you have a video prepared, the last step is to incorporate it into your blog or website in a useful and value-adding manner. You can do this by simply copying and pasting the HTML from the original video into your blog post or website. You can find the HTML for any video that you want to use by clicking on the three dots in the top right corner and then selecting “View HTML.” This will give you access to the HTML behind the scenes of the video. You can then simply copy and paste this into your post or website.
If you want to add a bit more flair to your blog or website, then you can either use a tool like Canva to make a graphically enriched copy of the HTML or you can use a service like Instapaper to read the original story in a beautiful, distraction-free setting.
The moral of the story is that you shouldn’t just jump into using YouTube videos in your blog or website. There’s a lot that goes into preparedness, including finding the relevant and unique content and then using the right tools to put it all together. Just because you can doesn’t mean that you should or that you’ll definitely produce good results. It takes a lot of experimentation to find what works best for your blog or website. So don’t be afraid to try out a few different techniques and see what works best for you.