How to Link a Video to a WordPress Website
The video element is one of the most powerful features in HTML5, as it can be used to connect with users on so many levels. From captivating and entertaining content to providing instructional tips, viewers can relate to and be engaged by watching videos on any device.
But how can you use this element effectively on your WordPress site? What are the best practices for integrating video on a website, and how can you use video in content marketing and SEO?
In this article, we’ll discuss five techniques for using video on your WordPress site.
1. Add video to your WordPress homepage.
From a video car-commercial to an amusing cat video, the home page of your WordPress site can be a goldmine for attracting and engaging users. You can use the video element to its fullest in your homepage, as it can be displayed in its full glory in all major browsers without any problems.
The key is to ensure that your video player provides a high-quality experience for users. For this reason, it’s essential that you test and optimize the size of your video before you launch it on your site. If viewers see a poor image or experience interruptions when scrolling through content, they’ll assume the rest is just as bad and leave. So ensure that your videos look sharp and load quickly by keeping them at the right resolution (ensuring you don’t exceed the 1.5MB limit in WordPress) and by using the right codec (which we’ll discuss later in this guide).
2. Add video to your blog posts.
Within your WordPress blog, you can utilize the video element in two different ways. You can either add a single video to a post, or you can add a video gallery containing multiple videos to a post.
The second method provides you with more options for enticing users into your blog. You can even add text-based captions in the form of short blog posts below each video to give your viewers more information about what they’re watching. For example, you might write something like this:
Not only will this method provide you with extra content that you can use to attract more viewers to your site, but it can also be a great way to engage them further. If a user watches a video tutorial about HTML5 and then continues to read the rest of the blog post, this provides them with some sort of value that was not immediately apparent. A video gallery is also more likely to be viewed as a delightful, rather than an advertorial, feature on your blog.
3. Use a custom thumbnail for your video.
The thumbnail of your video serves as its introductory image and is often the first item viewers will see. To grab viewers’ attention, make sure that your thumbnail is:
- At least 500 by 500 pixels
- In line with the rest of your content
- A face (humans naturally focus on faces when it comes to photos)
- Action shots or cuts that reveal more of the action
Additionally, you can use a service like Canva to easily create beautiful and compelling thumbnails for your videos. If your videos are not yet posted, use this service to create a mock-up of what your final video will look like (ensuring that you meet the required dimensions above) and then use this mock-up as your thumbnail.
4. Add video to your social media profiles.
As we’ve established, video is a powerful tool for connecting with potential customers. You can use video to illustrate your expertise and attract potential customers to your brand. You can even use existing videos on your social media platforms to illustrate how your products work in real life or provide tips and tricks on using them.
The best part about this option is that you can use videos that were originally made for one purpose (e.g. advertising or marketing material) to connect with your audience.
5. Use videos in Email Marketing.
Last but not least, let’s not forget about email marketing. We all get annoying spam emails every day, but there is a way you can use video content to stand out from the crowd. You can use the subject line of your email to entice recipients into watching your video content and then use the rest of your email to provide more information about what they’re seeing. You might write something like this:
“How to Be Unique By Customizing Your Own Coffee Mugs. Have you ever thought about customizing your very own coffee mug? Many coffee mug manufacturers offer a wide variety of designs and choices for clients to select from, so it’s a hobby that’s truly within reach of everyone. In this blog post, we’ll discuss the steps you need to take to get started with customizing your coffee mug.”
Or maybe you could send out a short video of yourself just jogging through the streets of your town.
Whatever you do, make sure that your video content provides value to your audience and that it is relevant to their interests. If you can, always remember to offer something new to your audience (this will keep your video content fresh). Additionally, make sure to include calls to action in your videos. This will encourage your viewers to take specific actions (e.g. to subscribe to your channel, sign up for your email list, or visit a particular webpage).
Videos can be a powerful tool for connecting with audiences and enticing them to take action. But ensuring that your video content provides value and stands out is the key to ensuring that your audiences remain engaged.