When Is a Website Too Complex for WordPress?
WordPress is the most popular content management system in the world because of its simplicity and power. Launching a WordPress-based website is straightforward and the platform easily scales to support virtually any business or personal need. If you’re looking for a way to quickly and easily launch a quality site, then WordPress is the obvious choice.
However, despite its ubiquity, there is one important factor that threatens to hold WordPress back: complexity. While it’s easy to get started using the content management system, it’s not so easy to grow and manage a website once it’s up and running. Indeed, there is a wealth of complex functionality buried within WordPress that even experienced users can’t always access without a little help. And when a major new version of WordPress is released every six weeks, that little help can quickly become a headache.
Make It Simple
If you’re trying to grow your business or brand online, then you’ll undoubtedly want to create a website. Thanks to the continued development of WordPress, creating a good-looking, fully functioning website has never been simpler. Simply pick a design from an existing theme, install the software, and start creating content. For a more sophisticated look, you can also opt for one of the many premium themes that come with additional features like animations and engaging interactive elements. With the right WordPress theme and some useful plugins, you can have a fully functioning, responsive website with content in under an hour.
However, while WordPress makes it easy to get started, it doesn’t excuse you from complexity. As a business owner, you’ll need to understand how to build a strong foundation for your site. This includes choosing a good domain name, establishing a content schedule, and investing in quality content. If you want to truly maximize your potential, you should consider hiring a web developer or taking some online classes to learn the ropes.
The Hidden Complexities
WordPress is an incredibly flexible software package, which means that there are countless ways in which you can build and customize your site. For instance, you can choose to go the DIY route and build an image-heavy blog using free tools like Compiling Fresh Fruit for You, a blogging service that allows you to quickly set up a blog with a free account. Or, if you’d like to have a fully functioning e-commerce store, then you can use a tool like WooCommerce to launch one in under an hour.
The issue with all of these options is that even though they make it easy to get started, they don’t make it easy to grow. You’ll still need to have a basic understanding of HTML, CSS, and how to use a content management system to keep things simple and organized. That’s why it’s important to take the time to learn the right way to do things instead of jumping in with both feet. Otherwise, you’ll simply end up spending more time trying to figure things out than you would have if you’d known how to do it correctly the first time around.
Why Did You Make It So Hard?
In some cases, WordPress’ complexity can be frustrating. Even seasoned users can find themselves locked out of critical features due to ignorance or over-enthusiasm. With every update, WordPress changes something, sometimes in an unforeseeable manner. If you’re not careful, you can lose a lot of time trying to figure out what happened and how you can fix it. In the end, it’s better to be safe than sorry, especially when you’re investing in a business that you’ll rely on in the long term.
As a business owner, it’s important to focus on the long-term ROI of your website. Instead of focusing on flashy sales figures and short-term gains, you should aim to establish a long-term, sustainable business that provides value to your customers and builds trust over time. When you do that, complexity doesn’t matter as much because you’re creating a solid foundation that can be relied upon in the future. At that point, implementing new features or learning how to use the software becomes a lot easier.
Find Your Niche
In most cases, individuals and businesses use WordPress to establish or expand their brand online. In other words, they use the platform to establish themselves as an expert in a given field. As a business owner or a marketer looking to grow your brand, it’s important to find a topic that you’re passionate about. This will naturally translate to great content that is both engaging and valuable. Once you’ve mastered that, extending your reach to other areas of interest becomes a lot easier. As a general rule of thumb, if you can write an engaging blog post that is also somewhat tutorial-like, you’re on the right track. Keep at it and before you know it, you’ll have a thriving blog that you can use to grow your brand.