How to Specify the Language of Your WordPress Website

If you’re looking for a way to make your WordPress website accessible to a larger audience, you need to consider supporting multiple languages. Not only is it the right thing to do, but it also makes your content more relevant to a larger audience. It’s never been more relevant to have a website in English. With over a billion active monthly users on social media, the volume of potential readers is endless. Having a website in a foreign language won’t pull in the same numbers.

To support foreign languages on your site, you need to be aware of a few things. For one, the language you choose should be easy for your readers to understand. If they aren’t native speakers, you need to take into consideration the grammar and the language used. WordPress makes this easy for you. The second thing you need to do is to make sure your language choice is not misleading. If you’re offering advice on how to improve your Japanese vocabulary or how to say no in Portuguese, you’re setting the stage for the wrong kind of translation. Not all translations are created equal, and you need to be careful not to mislead your audience.

With those two things in mind, you can start to build your multilingual WordPress website. In this article, we’ll discuss some of the basics including how to name your site and the importance of a quality logo.

Naming Your Site

When you register a new domain or purchase a website from a reputable company, you’ll receive a free website with a default name like example.com. You’ll also need to select a company name to represent you; this is usually the same as your website’s name. You may want to consider using your website’s branding. For example, if you’re Hannah Montana, you might want to use HannahMontana.com for your website. This is also the same reason you should choose a reputable company to purchase your website from. If you’re looking for a one-stop-shop for all of your web design needs, check out 1and1.com. If you already have a.COM domain, you can purchase a .net or .org domain for your website. You can’t use a.COM domain for commercial purposes, but you can use the rest of them.

Logo

Your logo is one of the first things potential visitors see when they come to your website. A good logo will make your website easier to navigate and will help your visitors find what they’re looking for easily. Your logo should preferably be a monogram, which is the perfect way to represent your brand. If you have a unique and memorable logo, it will be remembered by your visitors. A good logo will help your business stand out above the competition. Above all, make sure that your logo fits the language you’re using on your site.

Theme

When you purchase a pre-made theme for your website, you’re essentially getting a fully functional blog designed for you. Having a quality theme makes you look like a professional and gives your website a polished appearance. When picking a theme, you should look for one that is SEO friendly, has a quality design, and is representative of your business. When it comes down to the structure of your site, you should select a theme that is flexible.

Content

After you’ve picked a theme, the next step is to populate it with content. When designing your blog, you should pick content that is unique and highly informative. Having interesting content means you’ll be able to draw in more traffic and make more sales. When choosing content for your blog, make sure that each piece is engaging and has something new and helpful to offer. The key is to keep things interesting and unique.

This is one of the most crucial parts of creating a successful multilingual website. You need to have content in each language you support, and you can’t simply translate content from one language to another. If you don’t speak the language, you should probably hire a professional content translator or localize content yourself. The latter is not always an option, so you should think of this as a short-term solution until you can find a translator. Ideally, you want to have an editorial calendar so you can plan out content in advance. This ensures consistency and helps you avoid rushing into content at the last minute.

Design

Last but not least, we have design. When it comes to the design of your site, you should go for a responsive design. This means that the layout adjusts itself based on the size of the device your visitor is using. For example, if they’re using a smartphone, the site will be displayed in a compact form with large text. If they’re using a tablet or laptop, the site will be displayed in a larger form with smaller text. Having a responsive design makes your site look great on any device.

In addition to being responsive, you should also go for a design that is clean. Clutter-free designs tend to attract more visitors and pull them into the action faster. In general, simple white or creamy backgrounds work best for websites. If your website is multilingual, bear in mind that not all browsers support all languages. For instance, Safari on the iPhone only supports English and a little bit of Japanese. So, if you’re not sure whether or not your visitor will be able to read your text, go for the cleanest possible design you can.

With those few rules in mind, you can start to build your multilingual WordPress website. Remember, having a website in English is always a good idea, and if you want to support foreign languages on your site, it’s never been easier to do so. Just follow the simple steps above, and BAM! you’re done!