How to Make a Website Tagline Work for Your Blog
If you have a blog, you are already making use of what is called a “tagline.” A blog’s tagline is its short description or its branding statement. In some cases, a blog’s tagline is the very first thing that visitors see when they arrive at the blog. From there, they can click on posts to read the rest of the blog content.
Although the exact details may vary by blog service, at the very least, a blog’s tagline is contained within its bio, which is displayed under the header on its blog homepage.
What is more, if a blog doesn’t have a bio, then readers have no idea what the blog is about. In this case, the blog could use a tagline to provide more details about its content.
Whether you’ve had a blog for years or are just getting started, you can’t go wrong with experimenting with different taglines to see what works best for your blog.
Experiment With Different Formats
When developing a blog post’s content, there are various ways in which you can make the most out of its available space. One way is to vary the format of the content to fit the available width of your blog post. For example, if you are writing an article for publication in a print magazine, you may want to make the most of the fact that it will be presented in a larger format than what you are used to writing for a blog. If you are stuck for ideas, you can use the space above your article to write a short bio about yourself.
The idea is to attract and engage with readers, create trust, and encourage them to stay connected with your content.
Make It Memorable
Creating a memorable blog tagline is all about making the right combination of words that will stick in the mind of your target audience. To achieve this, you should aim to use words and phrases that are interesting, surprising, and/or memorable. For example, if your blog is about technology, you might want to try creating a tagline that incorporates the word “innovation.”
Your tagline should also match the tone of your blog. If you want to create something memorable, consider trying to trick or challenge the mind of your reader. For example, if you are targeting the legal industry, you could use the phrase “Entertainment Law for Lawyers” as your blog’s tagline.
In addition to the above, you should also ensure that your tagline is easy to type and memorable. If you try to trick your readers with an unusual phrase or alliteration, you might end up with a catchy tagline that brings in the traffic, but you will lose a lot of people who did not click on your blog because they found the tagline too hard to understand or remember.
Once you have an idea for a tagline, you should test it out to see how well it performs. You can do this by posting it on social media and taking note of the types of tweets, Facebook posts, and Instagram stories that your target audience engages with most often. This way, you can determine whether or not the public perceives your tagline to be valuable or worth their time.
The takeaway is this: never underestimate the power of a good tagline. A memorable tagline can do wonders not just for your blog but also for your entire brand. If you want to create a memorable brand, start by creating a memorable tagline.