Should You Build Your Clients Website on WordPress?
Building a website for clients can be a bit complex, especially if you are new to the process. You want to ensure you build something that is functional, beautiful, and easily updatable. Fortunately, WordPress makes all of this a bit easier, allowing you to build websites without having to worry about coding, design, or functionality. In this article, we will explore the various options available to you as a WordPress developer when working with clients to build their website.
What Is WordPress?
If you are reading this, I assume you are familiar with WordPress. For those new to the platform, let’s take a quick tour of what makes WordPress so powerful and popular.
WordPress is a completely free and open-source platform, which means it is built and maintained by a team of volunteers. As a result, there are thousands of plugins, themes, and widgets available for it. This incredible amount of functionality allows you to create nearly any type of website you desire, without needing to worry about coding.
In addition to being a free and open-source platform, WordPress is also a CMS (or content management system). This means it allows you to create and manage content (such as web pages, emails, blogs, and more) within a platform.
WordPress is currently the most popular content management system in the world, and continues to grow in popularity every year. It powers millions of websites around the world, including this website. As a result, it is the perfect choice for building your clients’ websites.
Why Should You Use WordPress For Your Clients’ Websites?
There are several reasons why you might want to use WordPress for your clients’ websites. Let’s take a quick look at some of the most common situations and the reasons why WordPress is the best solution.
1. Design Is Everything
You want to create a beautiful website for your client, but don’t have the time to design everything from scratch? No problem. With WordPress, you can use a variety of free templates or build a design from scratch using either Photoshop or your favorite design tool. You can even hire a professional designer to help you create the perfect template for your needs.
Design is everything, especially when it comes to a client’s website. You want to ensure they feel confident enough in your abilities to create something they will be proud to show off. A beautiful, functional, and easily updatable website design is the key to success as a web developer.
2. Scalable
Every website is different, which means it requires its own customized solution. However, with WordPress, you don’t need to worry about over or under-sizing your web pages. Instead, WordPress automatically adjusts the layout based on the visitor’s screen size, whether it’s a desktop, laptop, or tablet.
The result is a responsive website design that looks perfect on any device.
3. Easy To Use
There are several great free tools available for WordPress, making it super easy to use for anyone. For example, the platform provides a variety of shortcodes (such as the [b] and [i] tags), which makes it simple to create beautiful headlines and paragraphs for your web pages. You can even use these shortcodes to create a basic blog post using a minimalist style.
If you’re new to WordPress, don’t worry—it’s still easy to use. Simply visit wordpress.com and click on the big blue “Get Started” button to begin exploring the platform. When you’re ready, simply type your website address into the URL field and hit “Submit” to start publishing content.
4. SEO-optimized
Search engine optimization (SEO) is the process of affecting the visibility of a site or its content in search engines. Because SEO is such a crucial part of gaining visitors to your site, you want to ensure you build a website that is optimized for search engines.
Fortunately, WordPress was designed with SEO in mind. It provides several built-in SEO tools, allowing you to easily optimize important parts of your site. For example, you can use the “All-in-One SEO” plugin to perform keyword analysis, competitor analysis, and more.
If you are new to SEO, don’t worry—it’s still quite easy to learn. Simply follow the instructions given in the plugin’s documentation and start seeing the benefits.
Where Can I Go From Here?
With WordPress, you can build an e-commerce store, create an events site, or start a blog all without having to worry about coding or design. The sky is the limit, really, with WordPress. You can even use the platform to build a community forum or to conduct online polls and quizzes.
In this article, we covered the basics of WordPress. If you’re looking to develop a stronger relationship with a client or would like to learn more, start by having a look at our other articles on working with clients.