Recommended Size for a Website Logo

A website logo is the symbol that represents your company, brand, or product on the internet. It’s always at the forefront of your brand’s image, so crafting the perfect logo is an essential part of establishing an identity online.

When it comes to site logos, less is more. Wayward hackers and spammers know this formula too well and will happily slap a misspelled faux-Latin word or a smiley face with a red nose on your website to knock you off balance. If you’re going to stand for something, make sure it’s easy for people to recognize.

According to the HubSpot Blog, “The takeaway is that while a pop culture-themed badge will draw interest, it might not be the best choice if your ultimate goal is to grab the attention of potential customers.”

The Basics Of A Good Website Logo

Good logos reflect an understanding of the basic design principles of good graphic design: hierarchy, balance, and repetition. The basic design principles of good logos are simple to understand but difficult to master. To that end, let’s look at each of these qualities in turn.


Hierarchy teaches you to divide concepts, objects, or information into an arrangement that makes the most sense in terms of how we process and understand things in the real world. Good logos follow this pattern, laying out the most basic elements in a way that makes the most sense visually.

For example, if you’re a clothing brand, you might want to use the color red as the basis for your logo. Why? Because in the real world, we naturally think of clothing when we think of red. However, in terms of creating a logo, you might decide it’s best to organize your design in a different way — perhaps using the color orange, or yellow, or green, or blue. The point is that you want to choose a base color and then build from there. This way, you can ensure that your logo is going to look the same no matter what.

Hierarchy also helps ensure that your logo is easy to recreate. If you decide to go with a red logo but then decide one day that you want to use a different base color, it’s not hard to go back and update your logo. It will just take you a little bit of time to realize you’re missing a color and then run back to add it in.


Balance is all about composition, or the arrangement and proportion of the elements in your design. Good compositions make for beautiful designs, and that’s what you want with your logo — a composition that’s both unique and interesting.

For example, let’s say you’re a spa brand and you decide to go with a blue logo because that’s the color of water, and you also want to show the healing properties of water. But then you want to add a little twist to your brand — what if you decide blue is too plain, and you want to use a yellow flower in your logo instead? Or maybe you want to go with a sunflower because you think it has beautiful seeds and vibrant yellow color. Whatever your reason, adding a flower (or other simple object) to your logo will certainly add visual interest.

If you want to create a unique balance, you can play around with the design of the object you use to represent your brand. For example, if you’re a luxury goods company and you decide to use a crescent moon as the basis for your logo, you might want to add a little extra flair by giving it a golden sheen or by inserting it into a blue circle or square. The crescent moon isn’t something that pops up in nature frequently, so you’re going to make sure everyone knows what it is when you use it in your logo. Thus, you need to take care to make sure it’s not confusing in terms of how it’s represented — add a little bit of extra flair if you choose a crescent moon, and it will certainly stand out.


Repetition is all about the use of the same elements in a design. Good logos use elements (colors, fonts, or the like) at least twice within the same design, to ensure that it will stick out. This helps make your logo memorable because it’s something that will catch the eye.

For example, if you are a luxury goods company and you choose to use the number six for the basis of your logo, you might want to make sure that you use it at least twice within the same design — say once in the shape of an S or Scimitar, and then again as part of a monogram (a standard logo used by many luxury brands). The two repeated versions of the Scimitar will make it a bit more interesting, and it’s something that will catch the eye.

If you want to incorporate a design principle that’s already been discussed into your logo, you can do so. For example, if you want to incorporate the balance concept from above, you can make sure the elements in your logo are in balance by using rounded corners for the fonts that make up your logo.

The Extra Esses

Once you’ve got your base color and your main design elements, you can add a couple of extras to make your logo work even harder. You can add in shapes that are going to make the logo more prominent (thin horizontal lines, squares, and circles work great), colors that make the logo more vibrant (red is always a popular choice when it comes to boosting a logochoice, as it is with most marketing-related colors), and textures that make the logo pop (a high-quality engraving will give your logo a 3D quality that makes it pop out, for example).

To end this section, let’s discuss a few basic guidelines for making a website logo: