How to Redirect Users to Another Page If Your Website Is Down

One of the biggest headaches for any website owner is losing visitors due to poor online connectivity. Without internet access, people have no way of coming back and finding your site again. If they wanted to, they could potentially search for the product or service that you provide and find it somewhere else on the web. This can potentially lead to lost sales and frustrated users.

The worst case scenario is when your website goes down for an extended period of time, often due to a natural disaster or an infrastructure issue. When this happens, you have two choices – abandon ship and hope that your site’s functionality can be restored quickly, or find a way to redirect users to another page. Let’s take a look at how you can do this.

The Best Option: Geo Targeting

The best solution is to route users to another website that you own – sometimes referred to as ‘landing pages’. If possible, you should aim to have several alternatives that match the product or service that your website offers. This is known as ‘multi-channel optimization’ and can be a significant source of revenue gain. More and more businesses are seeing the potential of this strategy and are implementing methods for driving traffic to their site from different directions.

Redirecting With JavaScript: The Basics

Redirection is a core functionality that helps you move away from a broken link or a page that was somehow damaged. When users come back to a website that they’ve previously visited, their online traffic is often redirected to a ‘contact us’ or ‘help’ page in order to provide them with the necessary assistance. While this may seem like an easy enough task, if your website is up to date with the latest web technologies then you will undoubtedly be using client-side redirects to implement this into your design. The basic principle is to use JavaScript to create redirects on the fly whenever users come back to your site.

The best thing about this solution is that you can easily monitor and measure the results of your efforts. If you’ve got a decent analytics package then you can easily track which re-directs performed the best and focus your efforts on driving traffic to your site from these platforms.

Redirecting With JavaScript: The Fancy Pants Version

No, we don’t mean those either… when we say ‘Redirecting With JavaScript’, we mean the fancy pants or advanced version of this functionality. If your site already uses a modern JavaScript-enabled browser then you can use the following syntax to create some fancy redirects:

location.href = '/some/path?foo=bar&baz=quux';

This will effectively remove the /some/path from the current location of the web browser and replace it with the value of bar and quux. This is a powerful tool and can help you to create some very specific landing pages for specific products or services. You can use query strings or search boxes to filter the results and enhance the usability of your site. However, keep in mind that too many redirects can potentially damage your site’s performance.

Redirecting With JavaScript: The Final Countdown

Once you’ve executed the above code, the results should be visible within a few seconds. However, the redirecting process can take up to a few minutes to complete. So, in the meantime, users should be directed to someplace else.

During this time, it’s important not to let your visitors get too distracted. One method that you can use is to display a ‘loading’ image or animation while the redirect is taking place. Even if users can’t actually see the difference, they’ll still perceive that something is happening and that their browser is not yet ready to display the content that they’re looking for.

Once the redirect is complete, the image or animation should disappear and the users should be taken to your new destination. If everything went well then this will be a short, but sweet ‘thank you’ page for your visitors.

Hopefully, this article has clarified to you the basics of redirecting your users to another page if their website goes down. While there are many viable solutions to this problem, using JavaScript to create redirects on the fly is one of the most effective techniques. With a little bit of planning and research, you can ensure that your website is always available to your users and drive more sales with fewer errors.