Real Estate Website Template: A WordPress Template for Real Estate Agents
A real estate website is an essential tool for any real estate agent. Whether you are just breaking into the industry or already have your own practice, a real estate website can help you stay relevant and compete for talent.
Developing a real estate website can be a daunting task. There are a lot of moving parts, and it’s easy to forget about something once you’ve done it. That’s why we’ve gone ahead and built a WordPress template that can serve as a starting point for your real estate agency website.
The Perfect Platform
WordPress is undoubtedly the perfect platform for building a real estate website. Not only does it allow you to build a fully functional website in a matter of hours, but it also offers an incredible number of features that can be used to enhance your experience as a real estate agent. Not to mention that with the right plugins, you can even turn a WordPress blog into a fully-fledged real estate agency website.
Why should you opt for WordPress for your real estate agency website?
Well, for starters, it is one of the most popular Content Management Systems (CMS) in use today. Naturally, this means that there are a lot of templates and plugins to choose from when you’re looking for web content.
Another important consideration is the fact that WordPress was originally designed for blogging purposes. This means that content is easily re-organized and presented in a way that makes sense to blog readers. Real estate agents, on the other hand, usually want to keep their content more topical and easy to find for prospective customers.
WordPress comes with a wealth of features out of the box. A few of the features that we think you’ll find useful are:
- Fully Featured Articles – You can use this feature to create a blog-like atmosphere on your website. As soon as a reader lands on your site, they’ll instantly know what it is you’re offering. The featured article functionality within WordPress is extremely powerful and comes in handy when dealing with complex real estate transactions. One of the advantages of having a blog-like atmosphere is that it encourages visitors to stay on your site for a while and read the rest of the content.
- Shortcodes – Another great thing about WordPress is that it makes using custom HTML extremely easy. This is important because you can use shortcodes to create unique calls to action (CTA) or to enhance the visitor experience on your site. For example, you can use shortcodes to add a button that makes subscribing to your email list as easy as pie. The best part is that you can use the same shortcodes to format your content however you want – it really is that simple!
- SEO – Search Engine Optimization is a must-have for any real estate website. The better your SEO, the better your chance of getting talent to find your site when they’re looking for real estate agents in your area. With the right keywords, image optimization, and a well-executed on-site SEO strategy, you can guarantee that your website will show up on the first page of Google for any key phrase related to your industry. We’d recommend getting a free SEO analysis from a reputable agency such as Agency99.com to get an idea of how well your site is performing.
- Multilingual – Another great thing about WordPress is that it allows you to create websites in a variety of languages. This is extremely useful if you’re dealing with customers from all over the world. If your business is located in Australia and you want to localize your site for Australian customers, for example, you can simply change a few words in your content and templates and have an entirely new website that serves Australian residents.
If you’re looking for a free, fully functioning real estate agency website with loads of features, check out Vault.com. They’ve generously offered to give away this awesome-looking website to our readers. All you have to do to get your free website is enter your name and email below.