How to Test Your WordPress Website Performance

If you’re looking to improve your WordPress website’s performance to make it stand out from the competition, then there are several important things you need to do.

Optimise For Mobile Users

Google’s 2016 analysis of web traffic reveals a mobile-first world where people increasingly shop and read on their phones. While your desktop version of a website might not be perfect for mobile users, it’s unlikely that your mobile site will ever be able to offer the same level of product relevance or customer experience as a desktop version.

Throwing a mobile-optimised site at the competition might not seem like a viable business strategy, but you should be doing it anyway. More and more people are shopping on their phones, which means they’re probably not going to spend as much time on your site as they would on a competitor’s. You can improve the user experience on mobile by testing various layouts and getting feedback from users on different operating systems.

Use The Right Servers

Even if you have the perfect mobile-optimised site, it’s not going to do you any good if you’re not on a server that’s capable of handling high traffic. Your website might load perfectly on your laptop, but if a surge of traffic comes in just as you’re launching the site, you’re going to find yourself struggling to keep up. There are several options for web servers designed for maximum performance, so you don’t have to settle for sub-par results just because your host provider doesn’t have a fancy VPS package.

Use Content Delivery Networks

Even if you’re running your own server, you might find it difficult to scale up to meet the demands of high-traffic websites. A CDN is a content delivery network, which means all of the content on your site is distributed across a cluster of servers for speedy delivery. The benefit of using a CDN is that it takes the strain off of your own server and allows you to add more capacity by simply paying for more hosting.

CDNs manage all of the underlying details of delivering content, which means you don’t have to worry about maintaining a high-performance server. Instead, you can focus on what you do best – creating unique content that appeals to your audience.

Vary the Content You Submit

There are several reasons why you might decide to vary the content you submit to a search engine. Perhaps you want to test the efficacy of different headings or formatting for certain types of content. Or, it could be that you’re trying to play with Google’s algorithm and see what works best for your site. Whatever the reason, your target audience will appreciate the extra effort and you might just find that certain types of content perform better than others in terms of SEO (search engine optimisation).

When you vary your content, you’re not just making your site more interesting for your visitors – you’re also improving the odds of your content being picked up by a search engine. If all of your content is focused on a single topic, then chances are, Google will eventually catch onto that fact and it may hurt your SEO. By regularly varying the content you submit, you’re ensuring that Google doesn’t have enough information to make educated guesses about your site’s content.

Manage Your Backlinks

Backlinks are links on other websites that point to yours. They’re essential in making your website more influential and driving organic traffic to your site. When someone searches for a product or service on Google, these are the websites that appear alongside the search results.

You can build backlinks naturally through content creation (i.e. creating informative and helpful articles for other websites) or you can do so manually through the purchase of links or backlink packages. The advantage of creating backlinks manually is that you have complete control over which websites are linked to your site. You might decide that a certain type of article or blog post is particularly helpful and decide to purchase a backlink to insert that content into a particular part of your website.

Measure The Results

Even if you’ve done all of the above and your website is performing well, it’s not enough to simply say that it is. You need reliable and trustworthy metrics to prove that your site is functioning at its optimum capacity and delivering the results you want. For this, you can use Google Analytics, which will give you all of the information you need to track the performance of your site.

You’ll be able to examine the performance of different content, landing pages, and campaigns in great detail. This way, you’ll know exactly what elements are working well and which ones need improving.

Make Regular Backups

Even if your site is hosted on a reliable server, it’s still a good idea to make regular backups of your site (especially if you’ve had lots of changes made to it). Regular backups will ensure that you can always go back to the previous version of your site if something happens, which may damage it beyond repair. You can use tools like Backups Made Easy to make your life easier and ensure that you’re keeping your site fresh and up to date.

The above tips will help you get the most out of your new site and make it perform better than ever before. Make sure to put them into practice and you’re sure to see a significant rise in your site’s traffic and conversion rates.