- A short description of the company or individual you represent
- The kind of information that you collect
- How this information is used
- When this information is collected
- How to opt-out of these collections
- Your contact information
- A disclaimer
- Security information
- Terms and Conditions
- A search engine optimization policy
- A copyright policy
The Living, Breathing Document That It Is
If you’re using WordPress to power the website that you’re building, then you have the option to integrate a quick form on your homepage that allows users to contact you directly through email about topics such as opting out of data collections or reporting problems. Doing this through a quick opt-in box on your homepage is a good way to ensure that you receive updates about important information related to your website.
- You may choose to obtain the consumer’s voluntary consent before collecting or using their personal information. For example, if a company posts on their behalf, then they have effectively opted-in to this type of collection. However, users can withdraw their consent at any time through another method of contacting the company.
- You may decide to collect only the minimum amount of information necessary for the company to provide the service or product you are using.
- You may use a third-party service to remove personal information from companies’ or individuals’ databases. For example, you may decide to use a cloud service such as Google Cloud to store and process your data. While this may save you money in the short term, it also means that you lose control over your data.
- The user may contact the company or individual they provided personal information to and request that their information be removed. Most companies and individuals will respect this request and remove the data.
- A statement confirming that the company or individual you’re dealing with is reputable
- Contact information for the company’s or individual’s security department
- How to contact the company or individual if you experience problems
- A statement concerning customer data being stored in a secure location
- A description of the security measures that the company or individual uses to keep personal information secure
- Treatment of consumer data at rest and in transit
- How long personal information is retained
- Your contact information
How To Opt Out
Regardless of which method you choose, be sure to state clearly that by opting-out, users are not preventing the company or individual from collecting or using their personal information. Additionally, be sure to state the amount of time that the data will be retained for. If this is an issue that you’re facing, then you should decide how much time you can afford to wait before removing the data. Some data, such as that collected through cookies, may be necessary for the company or individual to provide a functional service so it’s not always easy to determine how long this information should be kept for.
Update, Update, Update