How to Create a Website That Delivers Value to Your Customers

You’ve probably heard the expression “a picture is worth a thousand words.” In today’s digital world, that saying rings even more true. The right image can make or break your web content, and it can serve as a catalyst for action. When done right, a well-designed stock photo can provide your visitors with a quick snapshot of your subject matter and entice them to click deeper. That deeper engagement can lead to a purchase action or an email sign-up. It’s easy to see how a high-quality stock photo can boost your marketing efforts.

Designing a website that delivers value to your customers starts with the simple question, “What do I want my visitors to experience?” While there is no single, perfect formula for creating an effective customer experience, there are some commonalities across most companies.

Focus On The User

The first and most critical step to designing a high-value customer experience is to focus on the user. What exactly do they need? By answering this question, you can design a cohesive user experience from top to bottom, including all the navigation and key functions of your site.

The best design teams develop user personas and walkthroughs. They do this to map out how users will interact with each other and the product. They want to ensure each interaction is consistent with the user journey and encourages the desired outcomes.

As a web design company, it’s our job to make sure your experience is flawless. From the second you hit the “submit” button to the moment you check out, we’re thinking about you and your needs. When we craft an effective landing page, we take into consideration everything from the font size to the button placement.

Avoid The Faux Saves

When we talk about creating a high-value customer experience, many people think about saving money. While it’s important to be mindful of your costs, you should never sacrifice the quality of your user experience to save a few dollars. The key to offering a good user experience at a cheap cost is by investing in high-quality images and content.

A faux save is where you have a pixelated image that acts as a placeholder for a more expensive image. While it may be tempting to go with the cheapest option, it’s often times the least attractive or least useful option for your users. The goal is to avoid those “fake save” images as much as possible.

Offer Value Through Content

Content is one of the most important aspects of a website. After all, it is what we are primarily looking at when we visit a site. Having quality content, whether it’s written, filmed, or presented visually, can greatly enhance a user’s experience. A website that offers value through content will attract and retain customers far more than a website that only offers cheap savings.

Offering value through excellent content takes a bit of research and some creative thinking. The key is to look at your competitors’ websites and see what they are doing right and how you can improve on it.

When you’ve determined the value of your content, you can start to create and curate more of it. The more content you have, the more value you will offer to your audience. You will also want to make sure that the content you create is high-quality and relevant to your target audience.

Pay Attention To Detail

A high-quality website, no matter how great the content is, will not make up for a bad user experience if the navigation is confusing or the copy is littered with mistakes. Take the time to proofread and edit everything about your site, from the copy on the phone to the sign-up form. Pay attention to the little things so that your visitors have a positive experience every time they visit your site.

Creating a high-value site experience starts with a clear understanding of the demographics you are trying to reach and the goals you wish to achieve on your website. From there, you can craft a strategy to reach your target audience and encourage them to engage with your products or services. By understanding your customers’ needs and wants, you will be able to better serve them and create a better overall experience. Designing a high-value customer experience doesn’t have to be hard. With a little bit of planning, research, and creativity, you can design an effective website to serve your customers.