Why Does My Website Not Show Up on WordPress?

I am sure that you have heard the term, SEO, or search engine optimization. The internet and its all the tools and technologies that make it function are all about SEO, or search engine optimization. You may have heard about SEO before and perhaps even used it a few times on a website, but did you know exactly what it is and why you need it? Let’s dive in and find out.

What Is SEO?

If you are looking for a short answer, I would say that SEO is search engine optimization. If you are looking for a detailed answer, then SEO is a combination of on-site and off-site optimization. On-site optimization is making your website better and faster for the search engines (serps) to crawl and index. Off-site optimization is marketing and advertising your website to attract visitors, and engage them to convert them into customers (or potential customers).

The Differences Between On-site And Off-site Optimization

Nowadays, most people are doing business online. If you want your website to be found by potential customers searching for the products you offer, then it is best to optimize both. The on-site optimization is all about creating the best experience for the user (you), and the off-site optimization is about growing your website’s visibility through organic (natural or un–paid) search results on the major search engines like Google, Bing, and Yandex. If you want to learn more, here are a few great articles about SEO:

Why Should You Care About SEO?

If you have an internet connection, you can benefit from SEO. The more you engage in SEO the better your results will be. If you want to learn more, here are a few great reasons why you should care about SEO:

  • Improved Visibility In Organic Search
  • Increased Traffic To Your Website
  • Higher Conversion Rates
  • Boost Your Brand Awareness
  • Pro-Active Marketing On Social Media Platforms
  • Cost Effective
  • More Engagement With Visitors (Blog Commenting)
  • And Much More…

How Do I Start Optimizing My Website?

If you are not sure where to start, it is best to use an internet marketing agency or consultant to help you. They will take care of all the technical aspects so that you can focus on growing your business.

Do I Need To Re–Optimize My Website Every Year?

Yes, you should probably be re–optimizing your website every year. The algorithms of the major search engines change, and as a result, your old tactics may not work as well as they used to. You can read more about SEO and the updates that the search engines make here:

What Is The Best Way to Re–Optimize My Website?

The best way to re–optimize your website is to use a combination of both on-site and off-site optimization. This way, you will be sure to get the best results possible. You should try and incorporate everything that you can into your plan because there are a lot of moving parts and it is alwayschanging. Here are a few quick tips to get you started:

  • Use Google Webmaster Tools To Monitor Search Traffic And Performance
  • Check Your Website On Various Platforms To Find Errors
  • Interact With Your Readers (Comments)
  • And Much More…

These tools will help you find out where your website is performing best so that you can fine-tune it and make it better. The better it is, the more customers you will get, and that is the best way to grow your business.

Search engine optimization (SEO) is a long and complex process, but you should not let that fool you. You can have a perfectly optimized website that does not perform well at all. A lot of care and research goes into making sure that your website is as perfect as possible before you promote it. Once you do, you will see remarkable results.