How to Set the Standard Price for Your 5 Page Website in WordPress

You have just spent countless hours preparing a beautifully designed, high-quality, and informative website. You’ve worked hard to ensure that each page is error-free and that the content is engaging. Now it’s time to put all that effort into action and drive traffic to your website!

In order to do this, it’s important to set a standard price for your website. This ensures that any future customers will know what they are paying for without needing to go through a pricing page on your website. It also gives you the ability to create a clear value proposition for your business. Knowing what users are going to pay before they even hit the button to purchase gives you the opportunity to work towards increasing your company’s average order value (AOV).

In this article, we’ll teach you everything you need to know about setting the standard price for your 5 page website in WordPress. So, let’s get started.

Set The Standard Price For Your Website In A Few Steps

Setting the standard price for your website is pretty easy; however, understanding the purpose of this feature and knowing when to use it can be a little tricky. Before we get started, it is important to note that while there are several advantages to setting a standard price for your website, you should not set the price too high – you want your potential customers to feel like it’s a bargain. So do your research before you set the price and know your target audience.

To set the standard price for your website, all you need to do is navigate to WordPress’ backend, find the Pricing & Tax section, and make the necessary changes to the following settings:

• Product – Select the product that you are selling (e.g., a digital product like an eBook or a service like web design or SEO).
• Type – Select the type of product you are selling (e.g., a physical product like a t-shirt or a digital product like an eBook or a service like web design or SEO).
• Quantity – This option will let you set the selling price for a certain quantity (e.g., a certain number of copies or units) of your product. (Note: You can also use this setting to create different prices for different shipping methods, such as
• Standard ($5.49)
• Flat Rate
• Gross Margin
• Net Margin
• Hybrid
• Collecting Tax
• Product Options – This option will open a box where you can define additional product details (e.g., sizes, colors, and styles).
• Attribute – For any given product, you can select which attributes (e.g., sizes, colors, styles, etc.) you are displaying in the cart.
• Tax – This option lets you set custom tax percentages to be applied to a product’s price. However, keep in mind that shipping is already tax-included in most cases, so make sure you check the right box next to Ship To if you are processing orders within the United States.

When you’re finished, click the Update button at the top of the page.

Why Should You Set A Standard Price?

Now that you’ve set the standard price for your website, you should consider the following:

• Visibility – Make sure that the price of your products are clearly displayed throughout your website (e.g., in your blog posts, on your product pages, and on the checkout page).
• Product Variety – Having a wide variety of products on your website is great, but it can be difficult to organize and display all of these products. By setting a standard price for your products, you ensure that they are all treated equally and will not appear to be more or less appealing to your customers simply because they are priced differently.
• Flexibility – When you set the standard price for your products, you ensure that you are not locked into any particular price point. This gives you the ability to change the price of your product at any time (e.g., if you decide that your customers would be better served by a lower price point).
• International Buyers – If you are outside the United States and decide to sell your products to international buyers, setting the standard price for your products can help you avoid any price errors or fluctuations due to exchange rates.

Use This Standard Price For Your Newest Product

When you just launched your website, it’s tempting to want to mark down the prices of your products to make them more affordable. However, you should not do this. Instead, make sure that the prices of your products on your website reflect the standard price you’ve set. Doing this will help you ensure that there are no errors in the prices of your products and that you are following the correct procedures.

If you decide to do this, you can use a plugin like WooCommerce to make the process pretty easy. In addition to easily setting the standard price for your products, this plugin also lets you see all of your products’ information right from your dashboard, including pricing. This makes it easier to keep track of everything and ensures that you are not missing any important details.

When Should You Reset The Standard Price?

On the other hand, you may decide to change the standard price for your products at some point. This can be beneficial if, for instance, you decide that the price of your products is too high and would rather have your customers pay a little less. Alternatively, you may decide that a different pricing structure would be better suited for your products (e.g., providing customers with a sense of value or incentive to purchase your product).

Whatever the case may be, changing the standard price for your products can be a painless process and can help you improve your business’ bottom line. If this is the case, you can make the necessary changes from within WordPress’ backend and ensure that each product displays the new price. To do this, enter your store’s URL in the WordPress address bar and press the Ctrl + Shift + P keys on your keyboard to bring up the WordPress menu. From there, select the Tools option and then click Settings at the top of the page.

• Product – Select the product that you are selling (e.g., a digital product like an eBook or a service like web design or SEO).
• Type – Select the type of product you are selling (e.g., a physical product like a t-shirt or a digital product like an eBook or a service like web design or SEO).
• Quantity – This option will let you set the selling price for a certain quantity (e.g., a certain number of copies or units) of your product. (Note: You can also use this setting to create different prices for different shipping methods, such as
• Standard ($5.49)
• Flat Rate
• Gross Margin
• Net Margin
• Hybrid
• Collecting Tax
• Product Options – This option will open a box where you can define additional product details (e.g., sizes, colors, and styles).
• Attribute – For any given product, you can select which attributes (e.g., sizes, colors, styles, etc.) you are displaying in the cart.
• Tax – This option lets you set custom tax percentages to be applied to a product’s price. However, keep in mind that shipping is already tax-included in most cases, so make sure you check the right box next to Ship To if you are processing orders within the United States.

When you’re finished, click the Update button at the top of the page.

Now that you’ve set the standard price for your website, it’s time to take it for a test drive and see what it’s like to sell your products from a pricing perspective!