Video-Hosting Services Should Be Considered if One Wishes to Embed Video Into a WordPress Website
If you’re reading this, I assume you’re already aware that WordPress offers really incredible versatility when it comes to website design. The content management system is hugely popular, and with good reason! It’s incredibly easy to use, and once you get the hang of it, putting a WordPress-powered website together is incredibly quick and simple. One of the wonderful things about WordPress is that it’s very “open source”-friendly. That means that there are almost limitless possibilities when it comes to customizing the platform to fit your needs. If you’re a video-enthusiastic person, then you absolutely must check out WordPress video hosting because it’s the perfect platform for uploading, embedding, and sharing videos. Let’s take a quick stroll through the various reasons why.
The Most Widely Accepted Video-Hosting Platform
As we’ve established, WordPress is an incredible platform for hosting videos. To date, it’s the most widely accepted video-hosting platform, and for good reason! The software is flexible enough to suit just about any need and powerful enough to run any kind of website or online store you might want to create. If you’ve ever shopped online before, you’ll be familiar with the notion of a “video carousel.” This is the general idea behind a WordPress video hosting platform: you can put together a quick online store, showcase various products, or publish an online tutorial and have videos of those tutorials embedded into your website. In other words, you can use video in just about any way you’d like.
WordPress also makes it incredibly easy to add videos to your site. The platform has a variety of built-in functions that can be utilized to create compelling video content. For example, you can use shortcodes to embed video content from YouTube and other services into your site. You can use the Visual Composer to easily put together a video layout that will fit any taste, and you can use the Shuffle Button to let users watch a video and then click a link to access more content like that video—all without leaving the page they’re on!
A Video Hosting Platform That’s User-Friendly
Because so many people use WordPress and because the platform is so widely accepted, it should come as no surprise that there are many good WordPress video hosting providers out there. One of the most user-friendly platforms around is Wistia. They’ve created an entire section of their website dedicated to explaining everything a user needs to know about uploading videos to their site. They also provide helpful tips on increasing engagement and growth through video content. So, while it’s very important to have a video-friendly platform, it also helps to have a platform that is made specifically with users in mind.
Video Content Is On The Rise
Whether you agree or disagree with the statement “video content is currently on the rise,” it’s difficult to deny that video has taken over the world of online marketing. In 2018, 47% of adults in the U.S. reported to Pew Research that they regularly get their news from videos rather than traditional newspaper or magazine stories—and that was before videos took over social media in the form of memes and short-form clips.
According to HubSpot Blogs research, people love watching videos on their smartphones. More than 80% of respondents said they’d rather watch a video than read a text-based article. So if you’re serious about growing your YouTube channel or just want to create videos to attract potential customers, ensure they can find the content easily on your website.
Last but not least, we’d be remiss if we didn’t mention the highly customizable nature of WordPress. This is a feature that allows you to put together a website or online store exactly the way you want it. It’s incredibly powerful, and for those looking to create a YouTube channel or looking to build a community around their products, it’s the perfect fit. If you’ve ever used WordPress, you know exactly what we mean. Just remember this when deciding which video-hosting platform to use.
For those looking to build a reputable brand or website, WordPress is the clear choice. It has an incredible community, and from our own personal experience, creating a WordPress website from scratch is incredibly straightforward and simple. Still, it’s good to know the options exist.