Should I Do a WordPress Website or Blog?
When it comes to building a brand for your business, you have many choices when it comes to where to start. Do you want to create a physical storefront and invite people in to browse your products? Do you want to set up a display on social media and engage with customers there? Why not both? There are pros and cons to each option and a case can be made that supports either side. Let’s consider each option in turn and see how they compare. (Note: All examples below are written for marketers who are new to marketing blogs and websites, and those looking for inspiration. Problogger.com doesn’t provide any advertising or affiliate revenue, and receives occasional free items from brands to test and review)
WordPress Website vs. Blog
One of the most popular content management systems (CMS) is WordPress. According to Builtwith, around 68% of the world’s top one million websites use this platform. It’s a popular choice amongst bloggers because it’s easy to use and requires few skills to set up and maintain. If you’re looking for a blogging platform that’s free and open source, you could do a lot worse than WordPress. It has a huge communities that are often more than happy to help you get started.
WordPress’ biggest strength is also one of the reasons that it’s such a popular choice amongst businesses and brands alike who want to create and maintain a blog. It’s incredibly flexible when it comes to the kinds of content that you can create and the structures that you can use to display that content. If you’re looking to build a blog that primarily focuses on educational content or news articles, you could do a lot worse than WordPress. Even if you’re looking to build a traditional eCommerce store, you could use WordPress for that too. The list of possible uses is endless.
If you’re building a business blog or website, you need to weigh up the pros and cons of each option. Here are the top reasons why you might want to consider WordPress.
- It’s flexible
- It’s easy to use
- It has a massive community supporting it
- It’s free
- It’s open source
- It’s SEO-friendly
- It’s mobile-friendly
- It’s cross-browser compatible
- It can be a little less secure than some other platforms.
- The look and feel of websites built on WordPress can be a little basic—it’s often considered a “beginner’s blog platform”. This looks fine if you just need something basic to get your blog up and running, but if you’re looking for something more professional, you might want to consider an alternative.
- Not every theme will work with every other platform (WordPress, Squarespace etc.). You’ll sometimes have to jump through hoops to make them match up. At least with a professional-looking eCommerce store, you know that the designs will look the same across all platforms.
- If you plan on monetizing your blog or website, you might run into problems with copyright infringement. It’s a violation of the copyright law to monetize content that you didn’t generate yourself.
- The design of many WordPress-built websites can be a little plain. If you’re looking for something more professional, you might want to consider an alternative.
- If you’re looking for something more mobile-friendly, you might want to consider an alternative.
- The average person spends around 3–4 hours per day on their phone. With so much content vying for their attention, having to constantly find a way to engage the reader is a chore. If you’re looking to build a business blog or website, and you want to draw in as many potential customers as possible, you might want to consider an alternative.
What Is an SEO-Friendly Blog or Website?
If you’re not sure what SEO is, it’s time to learn. According to HubSpot, SEO stands for “search engine optimization” and refers to the process of improving a site’s ranking on search engines like Google. It’s becoming more and more important for business owners and marketers to understand SEO because the more traffic and business that you get from a high-ranking position, the more opportunities you’ll have to grow.
There are many things that you can do to make your site more SEO-friendly. One of the simplest and most effective things that you can do is create high-quality content. If your content is of good quality, it will naturally draw in potential customers. You also need to be sure to connect with other bloggers and content creators in your niche to gain credibility with the search engines.
SEO-friendly blogs and websites are becoming the norm, not the exception
While some SEO-friendly blogs and websites still exist in the form of online magazines, the trend today is towards individual blogs and websites geared towards a specific demographic. In 2019, around 70% of the top one million websites in the world were found to be SEO-friendly.
Forrester predicts that, by 2025, SEO will account for up to 22% of all digital marketing spend. If you’re serious about being a successful brand, you’ll want to consider making your blog or website SEO-friendly.
Why Should You Build A Blog Or Website?
Having your own blog or website can be a wonderful opportunity to engage with your customers, potential customers, and other stakeholders. You can use your blog or website to share your insights, educate your audience, and even promote your products or services. When you build a blog or website, you’re essentially building a digital storefront.
There are many reasons why you might want to build a blog or website. From simply wanting a platform to share your opinions and insights with the world to gaining credibility amongst your peers, customers, and potential customers, building a blog or website can be an excellent choice.