How to Convert a Static Website to a WordPress Website

A static website is anything that is not running on a traditional web server. A traditional web server like AWS, Google App Engine, or Joyent operates as a middleman between your code and your end users. It takes in data from one place and hands it out to the end user. When you use a static website generator like WordPress or Gatsby, you are eliminating the need for a traditional web server altogether. Instead, you are giving your code directly to your users. This makes your website more like a traditional website because it doesn’t require any further maintenance. However, there are significant differences between a traditional website and a website built with WordPress or Gatsby. Here is a guide on how to convert a static website to a WordPress website.

Choose A Host

There are several ways to host a WordPress website. You can use a free WordPress host like Blogger or you can use a premium host like WordPress.com. The best option is to choose a host that offers both options. This way, you can have the freedom to choose your own domain name and integrate with Google Analytics without having to worry about billing issues. You can start with Blogger and convert it to a WordPress site once you have a certain amount of experience.

Install WordPress

Installing WordPress is very straightforward. You just need to follow the on-screen instructions. When the installation is completed, you will be presented with a confirmation screen. Just click on the I Accept button to continue and you will be taken to your admin dashboard.

Customize The WordPress Dashboard

The WordPress dashboard is where you will spend most of your time on. Once you have installed WordPress, you will be presented with a screen that looks similar to this.

From here, you can click on any of the available links to get to a specific area of WordPress. For example, if you want to access the settings page, just click on the word Settings in the top left-hand corner.

Set Up Your WordPress Blog

The first step in setting up your WordPress blog is creating a blog post. When you create a blog post and save it, WordPress will assign you a blog URL like this:

This blog URL will be your entry point to the WordPress dashboard. From here, you can click on the Settings link to bring up the WordPress dashboard. Once you are on the dashboard, click on the Create New button in the top left-hand corner of the screen to get started customizing it.

Use The Right WordPress Themes

One of the most significant differences between a traditional website and a WordPress website has to do with the look and feel of the site. A traditional website will use a plain text heavy theme. This is because most web servers operate by connecting to available themes and plug-ins, which are add-ons that can enhance the functionality of WordPress. A WordPress website will use a theme that is built on the foundation of HTML5 and CSS3.

Design Your Website With The Grid

Another important aspect of a WordPress website is the use of a grid-based layout. A grid is made up of columns and rows, which can be a variety of different sizes. When you browse through the WordPress themes that are available, you will notice that almost all of them use a grid-based layout. This makes it much easier to create a mockup of the site because you know exactly how the columns and rows will line up. A good grid-based template can be used to create any type of layout you could want. Just choose a theme that you like and begin building.

Use The Right Keywords

The keywords that you use for SEO purposes will have a significant impact on your conversion rates. The same way that a real estate agent would recommend someone to buy a house that he or she has sold before, the same goes for your website. The keywords that you use should be relevant to what the user is looking for and should be used in the right combinations. There are a number of keyword research tools like Google Keyword Planner that can help you find the right keywords without having to spend a lot of time doing research manually. Just find the right tool for the task at hand and get to work.

Get To Know Your Audience

One of the most important things that a traditional website owner needs to do is figure out who his or her audience is and what they want. A lot of advertising money is wasted on websites that are not properly targeted toward their audience. This is why it is so important that you try to find out as much as you can about your audience before you begin marketing and selling your product. One way of doing this is through research. You can use the available tools on the web to conduct surveys and get a sense of who is visiting your website and why.

Make Sure Your Website Is Mobile-Friendly

If you are out shopping and want to use your phone instead of your tablet or laptop for searching, your website will not be accessible because of a few reasons. The most significant one has to do with the fact that most people are shopping on their phones today. Not only is it easier to use on the go but it is also more convenient to have all the answers to your questions at the tips of your fingers. The other reason has to do with the fact that not all mobile phones support all the necessary features that a traditional website would need. For example, when trying to create an album on a mobile phone, the image library might not be supported or the touch screen might not be sensitive enough to perform the necessary functions. This is why it is important to test your website on various devices and ensure that it looks and functions the same way on all of them.

Make Every New Blog Post An Album Cover

WordPress makes it very easy for anyone to have a blog. You can use the software to create anything from a personal journal to a business blog. Regardless of why you want to create a blog, you will be presented with a blank canvas when you log in for the first time. The best way to utilize this is by making every new blog post an album cover. This is what musicians, photographers, and graphic designers do all day long. They make albums and they cover them with photos. The same goes for your website. Every single blog post that you create will be an album cover. This means that each one of them will have multiple images on the front and back. When someone clicks on an album cover to learn more about the album, he or she will be taken to the web page for that album.

Manage Your Albums Via The WordPress Admin Panel

The WordPress admin panel is a direct reflection of your website. From here, you can access all the necessary functions to manage the content that appears on your website. To start, click on the Settings link in the top left-hand corner of the WordPress dashboard.

Here, you will find a number of options that can be used to configure your WordPress site. You can choose a theme that is appropriate for your needs from the drop-down menu and begin customizing.

Use The Right Analytics

If you want to know more about your audience, you need to look no further than the analytics that you use. Most likely, you will use Google Analytics to track the traffic that comes to your site. Analytics for WordPress makes it much easier to monitor how people are interacting with your content. The reports that you get from Analytics can be accessed via the web or the mobile app. The latter is especially convenient because you can access all the necessary information from anywhere. If you are on the go, you can log in through your phone and get the reports that you need without being tethered to a computer.

Use Video On Your Blog

One of the best things that could possibly happen to your blog would be to use video. The inclusion of video on your website can be highly effective when used correctly. The most significant thing that you need to do to make the most of video on your blog is to use a camera to capture live-action video. If you want to capture video of yourself talking or the activity in your backyard, use something like an action camera. These are also quite cheap these days and can be picked up at any online store for less than $100.

Video can be used for a variety of different purposes. One of the most effective ways of using video on your blog is by creating short courses and teaching people about your product or service. The great thing about this is that you can record yourself teaching and then post the video to YouTube.