Using Clickfunnels for Your WordPress Site
You may be familiar with the term affiliate marketing, which stands for “when someone clicks a purchase link or button and lands on an affiliate website, that company pays the affiliate for that click.”
What you may not know is that you can use the same ClickFunnels tool to create affiliate marketing funnels for your WordPress site, too. In fact, creating an affiliate marketing funnel right inside your WordPress dashboard is even easier than creating one in ClickFunnels.
In this article, you’ll discover how you can use the ClickFunnels WordPress integration to create affiliate marketing funnels that convert leads into paying customers for your product or service.
The Basics Of Affiliate Marketing For Dummies
Before you start creating your affiliate marketing funnels, it’s important to understand a few key points about the subject matter. First off, while there are some significant differences between affiliate marketing and traditional customer acquisition methods (like advertising or social media), the core principles of creating a funnel and converting leads into sales are very similar.
For the sake of this article, I’ll use the terms affiliate marketing and sales interchangeably, but make sure you keep in mind the difference between the two.
The Varieties Of Affiliate Marketing And Why You Should Care
So what’s the big deal with affiliate marketing? As a digital marketer, you’ll probably be familiar with the many different varieties of affiliate marketing and the advantages that each type offers. For instance, let’s say you’re an e-commerce store owner who sells children’s clothing. You can choose to perform affiliate marketing for a children’s applier, a children’s clothing brand, or even a product that is designed for adults but marketed towards children.
If you sell affiliate products, you’ll earn a commission when someone clicks a product or service link on your behalf, without you having to spend a penny.
If that seems complicated, it’s because it is. There are a lot of moving parts and not all affiliate marketing programs are created equal. That’s why it’s important to understand the various subtypes of affiliate marketing and take note of their differences. Here are a few that you should know.
Traditional Versus Digital Marketing
While affiliate marketing is a form of marketing that’s been around for many years, it doesn’t mean that all forms of marketing are created equal. Actually, the line between traditional and digital marketing has blurred, and today most marketing strategies fall under the umbrella of “digital marketing.”
What does that mean for you? It means that you can use digital marketing platforms to reach your audience, and you don’t necessarily need to rely on expensive television ads to do it. With the right tool, you can create email marketing campaigns, social media marketing funnels, and more, and it doesn’t require a lot of experience to do it. In other words, the barrier to entry is low.
The more experience you have, the easier it will be to create targeted, efficient marketing funnels. Plus, with the right technology in your corner, everything is at your fingertips. You’ll be able to create a buzz around your product or service through social media and email marketing, attract interested parties to your site, and convert them into paying customers. All without leaving your house. Pretty cool, right?
Pay-Per-Performance Versus Attribution
Pay-per-performance is a term used in online marketing to describe the practice of paying a company for each time someone clicks a commercial link or button on your behalf. For example, let’s say you’ve partnered with a company that offers web hosting services and you want to promote their product on your blog. You could create a special affiliate link for their product that’ll only work for people who click on it.
When someone clicks the link, the company you’re working with will pay you based on the type of person that clicked. For example, let’s say you have a link that converts a visitor into a paying customer worth $20 per month. You’ll earn $2 for every $20 the person spends with the company you’re promoting.
This type of affiliate marketing can be lucrative, but it requires a lot of up-front investments in terms of creating commercial links and testing them to see if they work. The upside is that you’ll be able to track results closely and see immediate feedback, but the downside is that it can be a pricey form of marketing.
CPA (Cost-Per-Action) Vs. CPC (Cost-Per-Click)
CPA or cost-per-action is when a company pays you based on the action a visitor takes (e.g., buying a product, making a phone call, filling out a form, etc.). CPC or cost-per-click is when you pay for each click on a link or button, similar to pay-per-performance affiliate marketing. The only difference is that with cost-per-click, you don’t necessarily have to have an affiliate link or button to earn revenue. You can simply place a banner on your site, and when someone clicks it, you’ll earn a commission.
CPA and CPC are both common forms of affiliate marketing, and you can use the same tools to track results from both.
This one may be a bit harder to understand, so let’s break it down. When you’re running an online business, every single dollar counts. That’s why it’s important to understand how much each individual action in a funnel is costing you. In affiliate marketing, you can track the amount of revenue you’re generating from each commercial link or action in a funnel. So, if you have a conversion funnel that converts someone from a free trial into a $20/month user, you’ll want to know the cost of that funnel.
To start, you’ll want to create a conversion funnel. A conversion funnel is a special type of funnel that leads users from the discovery phase to the action phase. During the discovery phase, your goal is to educate or entertain the reader, which often leads to an action (i.e., a purchase or sign-up).
The Different Phases Of A Conversion Funnel
To follow along with the example above, if you have a free trial for a product and you want to turn it into a paying customer, you’ll first want to create a conversion funnel. The discovery phase of a conversion funnel is usually pretty brief, but it’s important to get in there and establish trust with the reader. You can use the discovery phase to educate your audience about the value of your product or service or to simply entertain them.
The next phase is the action phase. This is where most people get confused about affiliate marketing. When somebody clicks a product or service link, or signs up for a free trial, what happens next? In most cases, the visitor is taken to a thank you page, which tracks the action that took place. For example, if they signed up for a free trial, you’ll want to thank them for that and invite them to purchase an affiliate product or sign up for a membership program.
What you need to do is follow the “ask” or “tell” approach. When someone lands on your website, you want them to quickly understand what you’re asking (or telling) them to do. You don’t want to bombard them with a wall of text, because you’ll lose them as a customer. Instead, you want to make sure you communicate clearly and efficiently. That means sticking to the essentials and avoiding excess verbiage.
How to Create An Affiliate Marketing Funnel in WordPress
Now that you understand the basics of how affiliate marketing works, let’s get down to business. You can use the same ClickFunnels tool to create affiliate marketing funnels for your WordPress site. To get started, login to your WordPress dashboard and navigate to the ClickFunnels tab. From there, you’ll want to choose the “My WordPress site” tab and then click on the “+” to launch the WordPress integrations.
You’ll see a form that resembles the image below. Just fill out the blanks with your personal information (e.g., name, email, phone number, etc.) and the site URL.
After you finish entering the information, you’ll want to click on the “Create Free Account” button.
You may be asked to verify your email address. Once you’ve confirmed your email address, you’ll be able to access the ClickFunnels dashboard where you can find all the tools you need to set up an affiliate marketing funnel for your WordPress site.