How to Create a Video Website in WordPress
There is no question that video is the future of marketing. People are much more likely to click a video link than an image link or text-based description. YouTube viewers spend 90% of their time watching videos. Videos allow for much more creativity and interactivity from the viewers than just watching and sharing a blog post or an article.
If you are looking to create a video website but don’t want to go the YouTube route, maybe it’s time to consider a WordPress-based solution.
Here is how to create a video website using WordPress.
Choose A Theme That Is Suitable For Video
If you want to create a video website, the first thing you need to do is find a theme that is suitable for video. That is, a theme that is lightweight, fast, and easy to use. One that is also flexible enough to support all your needs. Your video website will serve as your flagship store. You want to ensure that it is functional, attractive, and easy to navigate.
When choosing a theme, also consider the user experience. Does the theme provide a clean and easy-to-use interface so that your videos can load quickly and appear attractive to viewers? Does it offer various shortcodes that you can use to enhance the functionality of your site? These are just some of the things you will need to keep in mind when selecting a theme for a video website.
Decide On The Overall Vision And Feel Of The Site
After selecting a theme, take some time to think about the overall vision and feel of your website. What do you want the site to communicate to viewers?
Your website’s appearance will depend on many factors. Some of these include the type of content you are putting out, the target audience, and your budget. When choosing a theme, you need to set expectations around your budget and the type of content you are willing to put out. For example, if you want a slick and sleek look, you may not be able to afford a premium theme.
The key thing to keep in mind is that you are designing an online store. You want to ensure that your website meets the highest levels of functionality and looks attractive to customers. When choosing your theme, you should think about what features you need and want for your website and establish a list of priorities. In the end, you will choose a theme that is tailored to your specific needs. As a general rule of thumb, choosing a theme with as few features as possible is usually the best route to go.
Establish Content, Quality, And Objective Metrics
After selecting a theme, you need to establish content, quality, and objective metrics. You want to ensure that the content on your site is relevant to your target audience and is of good quality. That is, the writing is sound and the images are high-quality.
What does that mean? Well, first off, you need to establish a content schedule. For example, every Monday you will post something relevant to your target audience. Second, establish quality control standards. That is, you will ensure that the content on your site meets certain criteria, such as being relevant to your audience, well-written, and of good quality.
One way to track the quality of your content is by using a quality metrics tool. For example, Google Analytics has a very robust quality metrics tool that you can use to track the quality of your content, videos, and websites. Third, you should establish objective metrics. That is, you should choose measurable and transparent metrics that will enable you to assess the quality of your content, video, and website objectively. Some examples of objective metrics include page views, video views, and website traffic.
These factors will play a crucial role in your website’s success. You want to establish a solid foundation for your website by taking the time to think about these things before you start building.
Create A Plan For Content And Outreach
Once you have content, quality, and objective metrics, it is time to create a plan for content and outreach. This step is essential in order to have a successful video website. You will need to determine the kind of content you will be posting, the type of videos you will be making, and the approach you will take to reaching your target audience.
For example, will you be using SEO, content marketing, or will you try to go viral to gain exposure? All of these strategies have their advantages and disadvantages. You will need to select one that you feel comfortable with and establish a plan for executing it. Content and outreach are both essential to the success of your video website. Without adequate content, no one will come back for more. You also need to identify potential distribution platforms for your content. For example, Will you create a Facebook page for your brand? Or, will you try to find a Twitter partner and develop a joint account?
Once you have these things in place, it is time to start creating content and getting it published. It’s a long and sometimes tedious process, but with persistent effort, you will be able to establish a successful video website eventually.