How to Set Up a Website Landing Page in WordPress

A website landing page is a special kind of webpage that you’ll usually find at the end of a marketing funnel. Its purpose is to convert website visitors into paying customers.

These days, nobody wants to spend their time going from website to website, looking for the best deal. They want to find what they need quickly and easily, and exit websites as quickly as possible without being tricked or bothered by aggressive marketing.

What’s worse is that if you do a quick search on Google, you’ll probably see hundreds of landings pages that look almost exactly the same. You’ll have to really know what you’re looking for to find the right one.

Fortunately, building a beautiful, functional, and mobile-friendly website doesn’t have to be difficult. In this blog post, we’ll discuss the steps necessary to set up a website landing page in WordPress.

Why WordPress?

It’s the most popular content management system (CMS) in the world, and it’s powering millions of websites around the globe. It has a huge global following with 24/7 support available from experts via live chat or telephone. Plus, it’s free.

WordPress was initially created for bloggers who wanted to write and publish their own content online. However, it has significantly changed over the years so that it’s much easier to use for anybody.

What Should I Use To Build My Landing Page?

There are many options when it comes to website builders, but for this tutorial, we’ll be focusing on WordPress because it’s so popular and such a great choice for creating a landing page. If you’re already a WordPress user, then most likely, your website is already live. Why not use it to build a landing page?

How Do I Start Building My Website?

If you already have a WordPress website, then all you need to do is switch to your dashboard and click on the “Website” icon in the top right corner. From there, you can click on the “Landing Page” option and begin building your perfect landing page.

To give you an idea of what’s possible with WordPress, let’s dive right into the details of how to build a website.

The Essential Steps To Building A Website

Before you begin building your site, you’ll need to do some basic research into the topic you’re writing about. This will help you pick the best approach, as well as provide you with enough material to write confidently about. It’s also important to do your research before you start building the site, since each step in the process is build upon the previous one.

The following steps are essential to building a functional and attractive website using WordPress.

Find A Niche

One of the first things you’ll need to do is find a niche and develop an expertise in. Basically, this is the area of study or topic that you’ll become known for writing about. If you’re really fortunate, you’ll stumble upon an area of niche that becomes extremely popular and you’ll be able to capitalize on that popularity to become a go-to source for information on your chosen topic. For the purposes of this tutorial, we’ll be focusing on the next step.


Step 1: Create A Username And Password

Before you can start building your site, you’ll need to create a username and password. Doing this is pretty straightforward, and it will only take a few minutes. To create a new account, navigate to wp-login.php in your browser and simply fill in the information requested. Once you’ve successfully logged in, you can use the menu on the left side of the page to choose a password for the account. This password will then be used whenever you log in after this point. It’s important to note that due to the high volume of spammers who try to trick people into believing their email is fake, you must ensure that the email address associated with your account is valid and contains an @ symbol in the “from” field.

Step 2: Install WordPress To Your Server

The next step is to install WordPress to your server. To do this, navigate to in your browser and click on the big red button entitled “Download WordPress” to start the download. After this file downloads, unzip it to a convenient location on your hard drive. You’ll then need to navigate to wp-config.php in your favorite text editor and locate the section marked define(‘WP_IS_RUNNING’, ‘1’); . This will tell you whether or not WordPress is installed correctly. If you don’t see this section, then your installation likely failed. It’s also a good idea to back up this file before continuing.

Step 3: Create Your Initial Theme

The next step is to create your initial theme. This is the theme that will be used to build your site, and it’s extremely important that you pick a theme with which you’re comfortable. The best approach would be to start from scratch and build a theme from the ground up. However, if this is not feasible for you, then you must select a theme that’s already been tested and approved by experts.

Once you’ve located the theme you’d like to use, click on the “Get The Code” link under the “Download WordPress” button to begin downloading the theme files. Unzip the downloaded file to a convenient location on your hard drive. You’ll then need to navigate to wp-content/themes/ in your favorite text editor and create a directory named style.css. This is where you’ll save all of the CSS files for the theme. Finally, create a file named style.css and insert the following text:



Save this file as style.css and you’re all set.

Step 4: Install WordPress To Your Server

Now that you’ve created your initial theme, it’s time to install WordPress to your server. This is simply a matter of uploading the WordPress files to in your favorite file manager. Make sure to replace with your actual domain name.

Once they’re uploaded, click on the “Activate WordPress” button and you’re good to go. You can now login to your account that you created earlier and begin making changes to the styling of your site.

Step 5: Style Your Site And Enjoy!

Once you’ve activated WordPress, it’s time to style your site. It’s a good idea to start by going back to your theme’s dashboard and make some minor adjustments to the design. Once you’ve satisfied yourself with how the theme looks, click on the “Appearance” tab at the top of the dashboard.

Here, you can make some more substantial changes to how your site looks by going to style.css and making edits to the colors and layout. You can also add new headers, social media icons, and text to any area of the page by clicking on the big pink button at the top of the page.

Depending on what you’re looking for, you can either use this version of WordPress or the previous version (also called “beta” or “dev“). For the purposes of this tutorial, we’ll be using the latest stable release of WordPress along with the default theme.