Why Isn’t My Logo Showing in the Header of My WordPress Website?

Your logo is the first thing visitors will see when they come to your website. It is the first impression you make on them, and it is likely to remain in their minds as they browse your blog posts, products, and services. Therefore, it is crucial that you get this right, and we will discuss some of the basics that you need to keep in mind in order to do so.

Keep It Simple

If you are new to graphic design, then it’s a safe bet that your head is spinning with ideas about how to put your best foot forward. However, taking the easy route and using flashy graphics likely won’t serve your purpose. Instead, go for something that is simple, yet effective. In case you are wondering, a simple logo can be described as having just a couple of strokes of artistic license. Anything more than that, and you start to lose your potential audience, especially if you are aiming for worldwide recognition.

Make It Memorable

For your logo to stick out, it needs to be memorable. In other words, when someone sees it, they should be able to immediately think of your product or service, and that is what you intend for it to do. Of course, this could be a problem if you give them a subtle logo that means nothing to most people. If your logo is not memorable enough for your target audience, then it may as well not be there at all.

An Immediate Impression

To create an immediate impression, your logo should stand out both visually and aurally. The former can be achieved through graphic design, while the latter can be aided by good audio-visual material, such as a good tune and some punchy bass. When someone sees your logo for the first time, accompanied by sound effects, they will be able to instantly envision your product or service, and that is what you want from it.

Global Reach

If you want to make your logo popular and effective, then you should aim for global recognition. It doesn’t have to be everyone’s favorite kind of coffee, but it should be recognizable and have the word “coffee” in some shape or form. The easiest way to do this is by using the.com extension, since most people know what a domain extension represents, and it is the easiest to remember and most recognizable of all the extensions. The great thing about this is that you can have a coffee themed logo and still remain unique, as you are not mimicking another brand. You can also use country-code top-level domains, such as.uk for United Kingdom or.jp for Japan, to gain further reach within your target audience, wherever they may be in the world.

Keep It Practical

Your logo should be memorable, yet also be able to be implemented practically in real life, or at least, in a real-world setting. For example, if you are a coffee shop and your logo is a burning barrel of coffee, then you will have problems with the cops if they catch you with that logo on your truck. However, if you put the logo on a t-shirt or coffee mug, then it becomes much more usable, since you can actually drink out of the receptacle and not break the law.

Revise It Regularly

The best advice we can give you when it comes to logos is to revise them regularly. As your business grows and changes, so should your logo, in order to keep up with it. If you do nothing else, then at least make sure you put your logo through a redesign every year or two, in order to ensure that it is still relevant to your company or brand.

Be Creative

Being creative is one of the best ways to ensure your logo will be unique, and that is something you should always strive for, even if you strive on being practical sometimes, being creative can help you find the best solution, even if it means coming up with your own ideas. Some brands, such as Apple, have completely redesigned their logos from top to bottom, and it is because of this that they remain so popular today, the designs have been around for such a long time and remain fresh because they are continually improved upon, the reason being that they want to ensure their logos remain unique, and that is what makes them special. Ultimately, you can never fully guarantee your logo will be unique, since it is ultimately down to you to make it so. However, ensuring you are as creative as you can be will help you find the best solution, even if it means coming up with ideas that are completely different to what you initially intended, at least, it will be unique and memorable.

As you can see from the above list, there is a lot to think about when designing a logo, but if you keep the above points in mind, then you will be able to create something that will surely make your customers want to come back for more. Thank you for reading! We hope this article has helped you in some way and we wish you the best of luck in your endeavors.