WordPress Gold and Diamond Ecommerce Website Templates: What to Look for

Online stores that sell luxury goods and products use various software tools to accomplish their complex tasks. Among them, WordPress is one of the most popular content management systems, which can be used to build an ecommerce store. Thanks to its remarkable flexibility and the huge community of experienced developers who contribute to its open source project, WordPress can be customized to fit any kind of business needs. This article will highlight some of the most essential elements that you should consider when developing a luxury product store using WordPress, so you can create a website template that will serve as a solid basis for future business ventures.

Responsive Design

When designing a luxury product website, you should start by considering the platform on which it will eventually be displayed. For instance, if you’re planning to create a website for a fashion brand, you might want to use a CSS framework like Bootstrap to get the responsive design you’re after and, in turn, save you the work of reinventing the wheel. A good design should be compatible with all kinds of devices, from large desktop monitors to small mobile phones.

Besides, if you decide to build a website for a luxury brand, you should opt for a premium theme that comes with all the necessary features you might need to launch your ecommerce store, along with a few extensions that can be useful for certain tasks. In fact, it’s a good idea to use a theme that’s already equipped with all the functionality you might need.

One of the most important things to keep in mind about luxury product websites is that they should be mobile-friendly. Indeed, a good portion of your site’s traffic will come from mobile users, so you want to make sure that your content is easily accessible on their devices. Besides, with more and more people using their mobile phones to access the internet, it’s essential that your website looks neat and clean on a small screen. In this case, you might want to use a different version of the same theme, which is optimized for smaller devices.

A/B Testing

You should always try to determine which options on your website are performing the best and which ones can be improved upon. To do this, you can use A/B testing to compare different approaches and see which one drives more traffic to your site.

With this method, you can run a split-testing experiment where you present users with two different versions of a web page or an online store and track their actions, such as how many times each webpage is visited, how long users stay on the site, and what products they select, to determine which one performs the best. This way, you can improve your website’s conversion rate and determine the CPC (cost-per-click) and conversion optimization strategies that work best for your audience. In the near future, Google AdWords will also allow you to track offline conversions, so you can learn more about how people are engaging with your content even when they’re not on your site.


If you decide to create an ecommerce store using WordPress, you’ll need to purchase a suitable e-commerce plugin, such as WooCommerce. This plugin will allow you to add products from your website to your e-commerce store and allow you to manage the entire process of purchasing, shipping, and delivering your products from a single place. Once you’ve installed the WooCommerce plugin, you can add your products and begin selling them online.

Apart from the above, you should also look into integrating your ecommerce store with other platforms such as Shopify, BigCommerce, and others so that your customers can check out the products while on other websites and mobile apps. This is commonly known as cross-selling and allows you to build a much more robust e-commerce store.


Every website owner knows that security is one of the major concerns with every new venture they take on. In the world of e-commerce, this concern is more prominent since most major e-commerce platforms, such as Shopify and WordPress, are completely open source, which means any hacker (or individual, for that matter) can access your website’s code and delete or alter any data they see fit. So it’s essential that you keep your eyes open and make sure that you aren’t being tricked by any potential hacker.

When it comes to WordPress security, you shouldn’t just look at the default settings for your install; you should also familiarize yourself with the WordPress Security Audit tool, a third-party security plugin that will scan your WordPress install for vulnerabilities, and suggest ways to increase the security of your website. Additionally, you should look into using a VPN (virtual private network) to keep your personal data secure when browsing the web, especially when you’re on public Wi-Fi networks at locations such as coffee shops and airports. Finally, you can use two-factor authentication, which requires that you enter a code that is texted to you whenever you log in from a new device, to further enhance the security of your website.


Even though you’ll be structuring content using WordPress and designing the site’s overall interface using HTML and CSS, it’s important to remember that a luxury product website is first and foremost a piece of art. As a result, you might want to consider using the services of an experienced graphic designer or in-house team if you decide to go the DIY route.

WordPress comes with a handful of pre-designed themes that are suitable for e-commerce websites. If you decide to use one of these themes, you should familiarize yourself with the customizing options available within the theme to further enhance the look and feel of your product website. When it comes to fonts, spacing, and other aspects of the design, you can always be sure that the designer will have given it careful consideration and will have utilized their expertise to produce the best possible result. Remember, you’re paying for their expertise, so it only makes sense that you should get something of high quality.


As the internet continues to evolve and more people access it from mobile devices, the demand for responsive web design increases. To keep up with the ever-changing landscape of the internet, it’s essential that your website looks good on any device, be it a computer, tablet, or mobile phone, and that it performs well on all of them. To ensure this, you should use either the mobile-first or the fluid grid method of website design.

The mobile-first method starts with you designing a normal desktop version of the site and then creating separate mobile variants of the same content, ensuring that even when viewed on a small phone screen, the content fits the dimensions of the device. This ensures that your website will always appear consistent regardless of the screen size.

The fluid grid method allows you to create a single version of your website that will adjust its layout for any screen size, be it a desktops, laptops, or mobile phones, using a combination of CSS and HTML. To take advantage of this feature, you should use a CSS framework like Bootstrap that can adjust the layout of your site based on the number of columns of content you have. Using this method allows you to create a flexible, well-designed website that can adjust its layout based on the screen size.

Last but not least, it’s essential to have a look at the backend of your website. This is where all the vital information, including your products, shipping details, and accounting information, is stored and maintained. When developing an ecommerce website, it’s important to have a look at what’s available within the backend to determine what will be needed to keep the website functioning effectively. In some cases, this might simply mean importing products from a database or shopping cart software like Shopify and WooCommerce, while in other cases it could mean implementing full-blown e-commerce functionality that takes more work. For this reason, it’s important to have a look at what’s available in terms of platforms and software before you make any purchasing decisions.