How to Get More Website Visitors with a WordPress Website
In case you’re wondering, a website is an online publication that usually provides content in the form of text, images, videos or audio files. A website can be any type of media content, but they mostly provide content for websites, blogs, and social media accounts.
Since the dawn of the web, entrepreneurs, marketers, and designers have been wondering how to get more website visitors. While the methods have changed, the goal remains the same: to get as many visitors as possible to your site.
In this article, we’ll discuss how to get more website visitors with a wordpress website. Specifically, we’ll cover the following topics:
Use The Right Keywords In Your Headings And Titles
Many marketers and entrepreneurs rely on SEO (search engine optimization) to gain more website traffic and make their websites more discoverable. SEO is the process of affecting the visibility of a website or web page in a web search engine’s unpaid results. The goal is to get more visitors to your website, regardless of whether they are seeking information about your product or service, through the use of key phrases in your content.
There are several tactics you can use to incorporate keywords into your content, including keyword-rich headings and bolded text used for subheads, as well as inline, unordered lists that contain keywords.
For example, let’s say you’re writing an article for publication. You could include the following keywords in your headings and subheads:
- SEO (short for search engine optimization): a technique to improve the volume of traffic to one’s website from searching engine results pages (SERPs).
- PPC (pay per click): an advertising technique used to promote particular websites or products where advertisers pay when an ad is clicked on.
- ROI (return on investment): the amount of money or profit gained from a marketing activity, such as advertising or SEO.
- conversion rate: the percent of people who become customers after they’ve been exposed to an advertisers’ message.
- click-through rate: the percent of people who link to or visit a particular website or app after clicking an ad or receiving a notification.
- CAC (cost-per acquisition): the amount of money one must pay to acquire a new customer. CAC is usually calculated as the cost of a conversion (the investment in the ad and the cost of acquiring a lead) plus the profit from the sale of products or services.
Use Videos To Get More Traffic
Video content is quickly becoming one of the most popular types of content on the web. According to HubSpot Blogs research, users prefer to access video content in smaller chunks through channels like YouTube channels and podcasts. Additionally, users prefer to consume video content in a linear way rather than jumping from one part of a video to another.
The best way to get more visitors to your website is to include videos on your blog. You can interview subject matter experts on YouTube or record yourself giving a tutorial on how to do something digital marketing related (e.g. SEO, PPC, email marketing).
The most effective and simplest way to add videos to your blog is through a free tool called Video for WordPress. Simply go to Settings and click Add Video. From there, you can choose a video from your camera roll or search for one on YouTube. When you complete the setup process, you’ll find a short video icon at the end of each post where you can click to watch the video (or audio).
You can also use other free tools like Hello Bar to add video to your blog. Just go to Settings, select Add Video from the menu, and search for a clip from your webcam or device’s storage. Once you’ve selected a video, click the red button to the right of it to save it to your camera roll.
Along with videos, users also prefer to read shorter articles. According to Blogs research, users want shorter articles and fewer words per article. Therefore, if you’re writing an article for publication, keep it short and sweet.
Use Social Media To Get More Traffic
While YouTube and Twitter have always been popular mediums for bloggers and content creators, several large social media platforms have emerged to dominate the market. Today, Facebook, Instagram, and Snapchat are the most popular platforms; each one allows users to create content, follow other users, and connect with other people via live video and photo sharing.
When publishing your content to social media platforms, make sure to connect to as many communities as possible. For example, let’s say you’re a fashion blogger and you’ve written a blog post about fashion trends for 2020. You can share this article on your Instagram account and connect with other fashion-related Instagrammers.
Another way to grab more attention on social media is to use alliteration, a technique where words, phrases, or letters are repeated while sounding different. For example, let’s say you’re on Instagram and you notice a popular photo shared by another account. In your comments, you write, “OMG! That’s so cool that you’ve done that because that’s exactly what I’ve been planning on doing next year.” Using alliteration, you make your comment sound more interesting and memorable to the person viewing it on Instagram. Additionally, you grab the attention of people who haven’t yet seen your work by saying the same thing.
Get More From Guest Bloggers
If you’re unsure of how to get more website visitors, perhaps the solution is to get more guest bloggers. A guest blogger is a person who is paid to write for your blog once or twice, usually in a highly targeted and engaging manner. Typically, they’ll write in-depth articles about a particular topic that you’ve covered, as well as conduct interviews with subject matter experts, give tutorials, or share funny stories about working in digital marketing.
Adding guest bloggers to your team can help you gain more website traffic and engagement. However, if you’re not sure how to go about doing this, don’t worry. With a little planning, research, and some trial and error, you can successfully add guest bloggers to your team.
To make the process easier, you can use a tool called BloggerGuest. Once you’ve created an account, you can choose an existing blog to add to your team, or you can start a new blog. Next, you’ll need to choose a niche, a topic you’ll cover on your blog. Once you’ve chosen a niche, you can choose from a variety of topics, from fashion to food to travel, to business-related topics.
When you’ve chosen your niche, you can begin to build your guest list. You’ll need to have at least five qualified bloggers in your team to start with before you can begin to publish your guest blog posts. Once you’ve begun to build your guest list, check each blog’s stats to see how many articles they’ve published and how many times they’ve been shared. This will give you an idea of how well-versed their audience is in the particular topic you’ve chosen.
Once you’ve begun to build your guest list, you’ll want to choose the most qualified, highly engaging guest bloggers you can find. For each guest blogger you choose, you’ll need to make sure they fit a) within your niche b) that their work is of a high quality c) that they’re available to guest post when you need them d) that their posts are engaging and interesting.
If you fulfill these four criteria, you’ll be able to choose a guest blogger who can help you get the most out of your digital marketing efforts. And let’s face facts: building a trusted and credible brand is more effective than trying to trick people into visiting your website.
Along with guest bloggers, you can also try out paid placements to get additional reach on social media. With paid placements, you’ll create and post ads that contain a link to your website. When someone clicks the ad, they’ll be re-directed to your site. The most popular and simplest way to implement paid placements is with Google Adsense.