SEO Tips for WordPress Websites
The very existence of this WordPress page proves that not everyone approaches SEO the same way. That’s a good thing; it means there are a lot of options for people who want to get more out of their web content without having to outsource the work. There’s a lot of competition in the SEO world, which means that it’s always good to come up with fresh ideas, whether in terms of content marketing or SEO strategies.
Use The Right Keywords
This is perhaps the most fundamental rule of SEO – don’t underestimate how important it is. Choosing the right keywords is vital for SEO success, and it’s something that can be easily done with the right tools. Having the right keywords in the right number of positions can help drive targeted traffic to your site. Even if you’re not a business, perhaps you’ve got a personal blog – there’s no reason why you can’t use the same techniques to help promote your work. It’s always a good idea to look at other popular blogs in your niche to see what keywords they are using and making use of that same tool to find winning combinations for your own blog.
Content Is King
While it’s important to have SEO on your side to get the most out of your content, the truth is that content is actually quite a bit more important when it comes to driving traffic to your site. When someone is searching for a product or service, they will usually begin their research with a few quick clicks on the first few links they find. That’s why content is so important – if you want your content to be found when someone is searching for something, write better content and get it to the top of the list. The more people who see your content, the more likely they are to find what they’re looking for.
When someone decides to click on a link, the search engine optimizer in them is going to want to see three things:
- An obvious and relevant link
- A high click-through rate (CTR)
- A high conversion rate
If you can meet those three criteria, you’re going to see a massive spike in organic traffic to your site. There are many ways to do this, but none of them are particularly hard. You can use a tool like Google’s Search Console to get instant feedback on your SEO performance and find out exactly how well you’re doing. If you want to learn more, take a look at our guide to SEO for beginners.
It’s very rare that a business owner will say, “Hey, you know what? The analytics on my site aren’t doing anything. I don’t really need them.” Yet, we’ve seen this happen more than once. Analytics allow you to see every visitor to your site, their activities, and the effectiveness of your marketing campaigns. It’s important to keep track of this information because it will help you pinpoint areas where you need to improve. Analytics can also help you track the performance of your content, keywords, and SEO campaigns over time. This is invaluable information for any business, including yours.
Backlinks Are Still Key In 2019
The very fact that you have a blog indicates that you’re aware of the importance of backlinks. Backlinks are simply links from other websites that point to your content. When someone builds links to your site, it’s often considered a sign of respect – they think your content is useful or interesting enough to entice others to link to it. While the importance of backlinks has diminished a bit (thanks to digital marketing and social media), they’re still a vital part of any SEO campaign and don’t go out of style just because Google doesn’t always consider them critical to ranking.
Pay Attention To Your Nodes
While backlinks are certainly important, so is the order in which they appear in the search engine results. This is often referred to as the “breadcrumb trail” and it’s made up of all of the links that you’ve placed on your site, as well as the order in which they appear. If someone is searching for, say, “best men’s shoes,” your site might appear in the search engine results for “men’s shoes” as the first entry. That’s because all of your other articles are linked to the “Men’s Shoes” article, making it the most important piece of content when it comes to attracting potential customers in your niche. You can use a tool like Google’s Search Console to easily track the breadcrumb trail for any given URL, so you can keep track of what’s important to keep in mind when making SEO changes to your site. Think of your breadcrumb trail as a trail of bread crumbs – when a user lands on your site, they’ll be able to see how all of your content connects and why you’re considered an expert in your niche. This also means that if someone is curious about your topic, they’ll be able to find all of the information they need in one place.
Use The Right Social Pages
The social media sphere continues to grow each and every year, so it’s important to keep up with the times – not just in terms of technology, but in terms of how we use social media to stay connected with people. If you want to make the most out of your SEO efforts, you’ll want to be active on the social media platforms where your target audience spends their time. The key players in your niche may also have accounts on platforms like Twitter and YouTube, which means you can always find them and engage with them there as well.
The bottom line is that not everyone who is knowledgeable about SEO is an expert at getting the most out of their website – in fact, it’s pretty close to the opposite. That’s why it’s important to approach every aspect of your website’s optimization, from the ground up – you never know when something tiny might make a huge difference in your overall success.