How to Remove White Space from the Bottom of Your Website
Most business owners understand the importance of a compelling brand identity, effective marketing and a beautiful web presence.
However, few know exactly how crucial the last part is — having a perfectly aligned, white space-rich design on their website.
The importance of having a clean web design below the surface is that it prevents obstructions of content at the bottom of the page. Essentially, a clean web design guarantees that no matter what the screen size or orientation, there will be no ‘white space’ that the viewer could potentially walk past without noticing anything or taking any action.
In other words, a clean web design makes the viewer more engaged with your content. Why? Simply put, the less there is in the way of ‘noise’ at the bottom of your website, the more room there is to attract viewers into taking action.
So, how do you put a polished, professional look into your site without overcrowding the screen with content? You need a simple yet effective way to move the content up top where it belongs, and you need to remove as much white space as possible so that there is no longer any doubt as to what your website is about.
Why Are You Redesigning Your Site?
Apart from the aesthetics of having a stunning website, there are many benefits to be had by redesigning your site. Here are just a few of them:
- Establishing a clear brand identity
- Differentiation from competitors
- Increasing engagement with your audience
- Redesigning to support multiple platforms (e.g. mobile, tablet, desktop)
- Making your site accessible to all people
- Balancing content and calls to action
- Increasing the likelihood of the viewer engaging with your content
- Empowering your content through design
- Boosting SEO
- Creating a user-friendly experience
- Focusing on the right keywords
- Giving the viewer what they want
- Increasing the probability of the viewer coming back for more
What Type of Content Do You Already Have on Your Site?
Before you begin your redesign process, you need to establish the basic structure of your current website. Start with the homepage and then work your way through the rest of the site, either in a linear or cyclical manner.
On the homepage, you will have a single piece of content that is most likely the purpose of the website itself. This content will be the hook that keeps the viewer on your site and hopefully creates more awareness and interest in your industry.
The next piece of content could be an introductory paragraph that explains the main reason for the visit. After that, you could have a sub-heading that briefly summarizes the content that follows.
On the whole, the structure of your homepage should be simple, yet compelling. You want to keep the viewer on the page and interested in what you have to say. To achieve this, you can use various methods including:
- Visual storytelling via infographics, charts and graphs
- Keyword-rich content
- Short but sweet
- Conversational style
How Do You Want the User To Experience Your New Site?
Once you have laid the groundwork for your new site, you can begin to flesh out the look and feel. To maintain a polished appearance, you will want to limit the amount of ‘noise’ that could potentially obscure the content. So, ensure that everything below the surface works in synergy to deliver a flawless user experience.
Here are some examples of how you could integrate several design elements to create an exceptional user experience on your site:
- Keeping the top navigation bar visible at all times
- Using a dark color scheme (preferably black, gray or brown)
- Featuring a call to action near the top of the page
- Moving the cart logo to the top left corner (to keep it visible when viewed from any direction)
- Making the customer reviews a prominent feature
- Removing unnecessary text and replacing it with engaging visuals
How Is The Digital Marketing Chops?
Having a beautiful and functional website is an important part of any marketing campaign. However, more importantly, you need to ensure that your digital marketing efforts are efficient and effective. As a business owner or marketer, you will want to put in place the right strategy that brings in the right customers and builds your industry presence. To get started, you can use these simple steps: