How to Make Your WordPress Homepage Show a Coming Soon Page
You’ve just launched your business’ website, and the thought of going live can feel exhilarating! But now that the website is up and running, it’s time to think about making it more user-friendly and attractive to potential customers. One major component that can make or break a website’s UX is its header or home page.
When someone visits your website for the first time, the first thing they’ll see is your homepage. So it’s imperative that the header conveys a sense of credibility and trustworthiness. To put it plainly, you want people to feel good about spending time on your site, and the best way to do that is by creating a great UX.
If you’re feeling overwhelmed or unsure of what elements to include on your homepage, read on. We’ll discuss some proven ways to create a successful coming soon page for your WordPress site.
Focus On User-Experience First
While your homepage is critical to getting people into your site, it’s not the end all be all. Good UX is attainable within any website and the secret to creating a great user experience is by focusing on the following elements:
- UX — User Experience.
- UX Design.
- UI/UX Documentation.
- User Research.
- User Testing.
- Design Review.
These are all important parts of the process, but none of them matter if you don’t have a clear picture of how they fit together. To make the most of your UX designer’s time, hire them to work on a Homepage Reveal Plan, a roadmap that maps out exactly how your website is going to look once it goes live. This plan should include all the key design aspects, including imagery, copy, and a navigation scheme. You’re also free to add more details about the project as it progresses.
While you’re busy shaping your business’ online presence, don’t forget about the off-line world. Having a face to face presence is preferable as people still value personal connections more than anything else. An excellent way to gain credibility and trust is by establishing yourself as a reliable and honest person in your community. One effective way to do this is by creating a presence online. Your website is a great place to do this, but so is your LinkedIn profile, which is why we highly recommend including a link to both in your website header.
Include But Don’t Overdo The Credibility Indicators
There is a school of thought that says including too many credibility indicators on a homepage might backfire and end up being a turnoff rather than an attraction. Instead, use these tools to establish yourself as an authoritative voice in your industry, not to make your website look like a commercial entity. Your homepage is a great place to start when designing your website’s user experience, so take advantage of this fact. Include only the following on your homepage:
- A picture of your product(s)
- A bold, straightforward headline
- One or two sentences describing your product(s)
- An image with a single focused message
- An honest and straightforward price
- A call-to-action (CTA)
A picture of your product(s) is a great way to start. If you’re new to the online world, include a picture of someone using your product(s). If you have hundreds of products, create a giant product picture gallery on your site. Varying product images is vital to keeping your site interesting to readers. If you don’t have a product picture, include a couple of sentences about the product, perhaps with a short quote from the president or CEO of your company. For example,
- “Pro-Tutorial Pro-Tutorial is an online marketplace that connects customers with the best tutors for their needs. We are the go to place for all academic needs, from English tutoring to Math tutoring to Business tutoring.”
- “The Ultimate Guide to Starting a YouTube Channel”
- “The Ultimate Guide to Launching a New Business”
- or any other relevant topics you can think of.
A headline describes the content of your homepage in a short and sweet manner. Make sure that the title of your homepage is both relevant to the content and memorable. After you’ve set the hook with a catchy headline, you can dive into the text of your page.
A Clear Call-To-Action
Your call-to-action (CTA) is one of the most important parts of your webpage’s user experience. This is the piece of text (or image) that you want visitors to click on. To make the most of it, you must ensure that it is prominent and easy to spot. Place the CTA at the center of your homepage and make sure that it is in line with the overall theme and design of your website. When someone scrolls down your webpage and sees a lot of white space, they are likely to leave. To prevent this, place the CTA at the very bottom of the page and make sure there is sufficient text on the page to give the reader some value. Your call-to-action should always be connected to a clear action that the visitor can take. This could be as simple as “Learn More About Our Offerings” or “Check Out Our Blog For Latest News” or “Download Our App Now”.
Design For Mobile First
If your web designer has advised you to design for mobile first, it’s time to listen. When someone lands on your website from a mobile device, they’ll want to access only the content that is most important to them. To start with, remove all other content from the page, including sidebars, footers, and headers. Keep only the information that is relevant to the user’s location and screen size.
Your website’s information should be design for mobile first so that it is easy for users to navigate and engage with. In addition to removing content that is not necessary, make sure to add more text on your home page.
Make Use Of Clear And Concise Language
If you’re new to SEO or simply want to improve the SEO of your existing site, start by making your language as simple as possible while still being effective. Instead of stuffing your site with keywords and phrases, simply make your text easy to read and understand. Using simpler language will also make your site more accessible to those who are not accustomed to using complex vocabulary.
You should aim to have a minimal number of phrases repeated throughout your text. In a nutshell, the less your text contains, the more people will read it. To create a more inviting atmosphere, choose your words carefully and ensure that they are action-oriented. Remember, you’re not writing an academic treatise; you’re trying to convince someone to buy your product or service.
Avoid Fancy Flash
Your website’s design should be aesthetically pleasing, but it doesn’t necessarily need to be flashy. For a long time, people used to engage with websites by way of Flash. While Flash is ideal for animating complex 3D interactions, it is not something that can be loaded and displayed in all browser environments. In addition to this, Flash-type content is non-searchable, meaning that it doesn’t show up when people search for content on your site. Simply put, people are avoiding using Flash for websites because it is not designed to be viewed on mobile devices, and it also breaks other people’s web browsers.
Focus On Improving User-Experience Week By Week
Once your homepage is live with all the elements discussed above, it’s time to move on to the next phase. From there, you can continue to iterate on the design and user-experience based on feedback while staying true to the original vision. This is a far better route than rushing into something half-baked and then having to backtrack because you didn’t take the time to properly test and refine your design.
As a general rule of thumb, make sure that you’re testing new designs versus using the same old ones. This will help you identify any hiccups before your visitors do. At the end of the day, no one wants to spend their time on a site that is confusing and unwieldy, so make sure that you’re constantly asking yourself “am I making this easy for my customers to understand?”