How to Host Videos on a WordPress Blog
With the coronavirus restrictions being lifted across Europe, many businesses are looking for new ways to engage with customers. Whilst many companies will be focused on reopening their physical locations, others will want to establish a remote-working mode for their employees to continue to provide essential services to their customers.
For those businesses that want to continue to provide their customers with some of the online content that they were previously unable to access, there are alternative ways to achieve this. One such way is through the use of video.
In this article, we’ll discuss how to host videos on a WordPress blog. We’ll cover everything from the initial steps of planning and recording, to the essential post-production tasks that you need to undertake to make sure that your video content is as professional as possible.
Plan Your Content Ahead Of Production
No matter what type of video you’re planning to produce, from explanatory videos to sales pitches, you need to plan your content well in advance. After all, you don’t want to start filming without first considering what you’re going to say in the video.
Deciding what information to include in your video content is the most important part of creating a compelling video story. In order to do this, you first need to consider what you’ll say in the script and then work out the storyboard. The former will help you to establish the tone of the video whilst the latter will give you the visual structure that you need to follow.
Take the time to do this exercise now, because it will help you to determine the important information that you need to include in your video content. Don’t worry too much about how much footage you have or don’t have. Instead, consider the information that you need to convey in order to make your point effectively. This way, when it comes to actually producing the video, you’ll already have a clear idea of what you need to include.
Choose The Right Location
If you’re going to produce a video that contains dialogue, the location of the shoot is important. Wherever you choose, it needs to be a quiet and comfortable place where you can capture the footage without interference or distraction. Additionally, make sure that the space you’ve chosen is big enough to comfortably accommodate the number of people that you need to film.
Once you’ve decided on the location, consider the lightings and the flooring. Are there any surfaces that reflect light, such as hardwood or concrete, that you could use to good effect? Or, does the light simply shine through the windows? It’s worth considering the flooring because, if possible, you don’t want to be shooting on a tile or concrete surface. This could potentially cause you problems when editing the video, especially if you’re using software that doesn’t handle tiles or concrete well.
Once you’ve answered these questions, it’s time to move on to the next stage: scouting for the right talent.
Scout For The Right Talent
Although video isn’t exactly a talent category in acting competitions, it’s a powerful tool for determining the personality of a person. Therefore, if you want to produce an effective video, you need to consider the people that you’re going to use to represent yourself. Now is the time to do this scouting. Just like with any other type of project, you’ll need to consider your target audience and who you’re aiming the video at.
You should do this through various means, such as social media. By seeing what others are saying about the products or services that you offer, you can get a feel for the kind of language and behavior that your potential audience associates with your brand. Additionally, you can check out their online persona to see if this matches up with what you think their ideal customer might be like.
Once you’ve identified the correct audience, you can move on to the next step: determining the type of video content that they would value and be interested in.
Determine The Value Of The Video Content
When it comes to video content, the first question that you need to ask yourself is: Does this information have value? Now, it depends on the type of content that you’re creating, but in general, yes, this content does have value. Not only does it provide useful information that you can share with your audience, but it also gives you the opportunity to show off your skills and expertise.
The next question that you need to ask yourself is: Is this value proportional to the amount of information that I’m going to share with my audience? In other words, do I have enough content to justify making this video?
If the answer to this question is: yes, then you’ve determined that the value of the video is sufficient to justify making the effort. Conversely, if the answer is: no, then you might want to think about whether or not you’re going to continue with this project.
Plan Out Key Points To Include In The Script
Writing a script for a video is fairly straightforward. The main thing to consider is how you want the video to begin and how you want it to end. After that, you can start to write the rest of the script. The best scripts are those that are concise but also expand on the key points effectively. Concision is key in today’s world. People are constantly overwhelmed with information, so you need to make sure that your script is concise and easy to follow.
Additionally, you can write different versions of the script. This will help you determine what works well in relation to the video content that you have. Do you want to start with a joke or did you want to keep the conversation more serious? Are you trying to teach someone something or did you just want to entertain your audience? You can use the different versions of the script to determine what works best for your video content. As you may guess, the more you have, the more you can play with. So, don’t be afraid to rewrite parts of the script until you find the one that works best for your video content.
Plan For The Right Outfit
Now that you have a script, it’s time to start thinking about the outfit for the video. There are several factors that you need to consider here. First, what are you going to wear? It’s a good idea to wear something that’s simple but classy. As a general rule, if you’re going to be in a video, then you should try to make the effort to look more professional.
Additionally, there are certain colors that you should avoid if you want to look more professional. This is because, usually, these colors clash with the colors in the scenery. If you’re not sure what to wear, then it’s best to ask someone who’s been there before. They might have some advice for you.
Plan For The Right Equipment
There are several elements that you need to think about when planning to produce a video. First off, you need the proper camera equipment. This includes a camera, microphone, and lighting. Additionally, you’ll need an external hard drive to store the footage on. It may seem like a no-brainer to purchase these items considering that you’re going to be making a video, but having them isn’t as easy as it seems. You need to make sure that you’re buying the right pieces for the job. Don’t just buy the first camera that you come across. Instead, do your research and find a product that will serve your needs well. Additionally, make sure that the equipment that you’ve chosen is tested and approved for your use. Sometimes, the cheapest equipment that looks like it might work just fine doesn’t. You end up spending lots of money on additional fees for things such as: labor, shipping, and storage. So, it’s always better to spend a bit more money on good quality equipment.
Plan For The Perfect Place To Record
Once you’ve decided on the general location for the video, it’s time to start looking for a perfect place to record. There are several factors to consider here. First, are there any specific rooms or areas in your house that you could use to record the video? Second, is there a particular location that you’ve always wanted to film at but never had the chance?