Create a Brewery Website in WordPress, Template, Templates & Tours

So you’ve decided that you want to open a brewery. You’ve been waiting for the right opportunity to come along, and it’s finally arrived. You’ve had a long hard day at work, you’ve enjoyed a nice pint at the local pub, and now it’s time for you to brew something new and exciting. Your first port of call should be a website which can provide you with all the information and guidance you need to make the most of your new-found brewing skills. That’s where we come in. In this article, we’ll tell you everything you need to know about creating a brewery website, including how to choose a domain name, install WordPress, and set up your menu. We’ll also take you on a guided tour of the most popular beer websites, so you know what’s trending and what works. And towards the end of the article, we’ll leave you with some really useful tips on how to make your new website stand out from the crowd.

Why Should You Create a Brewery Website?

If you’re reading this, it’s quite clear that you’ve decided that brewing is for you. Congrats! We love beer as much as the next guy, but there’s a lot more to running a brewery website than meets the eye. It’s not just about selling bottles of booze to thirsty individuals, it’s an entire industry with a lot of moving parts, and we want to make sure that your new endeavor is as successful as possible. Below, we’ll discuss some of the main reasons why you should consider creating a brewery website.

To Promote Your Brand

The first and most obvious reason why you should create a brewery website is to promote your brand. This is perhaps the most crucial point, as your website is your first and only contact with potential customers. You’ll want to make sure that everyone who visits your website knows who you are and what you offer. One way of doing this is by creating a distinctive brand identity for yourself, something which will make people interested in your product and services. Consider what type of language and tone you should use to convey your brand identity. There are a few popular options including;

  • The casual, happy-go-lucky language often used by millennials
  • Vaguely educational language, such as Wikipedia’s “encyclopedia mode”
  • Serious business language

Whatever tone you choose, make sure that it projects the right image of your brand. Remember that your website visitor is likely to be a busy person, with a hectic schedule, so you want to make sure that they have the utmost convenience when they arrive at your site. One way of doing this is by creating a user-friendly, responsive design that simply works.

To Generate Leads

Another really important point to make is that your website doesn’t just need to exist to promote your brand. You can actually use it to generate leads, as well as drive traffic to your physical storefront. The great thing about having a website is that it doesn’t ever go out of date. As mentioned above, your website visitor is likely to be a busy person, so you can be sure that whatever you put out will always be relevant. This being said, you should put out content on a regular basis, to keep your site engaging and relevant. Creating and maintaining a quality blog, that’s actually interesting to read and valuable information is not as easy as it sounds, and it takes a lot of time and effort. But the results of this hard work are definitely worth it.

To Grow Your Business

Last but not least, we want to remind you that the purpose of your website is not to simply promote your brand and generate leads. Your ultimate goal is to grow your business and take off in a big way. To do this, you need the right tools, and the right website is one of them. If someone visits your site, and doesn’t leave quickly, you can be sure that they’re interested in your product or service. The above points discussed, are just a few of the things you need to keep in mind when creating your website.

Hopefully, this article has helped explain the various reasons why you should create a brewery website. If you’re looking for more information on the subject, here are a few additional resources which you might find useful.

The Biggest Website Mistakes You Might Make

If you’re keen to avoid making the mistakes that others have made before you, then you should study the works of the greats. Looking at some of the biggest websites in the world, you’ll see that they’re not perfect, and that’s a fact. Below, we’ve listed some of the most common mistakes made by big-name websites, and how you can avoid them. Remember, your website is only as good as you make it, so ensure that you avoid these common pitfalls to give your site a better chance of standing out. For your convenience, we’ve also provided a short tutorial on how to fix each issue. Be smart about what you put out and avoid adding too much content without proper planning and consideration.

Improper Planning

Often, people get caught out simply by lacking any kind of planning when it comes to creating a website. They’ll start typing away content willy-nilly, with no real idea of how the site is going to look, or how they’re going to present themselves online. This is something which can really derail a budding entrepreneur or small business, quickly turning what might have been a fun project into a major effort, with no guarantees of success. Before you begin drafting content, you should have a clear idea of what the site is going to look like, and how you’re going to present yourself.

Using Free Blogging Platforms

Another dangerous pitfall which many entrepreneurs fall into, is using free blogging platforms such as Blogger or WordPress.com. While these platforms are easy enough to use, with little to no technical know-how, you should still be aware of the fact that they are, in essence, free. This being said, if you do want to create a blog with one of these platforms, the minimum price you should expect to pay is your own bandwidth. This charge can add up quickly, depending on your usage, and the fact that most blogging platforms are limited in terms of the quality of the sites they allow you to create.

Content Crammed Into Each Other

Often, people will try and fit as much content as they can into a single article, often using a content mill, or a piece of automation software, to do this. While this might work in theory, in practice it usually means that the content is hard to read, and doesn’t flow well together.

No Indexing Or Backing Up Data

If you’re using a content management platform such as WordPress to host your website, you’ll notice that in order to have a live site, you need to have purchased an SSL certificate. An SSL certificate is a security credential used to encrypt your data, as it travels between your computer and the website server.

One of the things this encrypts is your website’s visit data, which is a goldmine for website analysts. As a result, you’ll never want to neglect indexing or backing up this data. Fortunately, several tools exist which can make this process simpler, such as Jetpack’s Backup and Indexer, or WPREST’s Backpack.

No Custom CSS Or Header

If you need to make some changes to the way your site looks, or would like to add a bit more color, or a header to your website, you could do so easily with a little extra CSS code. This is something which can be done with any modern day web development tool, and it takes seconds to add a custom CSS class, or drop in a header image.

Not Dressing Your Site For The Medium

A massive mistake which many entrepreneurs make, is the fact that they don’t always dress their site for the medium it’s being presented in. For example, a site which is primarily viewed on a desktop, might want to add extra padding or margins, or change the background behind the site’s content, if it’s being viewed on a tablet or laptop. When putting together a marketing plan for your site, you should always consider how it’s going to look on different devices, as this will play a huge part in whether or not someone can actually understand what you’re trying to say.