RFP WordPress Website Redesign – The First Step to a Better Website
As a business owner, marketer or content creator, you’re always looking for new and improved ways to attract potential customers to your products or services. Having a website is invaluable in today’s world, as it provides a variety of opportunities to engage with audiences, gain customers and improve your business. A well-designed, well-rounded and highly functional WordPress website can greatly increase your odds of securing a sale or generating leads.
However, creating a functional and attractive website can be a challenging feat, especially if you’re not familiar with the process. Luckily, a team of digital marketing experts, WordPressevenger, have analyzed the RFP (Request For Proposal) process, the most common way organizations hire freelance writers and designers to build websites.
This process entails an organization posting a request for proposals on a specialized freelance job board, like Upwork or Freelancer.com. Potential contractors respond with a bid specifying the cost and time required to build the site. From there, the client decides which bid to accept, and the agreement is followed by the contractor starting work.
This agreement typically spans a few months and occasionally ends in a settlement where both parties agree on the final product, but billing and payment occur at the end. However, in larger organizations, RFPs become more complex as they involve multiple disciplines, such as development, design and marketing, and require more involvement from senior management.
Why Do I Need A Redesign?
If you’re reading this, you’re either a business owner, marketer, or content creator who’s already created a website, or is in the process of doing so. In either case, you know how important a well-designed and functional website can be to your business, and how challenging it can be to find the time to devote to creating one when you’re already neck-deep in day-to-day operations. That’s why we’ve gone ahead and compiled this detailed guide, filled with helpful tips and best practices, to make your life easier and the process more effective.
Step 1: Determine the Purpose of Your Website
The first step to designing a website is determining its purpose. Are you trying to establish a presence in the marketplace, gain recognition for your expertise or try to generate leads? Each of these factors will guide the design process, and it’s important to keep them in mind as you work through the various steps.
Establishing a Presence In The Marketplace
If you’re trying to establish a presence in the marketplace, whether you’re a small business looking to gain some credibility with your customers or a brand aiming to build a following of experts, your website’s design will reflect this. Establishing a presence in the marketplace entails making sure your website can be found by potential customers who are looking for the products or services you offer. This is typically done through SEO (Search Engine Optimization), which entails getting the right keywords and phrases into your content, and using relevant and valuable hashtags when posting on social media platforms.
You can’t expect someone searching for your product or service to find you, especially not when they’re not even sure what you offer. That’s why you need to put in the effort to educate them about what you offer. Start by creating a page that succinctly explains your company, what you do and the types of customers you serve. Add more pages related to different product or service areas, as well as more in-depth information about each item, including pricing. Your customers will thank you for giving them the information they need, and you’ll earn their trust, which will eventually lead to sales.
Gaining Recognition For Your Expertise
If you’re an expert in your field, whether you’ve been doing this for years or are at the very beginning of your career, you likely have an established online presence, either through personal blogs or social media channels. Designing a business website that’s tied to your existing online identity is a quick and easy way to build credibility with your target audience, as they’ll easily be able to link your content to your website (if you choose to include one).
Additionally, you can use your website to showcase your expertise by providing in-depth information about your field, sharing your knowledge and connecting with potential customers. When doing so, make sure that the content you provide is not only valuable, but authoritative as well. Being found by people who are seeking your product or service is great, but so is having the ability to provide valuable information that other experts find useful.
If you’re looking to generate leads, your website’s design should reflect this. Generating leads involves attracting visitors to your website who are interested in your product or service, with the ultimate goal of turning these visitors into paying customers. To do this, you need to find a way to compel your visitor to take action, like making a purchase or signing up for a newsletter, and make it as easy as possible for them to do so.
Luckily, there are a variety of ways you can do this, from placing direct offers on your website to using email marketing to nurturing leads and turning them into paying customers. The key is to find a way to integrate all of these techniques into a cohesive strategy, and the best place to do this is within your website’s structure.
The Impact of Mobile On The Future Of Website Design
As the world becomes more mobile, the way we interact with content, whether through mobile phones or tablets, has changed. In fact, according to HubSpot Blogs’ “2018 Digital Marketing Predictions,” mobile traffic will make up 76% of all online traffic by next year.
Businesses that want to stay relevant in today’s marketing landscape will need to update their online presence to better suit the mobile user experience. Designing a mobile-friendly website is one such way of doing this, as users will have access to all the content they need, whether this is product information, ordering a product or engaging with a business through social media channels, all on a mobile device. This is why it’s extremely beneficial to have a responsive design, where the website automatically adjusts its layout to fit any screen size.
If you’re looking for an easy way to create a website without needing a lot of design skills, check out Squarespace’s “Get a Website” tool. With this tool, you can create a fully functional website in under 10 minutes. Plus, they have over a million unique templates to choose from, so you’re sure to find something that suits your needs.
How To Create A Functional And Attractive WordPress Website
Now that you have a clear idea of the purpose of your website, let’s dive into how you can create a functional and attractive WordPress website.
Step 2: Set Up The Technical Structure
Once you’ve decided on a template for your website, whether that is a free or premium theme from a reputable source like ThemeForest, you can begin setting up the technical structure, which is both the building blocks, like the layout and design, as well as the systems that make your website work, like the backend and the various applications used for creating and maintaining content.
Choose A Suitable Template
The first step to creating a functional and attractive WordPress website is selecting a suitable template. It’s important to choose a template that is easy to customize, as you’re essentially starting from scratch, and that has all the features you need. Review the various options available, as well as the documentation and support provided by the template author, to make sure everything is configured the way you want it and that there aren’t any hidden costs or charges attached to the use of the template. Be sure to consider all the steps required to get your site up and running, including domain registration, installation of the template and any additional applications you may need.
Step 3: Optimize Your Website For The Search Engines
Once you’ve chosen a suitable template for your website, the next step is to optimize your website for the search engines. This entails getting the right keywords and phrases into your content, along with using relevant and valuable hashtags when posting on social media channels. It’s also important to make sure that your website’s design is search engine-friendly, meaning that it follows the best practices and algorithms developed by the search engines, like Google.
Step 4: Create Some Content
Now that you have a functional and attractive website, it’s time to create some content.
You can start by sharing valuable information about your field on your business website. Not only does this build credibility with potential customers, but it also forms a solid foundation for your content creation, as you’ll have all the necessary information available to you.