How to Put “Coming Soon” Page in WordPress

A “coming soon” page (also known as a “pre-order” or “pre-sale” page) is a web page that you create in anticipation of an upcoming release of a book, album, or movie. A coming soon page typically includes all the important information that a potential customer needs to know about the product, including a description of the plot, the protagonist’s (main) characteristics, and the merchandise’s release date. In other cases, the coming soon page might simply feature a product image with a “shop now” button.

If you’re just starting out, it might be hard to know where to put a coming soon page. Should it be in the homepage header area or somewhere else? What kind of content should it include?

The answer, in one word, is CUSTOMIZATION. You should put a coming soon page in wherever you think your customers are probably going to look for it – usually, this will be the home page or the product pages on the Store front-end, but it could be anywhere on your site. There’s no right or wrong place for it, as long as you know where to put it.

In this article, we’re going to tell you about the process of creating a coming soon page for a fictional product brand. We’ll cover everything from the basic page draft to the finished product. By the time you’ve finished reading this article, you’ll know precisely how to create a coming soon page for your own product (whether it’s a blog or a store), whether it’s an indie published book, an album, or a movie.

Create a Product Title And Description

The first step is to create a product title and description. You’ll also need to decide if you’re going to post these details on your site, or if you’re going to keep them private. What we advise is that you keep them as private as possible, and only post the information needed to fulfil customer orders. This ensures your customers remain in the dark as long as possible about your products, and that you preserve your business’ integrity.

We’re not advising you to keep these details a secret for marketing purposes, but as a business owner, you must ensure you comply with COPPA (The Children’s Online Privacy Protection Act) and CLPD (The Canadian Children’s Privacy Protection Act). The main purpose of these two pieces of legislation is to protect the privacy of children online.

If you decide to go the private route and put up a coming soon page for your business, there are a few details you need to attend to. First, you’ll need to create a Product title and description that adhere to COPPA and CLPD. Second, you’ll need to fill out all the required contact info for marketing purposes. Third, make sure that the page contains only the content allowed by COPPA and CLPD.

There are a lot of different ways to put a “coming soon” page in WordPress and, as long as you comply with COPPA and CLPD, there’s no wrong answer. You can find a ready-made template for a coming soon page (as well as an affiliate sale banner and video carousel) on our sister site, Blogging. All you need to do is swap out the text to fit your own needs.

Determine The Overall Layout

The next step is determining the overall layout of the page. If you’ve already written the product title and description, you can move onto the next step, otherwise, you’ll need to go back and re-write them. This step might be the most challenging one, as you’ll need to consider how you want the page to look, what content you want to include, and how you want the page to flow from top to bottom.

The best way to do this is by using a WordPress page template that already has a layout in mind. If you already have a page layout you like in mind, you can use the Parade free page template to get an idea of how the page will look. You can access this template by going to Page → Templates → New. Once you’ve created a new page, you can navigate to Page → Edit → Preview to see how the template will look when you implement it on your own site. If you’re not comfortable making changes to a page template, you can use the Fully Custom option to create a completely new page from scratch. Better yet, you can use a tool like WPSE (WordPress Simple SEO) to generate a fully functional, SEO-optimized, and distraction-free website tailored to your needs in no time at all.

Choose A Theme

After you’ve had a look at the layout of the page, you’ll need to choose a theme. There’s a lot to consider when choosing a theme for your site. Is it going to be a free theme or a premium theme? What are the dimensions of the box you want to use for the page? Are you going to have a header, footer, and sidebar?

If you decide to go with a free theme, try out one of the many WordPress themes available on the ThemeForest marketplace. Alternatively, you can use a premade theme or create one yourself using a tool like Divi, Armadillo or Blossom. Make sure you download a copy of the theme’s code. Should anything happen to the code (it happens), you’ll be able to retrieve the original code and continue from where you left off.

Set The Standard For Product Images

An important aspect of a coming soon page is the product images you include on it. If you decide to go the image route, make sure you take your time finding the best possible photos for your product. Even if you use a tool like WPSE to generate a functional website with SEO optimized content, your images will need to be separately optimized to ensure they stand out.

There are a few things you need to keep in mind when including product images. First, make sure the images adhere to the proper dimensions – that is, they don’t stretch the browser window. Second, crop the images to make them fit the designated space. Even if you have a 4K TV, you don’t need to show every pixel of it. Third, include images that showcase the best possible product detail (this helps customers envision what the product looks like). Lastly, include images that show how the product works in action (for those who are interested in purchasing it).

Write The Product Description

The product description is one of the most important parts of the coming soon page. It should be written in such a way that it holds the reader’s attention and makes them eager to learn more. The best way to do this is by using the S.M.A.R.T. method. This acronym stands for “Specific, Measurable, Achievable, Realistic, and Timely” and can be used to help you assess any writing project you’re doing. Let’s take a look at how to use this method, and then we’ll go over some tips on how to write a good product description: