Should Your WordPress Website Have Catagory Pages for Your Business Services?
WordPress is the most popular content management system (CMS) used today, powering over half of the world’s websites. Its huge popularity and flexibility make it an ideal option for any business looking for a content publishing platform. If you’re looking for an all-purpose CMS that can handle just about any kind of website you may be tempted to try out WordPress.
However, despite its popularity, WordPress isn’t a one-size-fits-all solution. There are various reasons why your WordPress-based website might not be the best possible choice for your business services. For example, if you’re looking for a blogging platform or trying to establish an e-commerce store you may end up using an extension such as WooCommerce or Shopify to do so. If you’re looking for a general purpose website to disseminate information to your customers you may be better off using a simple HTML template and a static site generator like Jekyll.
Why Should You Have Catagory Pages For Your Business Services On A WordPress Website?
If your business services are fairly diverse you may want to consider creating separate pages for each of them. Having a separate page for each service gives your customers the opportunity to learn about your different offerings without being overwhelmed by too much information. For example, if you provide financial advice or sell insurance you may want to create a page for each of those services and include detailed information about what each one entails. If your business is more focused on one particular area you may want to include a brief description of what that is and some links to more in-depth articles or information.
For the sake of argument, let’s say you’re a tax attorney and you’ve developed a speciality in estate planning. If your website’s main purpose is to educate your readers on the relevant tax and legal issues related to estate planning you may want to create an estate planning page and include some sample wills and trusts along with relevant links and citations to outside sources.
Include several short paragraphs explaining the main concepts behind each of your services and how they relate to each other. Make sure to include a FAQ section at the end of your catagory pages to address commonly asked questions about your business services. This will help potential customers find the information they need without having to search through numerous blog posts filled with tax jargon.
Where Should These Catagory Pages Reside On Your Website?
It’s not always clear where to put these catagory pages on your site. You may decide to put them in a separate section of your blog or you may choose to include them in the footer of your site.
Whatever you do make sure to keep the content relevant and short. Long winded essays about the history of your products or services won’t go down well with your readers. They’ll either tune out or skim over the text because they believe you’re just trying to up-sell them something.
How Should These Catagory Pages Look?
For the most part, your catagory pages don’t need to look particularly unique. After all, you’re just using a CMS so you can edit the theme templates already provided to you.
You should still consider what makes your business special and try to incorporate that into your page design. For example, if you’re providing legal services you may want to use a legal template or a simple black background with white text for your page.
However, you should also keep in mind that your catagory pages are there to impart information to your customers, so don’t add anything that’s going to confuse them. Adding decorative elements like intricate swirl patterns or photos of your team wearing legal or financial themed clothing likely won’t help people understand your services better.
What About The Title Of These Catagory Pages?
The title of your catagory pages doesn’t need to be brilliant, but it should match the content you’re providing. If you have a page about your legal services, for example, don’t call it “Taxes For Dummies” because it doesn’t match the content you’re providing. Keep in mind that you’ll be using the same title for all of your catagory pages so make sure it’s relevant and concise.
Your customers may not always be familiar with tax terms and you may want to add a little bit of mystery to your content by giving it a self-explanatory title. For example, let’s say you’re a CPA who specializes in tax minimization for high-net-worth individuals and you have a page called “How to Minimize Your Taxes Online.” Your potential customer may not know what a CPA is, but they’ll hopefully be clicking through to your page because they’re looking for information on minimizing their taxes.
FAQ Is A Useful Tool
An FAQ section at the end of your catagory pages can be very useful. It allows you to answer frequently asked questions (FAQs) about your business services in one place. This can be a lifesaver for customers who are seeking information about your company but can’t find the right place to look. Having an FAQ section on your website will also make it easier for people to find the information they need without having to search through blog posts filled with jargon. You can use this section to answer basic questions about your company such as what are your hours of operation, can they meet with a tax attorney or accountant, and so on.
If you have a frequently asked question about your business services that you don’t want to cram into a blog post, you can use an FAQ section to answer it. The key is to make sure you cover all the basics about your business and don’t leave any stone unturned. If you have a frequently asked question about a legal issue you may want to create an FAQ section in your will to address it. People will appreciate that and it will make your will more accessible to those seeking information about legal and probate matters.
Make Sure Your Website Is Search Engine Optimized
If you’re looking for new customers you may want to consider getting your website optimized for search engines. You can use free tools like Google’s Page Speed Insights to easily find areas of your website that need improving. It will point out things like slow load times and overly complex architecture that make your page less accessible and cause it to rank lower in the search engines. You can use tools like Google Search Appliance to quickly find keywords and phrases that people are searching for when they’re on the internet.
When it comes to search engine optimization, less is more. You want to keep things simple and easy to understand. If you add too much information or decorative elements to your page that confuse people or take more time to understand than your website’s content does, you’ll hurt your SEO.
Should You Try To Brand Your Website?
If you have a fairly established brand name it may be a good idea to try and incorporate that into your website’s design. For example, if you’re a CPA who specializes in tax minimization for high-net-worth individuals and you have a brand name like “CPA Network,” you may want to consider using that brand name in a combination with your company’s website address. This will help potential customers find you more easily online.
Branding your website is a great way to make sure people find your website when they’re searching for your company. Make sure to keep your brands consistent whether you’re adding a new element to your design or sticking with the same theme.
The bottom line is that using a CMS isn’t a bad thing. It gives you the opportunity to easily publish new content to your website and make updates as needed. At the same time, using a CMS doesn’t mean you have to accept the status quo and you can still put in place changes to make your website better. If you’re looking for an all-purpose CMS that can handle any website you may be tempted to try out WordPress.