Website Not Updating WordPress?
It’s always a pain when a website you’re working on doesn’t update as promised. But it’s extremely frustrating when you’ve poured your heart and soul into creating a unique product or service and the website isn’t living up to your expectations. In this article, we’ll discuss how to make sure your WordPress site keeps up with its promises of fresh new content.
The Causes Of Poor Performance
There are many reasons why a WordPress website might not be updating as quickly as expected, and it’s important to understand the underlying causes before you get frustrated and throw in the towel. Here are the most common reasons:
Poor Backlink Profile
If you’re looking to improve your website’s performance, you’ll want to focus on earning high-quality backlinks, or inbound links. Backlinks are essential to having a healthy organic link profile that helps with SEO. When a website or blog links to you, it means people are finding your content valuable and thus deeming it worthy of a click.
Backlinks to your site come from a variety of sources, but they’re usually associated with content that is relevant to your niche. When potential linkers discover your content is valuable, they’ll want to link to it to demonstrate their own authority in your niche. You can use tools like Google Analytics to determine the relative value of your content based on the number of backlinks it receives.
Content Is Too Valuable To Share
While there are benefits to earning high-quality backlinks, over-optimizing content for SEO can sometimes backfire. Sometimes it’s better to share valuable content for the world to discover. That’s what’ll make you stand out among your competitors. The more people that see your content, the more likely they are to value it and link to it. So, sometimes it’s better to bite your tongue and keep the content relatively hidden. People who want to make money online sometimes fall into the trap of “keyword stuffing”, or using all sorts of tricks to optimize content for search engines. While that might get you some quick traffic at first, in the long term, it can actually hurt your performance.
Technical Issues With WordPress
There are some technical reasons why a WordPress website might not be performing as expected. Here are some of the most common causes:
It’s very common for websites to have outdated plugins. These plugins can break your site’s functionality or performance in unexpected ways. It’s best to keep your plugins up to date, and if you’re not sure how, ask your web developer or host to help you. Updating your plugins often helps to improve website performance. It’s also a good idea to have the latest version of WordPress installed on your site.
Unresponsive Web Host
A bad web host can really tank your site’s performance. A good host will make all the difference in the world. When you’re choosing a web host, make sure to look for one that is highly responsive and has a proven track record of never crashing or going down for more than a few minutes. In the end, it’s all about what kind of performance you’re willing to pay for. You might want to consider the price/performance ratio before you make your decision.
Another factor that can hurt your WordPress site’s performance is the platform itself. It’s important to remember that WordPress is an open-source software, which means it’s constantly evolving and changing. The third-party plugins and themes that you choose to install on your site will also affect its performance. If you’re running a WordPress site that’s already a few years old, it might be time for an upgrade. Updating to the latest version of WordPress can fix many performance-related issues and it can also improve the look and feel of your site. If possible, choose a hosted platform that offers WP-Engine, which is one of the leading platforms for WordPress hosting. This will make an enormous difference in your site’s performance.
WordPress’ performance isn’t exactly perfect, but it’s getting there. If you’re looking to create a website that’ll perform well, there are a few simple things you can do, like taking care of your backlinks and using a hosting platform that offers great performance. If you want to learn more, install the Google Analytics plugin. This will give you access to a variety of metrics, including the traffic to your website. From there, you can determine which areas of your site are performing the best and which ones need the most work.