Why Doesn’t My Video Banner Show Up on My Website?
Your video banner is a small video that you put on your site to catch viewers’ attention. Its main purpose is to promote your content, build trust, and engage with your audience – sometimes this means using celebrity or brand icons. When someone clicks on a video banner, they are usually directed to a specific landing page with more information about the offer being promoted in the video.
While having a video banner on your site is still a good idea, the way Google has changed the way people discover content means that creating a video ad for your website isn’t as effective as it once was. If you’re looking for a cost-effective way to get more eyeballs on your content, consider looking into creating a landing page instead. You can use a tool like HubSpot to create a single landing page with all the content and calls to action that you need for your entire website. With a landing page, you won’t need to worry about people clicking on your video banner and being directed to a different page than they intended to visit. Plus, with a typical video banner, you are likely to annoy your audience with annoying pop-ups and redirects.
Include Longer Description
When you describe your video on your site, make sure to include a longer version than what’s found in the video’s description. Research suggests that people usually only watch the first five to seven seconds of a video, so make sure to give them more to sink their teeth into. Also, try to keep your description relevant to what they are looking for. For example, if they searched for “dogs,” but your video is about cats, make sure that your description includes some relevant information about dogs.
Make It Easy For The Reader
Include plenty of white space around the material you’re presenting. Videos with large white space above and below the video content usually do well, according to HubSpot Blogger. The theory behind this is that it makes the video easier for the reader to process. The more white space you have, the more room you have to add content that’s easy for the reader to understand, like bold text or a large image.
Make sure to break up longer blocks of text into smaller bites for the readers. People have a hard time focusing on long chunks of text, so break up your longer pieces into smaller, more manageable chunks. You can use a tool like Rev.com to create a single lengthy page, which you can then copy and paste into multiple blog posts or pages on your site. Having separate pieces of copy for different platforms, like Blog posts, will improve the way your target audience interacts with your content on different platforms.
Consider Your Target Audience
The type of content you put out there will affect the way people interact with it. If you’re not happy with how a specific video topic is performing, consider revising your content to be more relevant to your target audience’s interests. For instance, if you’re trying to get more women to watch your YouTube Channel, you might want to create a series of videos targeting women, instead of just one video on the subject matter as a whole. You can also use demographics or interest-based segments to curate content that’s more likely to appeal to your target audience.
Use Keywords & Tags
When you use keywords and tags, your video will appear when someone searches for similar topics. If you want to get more specific with your results, you can use additional keywords and tags to further refine your search. If there are specific words and phrases that you want to be more prominent in your video’s text, consider using them in the copy that you write for your blog posts or web content. You can also use free tools like Google Keyword Planner to find the right words and phrases for your industry.
Add More Videos
Adding more videos to your channel won’t hurt your SEO, especially if the content is relevant to what people are searching for. The key is in adding value and producing relevant content that will keep your audience coming back for more. If you want to take your channel’s video content to the next level, consider adding longer-form content that’s more in-depth in nature. Pro-Tip: Look at other established content creators in your space, like yourself or other bloggers, for guidance.
Include call-to-action (CTA) buttons on all your social media platforms. If someone clicks on a CTA button, they are usually directed to a specific action, like a purchase page or sign-up form. The key is to make sure that the CTA buttons are relevant to the material you are presenting. If you want to encourage people to visit your site, use a call-to-action that’s tied to informative content.
Make It Mobile-Friendly
People are getting even more distracted by their smartphones, so make sure that your video content is optimized for mobile users. This means getting rid of all the extra white space and making sure that the copy flows smoothly as the viewer scrolls down. You don’t necessarily have to make your video completely mobile-friendly, but a little bit of design from a mobile phone can go a long way – especially if you want your content to be discovered.
Curate Content For Your Platforms
Each of your social media platforms will have its own guidelines and criteria for what content they find valuable. If you want to ensure that your content is going to be seen by your target audience, make sure to curate content that’s relevant to what they are interested in. If you want to get your content seen by as many people as possible, create content that’s as broad as possible. Pro-Tip: Use a tool like Hootsuite to keep track of all the various platforms you are active on. From there, you can curate content that’s relevant to all of them.
While having a video banner on your site is still a good idea, the way Google has changed the way people discover content means that creating a video banner for your website isn’t as effective as it once was. If you’re looking for a cost-effective way to get more eyeballs on your content, consider creating a landing page instead. You can use a tool like HubSpot to create a single landing page with all the content and calls to action that you need for your entire website. With a landing page, you won’t need to worry about people clicking on your video banner and being directed to a different page than they intended to visit. Plus, with a typical video banner, you are likely to annoy your audience with annoying pop-ups and redirects.