Make Money with Outbound Links and Advertising on Your WordPress Website
In the last few years, many companies have decided to get into the content marketing game, producing high-quality content to attract – and hopefully, convert – potential customers.
If you’re looking to dive into the world of content marketing, you’ll need a solid foundation in place before you start building outbound links and executing on marketing campaigns. Luckily, you can get that foundation using the WordPress platform. In this article, we’ll discuss how you can put together a profitable content marketing strategy using WordPress.
Why WordPress as a Foundation for a Successful Content Marketing Strategy?
Over the past decade, the WordPress platform has grown from a simple blogging tool to a full-fledged content management system (CMS) that can easily be customized and enhanced by anyone with basic computer skills.
The flexibility and scalability of WordPress make it a great choice for anyone who needs to build a reputable website full of content. Because WordPress can be easily managed and updated by users with little or no web design experience, it’s the perfect place to build a content strategy.
If you’re looking to implement a content marketing strategy for your business, the WordPress platform is the perfect place to start. It’s free, hosted on a secure server, and open-source, which means it’s completely customizable and upgradeable by the community. Plus, there’s an entire ecosystem of WordPress-optimized tools and plugins to help you automate almost every aspect of your content creation process.
How Can I Use WordPress to Build a Profitable Content Marketing Strategy?
Once you’ve determined that WordPress is the right choice for your business (and, yes, there are certainly reasons why it isn’t suited for every situation), you can start building outbound links and implementing a profitable content marketing strategy. The following sections will walk you through each step of the process.
Step one: Set Up Your WordPress Blog.
The first step in building a successful content marketing strategy is to set up your WordPress blog. There are many different ways to do this, but the most basic way is to use a free hosting service like WordPress.com to create a blog in less than 10 minutes. Then, you can customize the appearance of your blog with a simple drag-and-drop interface.
After you’ve set up your blog, you can start adding content to it. Don’t worry, we’ll discuss the best practices for content creation later in this article.
Step two: Create outbound links.
To begin creating outbound links, all you need to do is visit your blog’s settings page and then click on the “Generate Outbound Links” button. This will open up a small popup where you can enter the url’s of websites and blogs you’ve created or found online. You can also add emails and phone numbers here to create automated link building.
Once you’ve entered the urls of your outbound links, you can click “Create Outbound Links” to create the links.
You can find similar tools that will do the same thing for you on almost any content management system (CMS). What makes WordPress unique and powerful is that it allows you to create outbound links without having to leave the platform.
Step three: Promote your content.
Now that you have outbound links pointing back to your blog, you can start promoting your content. For best results, pick a few pieces of content that are exceptionally good and then take it a step further by promoting those posts on social media platforms like Twitter and LinkedIn. You can also use content marketing to promote your products and services, pitching to potential customers who might be interested in what you have to offer.
When you’ve published enough content to become familiar with your audience and seen some success, you can start expanding your content strategy to include other platforms like YouTube or Instagram. The key is to continue producing content of a high caliber.
Step four: Measure the results of your content strategy.
Last but not least, we have measuring the results of your content strategy. It’s important to track the success of your efforts in this regard because, as bloggers, we often get caught up in the creative process and lose sight of the numbers. Measure the results of your content creation process by simply taking a look at your stats page (you can find this under your WordPress dashboard’s navigation heading). Here, you’ll see the number of times your articles have been accessed and, more importantly, the number of leads you’ve obtained through these articles. You can also evaluate the success of your content marketing strategy based on the amount of revenue you’ve obtained through online ads and affiliate marketing.
If you want to grow a profitable blog, it’s important to start measuring the results of your content creation process right away. It might not be easy at first, but once you do, you’ll quickly see the value in continuing to build quality content to attract and retain customers.