Website Logo Size: WordPress Theme-Specific Recommendations

The logo of your website is arguably the most important graphic symbolizing your brand. It’s the first impression that you’ll make on potential customers, and we all know how important first impressions can be. With so much stress put on digital marketing and social media, the importance of a strong and eye-catching website logo becomes even more apparent.

You’ve picked out a gorgeous slab of WordPress theme chocolate and arranged it on a bed of creamy ice-cream. Now it’s up to you to bite off as much as you can. Only a tasteful morsel or two will do. You can’t have a huge chunk of cake, even if it means risking meltdown from hunger. You’re better off savoring the moment and enjoying the little nibbles, while you work through the recipe and make the most of the ingredients. This is the approach you need to take when designing your brand’s logo. You’ll want to maximize its impact by keeping it simple, yet distinctive. Using too many colors or adding a lot of details will only dilute its punch. So how big should your website logo be? That is the question. And the answer is: according to these 15 rules.

1. Keep It Relevant To The Theme

You’ve worked hard on the design of your new website, and you deserve a break. A break from the mundane task of writing content and taking care of website maintenance and optimization. A break to just sit back and enjoy your well-deserved creation. Now it’s time to reap the benefits by displaying your beautiful design. But first, you need a logo that fits the theme.

Many new website owners make the mistake of picking out the absolute largest or most extravagant logo that they can find. While your logo might pop in your head, this is definitely not something that you should necessarily translate to digital space. A huge logo is often used to represent a colossal company with worldwide recognition. But this is definitely not the case with your average entrepreneur or business owner who is simply trying to build a presence on the digital sphere. For that matter, even non-tech savvy customers will have a hard time picking out your big logo in the sea of graphics on your homepage.

Your logo is a symbol of your brand and provides a handy guide to website visitors as to what your site is about. As a general rule of thumb, choose a logo that is representative of the theme and style of your website. This will make it easier for your visitors to identify with your brand. So keep it relevant, simple, and to the point.

2. It Shouldn’t Be So Huge That It Blurs The Bounds Of The Website Area

Your logo should not go on for miles. The guidelines here are fairly straightforward. Your logo should not occupy more than half of the available website space. This is important for a couple of reasons. First, smaller logos usually look much better than larger ones. It’s often hard to make something that is extremely small look convincing. Second, if your logo is that big, then your site’s content will be completely overshadowed by it. When we talk about the overall visual appearance of a website, we are referring to the area that is not taken up by content. So if your logo is that small and your content takes up the majority of the area, then your logo will look out of place. Especially if the content is something other than visual in nature, like text.

3. Avoid Clutter

If you have a lot of room, then you can afford to have a massive logo. Massive, as in it takes up a sizeable chunk of the available space. But there is definitely a limit to how much logo you can have and still have it look crisp and clean. Just like there is a limit to how tall and handsome you can be and still be comfortable in your own skin. You can never have too much logo. But you can also never have too little. You need just enough to represent your brand and give the illusion of depth when viewed from a distance.

The best approach is to have a massive logo in the center of the area, with smaller versions alongside it. For example, you might have one that is a few hundred pixels high and another that is a couple hundred pixels wide. This not only makes a massive difference in the grand scheme of things, but also provides a sense of balance when viewing the logo on a screen. When your logo takes up the whole screen, it can appear rather chaotic and unbalanced. Having smaller versions alongside it helps keep things in check.

4. Choose A Color Scheme

When picking out your logo, you need to bear in mind how it will appear in relation to other colors in your site’s design and the rest of the content. The most common mistake that new businesses make is to choose a color that is too similar to the background color of their site. For example, if your site’s background is white, then you might want to go with a blue logo. While this might seem like a trivial point to make, the colors of your site and your logo need to be in harmony. If you are not aware of how your logo will look in white space, then it’s best to keep things simple and go with your first instinct.

5. Keep It Professional

While we all love a big, showy logo that can put a smile on our face when we see it, these are generally not the kinds of logos that you would want to use for a professional business. If you are using your logo in any way that implies business acumen or affluence, then it’s probably not the best choice. After all, who wants to associate their business with someone so proud of their luxuries that they sported a logo made of expensive gemstones?

If you are a small business owner trying to make your way in the world, then go for it. But make sure that your logo is, in fact, representative of your brand and not of someone else’s. And for the love of god, keep it simple. Remember: nobody wants to work with someone they don’t trust or respect.

6. Keep It Unique

Your logo should not be identical to or substantially similar to the logos of other companies. The reason for this is rather obvious: you want people to be able to easily identify your brand when they see it, and if they aren’t sure whether or not this logo is representative of your brand, then they won’t be able to come to a conclusion until they see at least two or three of your logos. In the meantime, they will only have one question in mind: is this an exact replica of the Burger King logo or has someone stolen their logo and used it for their site without permission?

The best way to represent your brand is by having a unique logo that will not be confused with those of others. Even better, take the time to come up with a logo that is representative of your brand and that you feel proud to show the world. You can find a logo generator that will help you come up with a unique logo for your business. There are also many free logo fonts that you can download and use to create a logo that is personalized to your brand.

7. Don’t Mix Typography

When it comes to mixing fonts, the number one sin that you must avoid is layering one typeface on top of another. If you want to mix fonts, then do it deliberately and with purpose. If you are going to use two fonts, then make sure that they complement one another. Generally speaking, it is best to opt for a serif font for your headline and the body copy of your content and an ornamental font for the actual logo. Doing this will help give your site a classy and elegant appearance. Keep the serif for the content and the headline and the ornamental for the logo to give the appearance of depth. There is no point in just using fonts because you think that they will look good together. The only reason they might look good together is because you are playing around with typography. But if you want your site to look professional, then don’t try to be clever and mix fonts because it will be the last thing that you need.