You’re about to publish your first blog post, and you’re beyond excited! You’ve been reading blogs for inspiration and have found one that really speaks to you, and you want to give it a try. You’ve been dreaming of this day for a long time, and finally it’s here. You’ve spent weeks preparing content, building a community, and testing the waters with a small audience. You’ve even considered taking the blog step further and branching out into affiliate marketing or selling your own products, but this is a big decision and you’re not quite sure how to go about it. You’ve never really done any marketing, and you’re feeling a bit overwhelmed. What should you do? How can you make sure that your blog post shows up when someone Googles your website’s address? You’re about to find out…

The Basics

If you want to ensure that your website’s address (URL) shows up when someone Googles it, you need to add a few key words or phrases to the end of your URL. This is called “keyword stuffing” and it’s a common mistake made by many new bloggers. You must have heard the saying “a little bit of knowledge is a dangerous thing” and this is especially true when it comes to SEO (Search Engine Optimization). Just because you “think” that your blog post is relevant to your target audience doesn’t mean that it will show up when someone searches for your website’s address. Think about it this way: your address is like a house or apartment number, and the keywords are the decorations that you put on it (e.g., “apartment,” “retreat,” “condominium,” “luxury” – just to name a few). When someone searches for your website’s address, the keywords that you put in it will determine which house or apartment you show up in the listing. Essentially, your keywords should represent “the gist” of your content, but you should not stuff your URLs with keywords. Instead, find a balance between the two and use your keywords judiciously. Using too many keywords may end up hurting your rankings in the search engines. Let’s take a look at how to add keywords to your URL’s.

How Do I Add Keywords To My URL’s?

Adding keywords to your URL is simple. Just go to your site’s dashboard and click on the “settings” tab. From there, you can enter your website’s URL (e.g., “https://www.konrath.com”) and the keywords (e.g., “keyword1, keyword2”) that you would like to appear in the SERPs (search engine results page).

You can also set up “shortcuts” to quickly enter your keywords. For example, you could enter “[brand] blog” into the dashboard and then click the “shortcut” icon (the little globe) to enter your website’s URL. Doing this will save you both time and effort and will make your life a bit easier. Don’t worry – you’re not being forced to enter your keywords anywhere!]

Once you have entered your keywords, you can preview how they look in the URL. Did you enter them correctly? If not, go back and correct them. Remember – you’re building keywords, not words. There’s a big difference! Once you have entered all the keywords you think are relevant to your content, click the “Publish” button to save them.

Where Should I Put My Keywords?

The first thing you should do after you’ve entered your keywords is to select the “Keywords” option from the “Meta tags & headers” drop-down menu. This will create additional “meta tags” (keywords or phrases associated with the content on your website) for you to use. Remember: there is no perfect place for these tags, so you are free to pick whichever location makes the most sense for your content.

For example, if you run a blog about fashion, you might decide to enter “fashion blog” into the “meta tags & headers” area. This will create a text tag (like a “h1” or a “h2” tag) called “fashion blog” that will appear at the beginning of any blog post that references this page (e.g.,

What is the perfect dress for summer 2022?

). If you are writing content for your physical store, you might want to enter the store’s name into the “meta tags & headers” area. Doing this will help customers find your store when they search for your product online. Just remember that the more relevant keywords you enter, the better. However, keep in mind that using too many keywords can hurt your rankings in the search engines.

One more thing to keep in mind is how Google handles keywords and what it means for your SEO. While it’s not always easy to understand, the general rule of thumb is “high frequency keywords are more valuable than low frequency ones.” This means that if you use the words “winter” and “snow” a lot, they will be more relevant to your content than the words “ski” and “sledding” because people are more likely to search for the first set of words (e.g., “winter sports”) than the second set of words (e.g., “snowboarding”).

When Should I Update My Keywords?

This is a tough one and it really depends on how much you’re using your keywords. You should enter new keywords every few months to ensure that your content continues to match what people are searching for. If you are adding keywords as you go along, you will likely end up with outdated information because at some point, the words you entered will become “outdated” (i.e., people will start searching for phrases/words that aren’t included in your list anymore). This is why it’s important to add new keywords periodically.

Include your keywords in your blog posts and other places you deem appropriate. Just remember that if you are doing this to increase your SEO, you must be prepared to include the keywords in your content at least three to four times.

While we’re on the subject of SEO and keywords, let’s discuss a few more tricks for ensuring that your blog post shows up in the search engines. These tips will help you optimize your blog post so that when someone clicks on it, they are sent directly to your website.

Make Sure Your Blog Is Keyword-Rich

Blogs that are keyword-rich generally show up higher in the search engine rankings and, as a result, get more traffic. To create a keyword-rich blog, you want to make sure that you are including lots of relevant keywords in your content. You should not hesitate to use a keyword three to four times in a single blog post if it is relevant to the content.

When someone runs a keyword search for your website’s URL, they will see lots of blog posts that include your chosen keywords. The posts will appear in the results page because they were “optimized” for use with search engines such as Google. When someone clicks on a blog post, they will be taken to the website directly because it was optimized for SEO. Your website’s SEO will determine how useful the post is in gaining new readers, and it will also affect how the post comports with the rest of your content (e.g., does this blog post fit within your website’s “theme”).

There is no fixed formula for determining how many times you should use keywords within a single blog post, but you should strive for at least three to four occurrences of specific keywords. Ideally, you’ll want to use the right keywords in your content’s context. For example, let’s say you are writing a blog post about physical fitness and you choose the keywords “gym” and “workout” to represent this content. If you use those keywords within the context of your post, they will make complete sense. However, if you were to try to add those same keywords to the beginning of a biography about Martin Luther King Jr., you would likely end up with some awkward phrasing because they would not make sense there either. Context is key!