What Is a Social Network Website Template?

A social network website (or template) is a website that provides a space for people with common interests to come together and share ideas, information, and content.

While most websites are built around products, brands, or services, social network websites are designed to support and inspire social interaction and engagement between people.

These websites often feature topics that are of interest to people within a social network. For example, a business website may promote and provide information about the products and services that the company offers. A law firm website may provide general information about the attorneys in the firm, but may also be used to promote upcoming legal conferences and events.

In contrast, a social network website promotes interaction and connection between people seeking similar interests or connections.

The Importance Of A Clear, Concise, And Engaging Website Description

A clear, concise, and engaging website description sets the tone for the overall impression that you are giving to visitors to your website. Your website description should be detailed enough for potential customers to understand what your website is about, yet concise enough to be read in a brief amount of time.

Your website description may include some of the following components:

  • Product or service names
  • Short description of the products or services
  • What makes your product or service special?
  • Unique selling proposition (USP) – what is your product or service that others can’t provide?
  • Keywords

The Structure Of A Social Network Website

Social network websites typically feature a variety of content with areas that can be accessed via a single topic or category navigation structure. For example, LinkedIn is a business network with a single homepage that includes content about the following areas:

  • Career opportunities
  • Résumé builder
  • Industry analysis
  • Skills & training
  • Blogs
  • Research & analysis
  • Forums
  • Groups
  • Channels
  • Messaging

Because this is the case, you want to make sure that your website’s topic or category navigation structure is clear and concise. If you take the time to map out the categories and sub-categories for your website, this will greatly elevate the navigation experience for your users.

Why Should You Consider A Social Network Website Template?

While other websites may simply be used to provide information about a product or service, social network websites are designed to be engaging and interactive platforms where people with shared interests can come together to foster community and conversation.

As a business owner or marketing professional, you may have heard of website templates, which are designed to make it easy and convenient for you to build a professional website. The convenience may entice you to look at these website templates, where you can add your own text, photos, and a variety of media.

However, despite the convenience of using pre-made content, you should not automatically choose a template over creating an individualized website. The power of a customized website is that you can add whatever content you want to it; you can’t do this with a template.

When choosing a website template, you should consider the type of content that you want to feature on your website. For example, if you are a real estate lawyer, you may want to choose a real estate law firm website template instead of creating a separate real estate law firm website for yourself. The difference is that you can feature real estate law articles, news, and information about developments in real estate law on the template website, while on your own website you could feature case studies, analysis, and commentary about the practice of real estate law.

The Advantages Of Building A Social Network Website

An established company with a clear identity that people can associate with may enjoy several advantages over a newer company that is just seeking to establish itself. This is especially true when it comes to building a social network website. A few of the advantages that a well-known company may enjoy include:

  • Increased credibility
  • Established industry connections
  • Money
  • Branded name
  • Larger social network
  • More resources
  • Positive media coverage

As a business owner or marketer, you may be wondering how to promote your business in a way that is beneficial to you and your bottom line. One way is to establish yourself as an expert in your industry via a well-designed website that features content that is both reliable and of interest to your target audience. With your business established, you can become a thought leader in your industry and enjoy the associated benefits.