How to Create an Amazing Restaurant Website Using WordPress
It’s almost impossible to believe that 2018 was the last year of the millenium. The world changed in the blink of an eye, and now, we’re living in a new era. In 2018, there was plenty of news that rocked the world, from celebrity scandals to natural disasters.
Perhaps most notably, there were incredible food trends, as people across the globe loved to eat different things more than ever before. In the US alone, sales of plant-based proteins like veggie burgers and sausage patties more than doubled in 2018, growing 15% and 21% year-over-year, respectively.
While it’s definitely great to see people caring more about their health and the planet, it’s not exactly news that people love their food. The question is, how else can restaurants and food businesses serve their customers better?
The answer is probably the most obvious one: online marketing and customer engagement. A restaurant website is the perfect place to catch and retain customers, and the best websites do more than just provide information about the restaurant – they provide an experience.
The fact is, no matter what kind of restaurant you have – fancy haute cuisine restaurant, fast food joint, or something in between – you can benefit from a solid WordPress restaurant website. Whether you’re a well-established brand or just a few bucks back of the bar, a WordPress restaurant website can provide the functionality and flexibility to grow with you.
Why WordPress For Your Restaurant Website?
WordPress is the most popular content management system (CMS) in the world, with over 75 million active monthly users and counting. Let’s be honest, if you’re reading this, it’s probably because you’re either already familiar with WordPress or are at least somewhat interested in exploring it further.
Thanks to its incredible popularity, there are endless possibilities for WordPress. When it comes to creating a restaurant website, you have many choices when it comes to building the foundation of your site. With the right information and skills, you can craft a fully-functional WordPress platform that will seamlessly integrate with your brick and mortar location to create a cohesive digital–physical presence.
Here are just a few of the reasons why you might want to consider using WordPress for your restaurant website:
Features That Make WordPress The Gold Standard For CMS.
The built-in features of WordPress make it extremely friendly for beginners to use – even if you have no technical background whatsoever. If you’ve ever used another content management system, you’ll find that most likely, you’ll end up spending more time customizing and figuring out how things work than just using them and getting the job done.
WordPress’ simplicity and flexibility are what make it stand out. For example, you can use it to easily set up a blog for your business or brand. Or if you have a restaurant, you can utilize the built-in features to set up a fully functioning online ordering platform, online menus, and a reservations system. All of these things can be handled by simply following a few steps and using a couple of widgets.
Hundreds Of Add-Ons You Can Instantly Download.
WordPress comes with a lot of great add-ons that you can use to enhance the functionality and user experience on your site. This is a phenomenal asset for any business, especially one that’s continually growing and evolving as you are. If you’re looking for a one-stop shop for all the WordPress add-ons you might need, check out this list compiled by the WordPress team – it’s a great place to start your research.
Another great thing about WordPress is that it’s very customizable. Not only can you add your own logo and fonts, but you can fully change the appearance of your website with the use of plugins. Additionally, you have the option of connecting your site to social media platforms, allowing you to engage with your audience in real time.
If you’re looking to build a site that you can easily replicate for other businesses, you can use the same tools to make minor adjustments and changes as you need. For example, if you’ve opened a second location and would like to replicate the look and feel of your first restaurant, you can use plugins to make the process very easy — even if you’ve never done it before.
WordPress also provides great support via its forums and extensive Docs. Whether you’ve used WordPress before or are just getting started, you will find the help you need. Additionally, the WordPress community is a huge plus, as there’s always someone available to lend a hand if you run into trouble.
As we’ve already discussed, WordPress is incredibly customizable. This is one of the reasons why it’s such a popular platform. Since documentation is very important to understanding and using any new technology, WordPress shines here as well. It comes with very comprehensive and in-depth documentation for every aspect of its use. Even if you’ve used WordPress before and know what to expect, there will almost certainly be some aspects of the platform that you’ve never encountered and perhaps even never thought of.
For example, if you’re looking for a way to add custom CSS to your site, you can either download a free WordPress theme that includes CSS support or use a tool like WordPress.com to create a custom CSS stylesheet for your site.
Secure, Professional Appearance
Since we’re talking about security, let’s discuss this further. It’s important to have a website that’s both secure and professional-looking, and WordPress completely provides for both of these things. As we’ve mentioned, it comes with a lot of great security features and add-ons, as well as plug-ins that extend its capabilities even further.
If you’re looking for a way to create a professional-looking, fully-functional site with the ease and convenience of WordPress, get started today. You’ll be glad you did.