What Are the 5 Steps to Designing a Good Marketable WordPress Website?
With the ever-growing popularity of WordPress, it’s quite clear that more and more businesses are opting to use this content management system to power their websites. While the software is incredibly popular and easy to use, it’s not always as easy as it seems to be design-wise. In reality, there’s a lot of work that has to go into creating a fully functional and marketable WordPress website from scratch. If you’re looking for some inspiration on how to design a good working WordPress website from scratch, then read on!
Step #1: The Purpose Of Your WordPress Website
The very first step of any design project is to set the purpose of what you’re building. In the case of a WordPress website, this usually means deciding on the audience you’re targeting, and the type of content you’ll be including on your site. When it comes to designing a website for marketing purposes, you have to keep in mind that you’re not only creating a functional and attractive design, but you’re also setting the tone for your brand. This is where a lot of startups make mistakes; they forget about the importance of branding and assume that their product will speak for itself. Sadly, this rarely happens, and when it does, it usually results in a disaster.
When you have a clear purpose in mind for your website, it’s much easier to work on the design. With a clear idea of what you’re trying to achieve, you have a benchmark by which to judge your progress. If you want to build a landing page for a product, you can start by using a free WordPress template. Otherwise, you can hire a professional to help you build your website from the ground up.
Step #2: Content Is King
The second step in the design process is to fill your website with good, relevant content. When you have a lot of visitors, even a few well-written articles can boost your SEO significantly, resulting in more organic traffic from search engines. If you’re looking for some inspiration on how to write content for your website, then you can always check out some of the top-notch blogs out there, which specialize in providing content for websites. You can even use their articles as a basis for your own content, providing you with fresh, original content while also keeping up with the good work of the experts!
To build a successful WordPress website, you have to make sure that you’re providing the right content to the right audience. If you want to attract more potential customers to your website, then you need to ensure that your content is appealing to them. This way, when they find the need for your product or service, they’ll be more likely to click on your website and be able to find what they’re looking for. It’s all about marketing towards potential customers and not your current customers. As a business owner, this is a role you’ll have to learn to play, as ensuring the right content is available to the right audience is a task that never ends.
Step #3: The Basics Of Typography
The next step in the design process is to set the basic typography for your website, which is the typeface you’ll be using for your content and other elements on the page. The choice of typeface is extremely important and can have a dramatic impact on the overall look and feel of your website. If you want your website to look consistent, then choose a similar typeface throughout. This also makes it much easier for the viewer to follow along when reading your text, since the letters are similar in size and appearance.
To build a successful WordPress website, you have to make sure that you’re using a typeface that’s both memorable and consistent. If you’re not sure which one to go for, then it’s usually best to go for a serif typeface, as these have become extremely popular in recent years and are known for their legibility and distinctive styling.
Step #4: Color Psychology
Colors have the power to influence our moods and how we feel. When it comes to design, the use of color is quite simple: warm colors (red, orange, and yellow) make us feel happier and more engaged, while cooler colors (blue and green) usually signify coldness and tranquility. This is why when someone tells you that your website looks “colder,” they’re probably referring to the use of blue and green colors on your site. The color psychology for WordPress websites is quite simple: warmer colors make your content more accessible to your audience, while cooler colors make your content memorable.
As a business owner, this is a role you’ll have to learn to play, as ensuring the right colors are used for the right effect is a task that never ends. You need to find a balance between looking professional and also keeping your content approachable to the average person.
Step #5: Keeping It Simple
Finally, you need to keep things simple. As a designer, you’re used to simplifying complex concepts, so why shouldn’t you apply this same mindset to your own work? If you want to build a successful WordPress website, then you have to ensure that it’s easy for your audience to understand and navigate. To achieve this, you need to keep things as simple as possible while not losing sight of the bigger picture. In other words, you need to make sure that your website is functional but doesn’t look like it was built by a kid in his parent’s garage. You don’t want to make the mistake of gluing your users to your site with complicated navigation or an abundance of flashy graphics; instead, you should aim to create a simple, clean interface that keeps your visitors engaged and on your site for as long as possible.