How to Link a Website to a Client Using a WordPress Plugin
In an increasingly visual world, there’s no bigger nofollow button than a visual one. Luckily, there is a WordPress plugin that can help.
The Lazy Blogger’s Guide to SEO includes an entire section on “increasing blog traffic via social media”. One of the suggestions given is to “link your blog to social media accounts and platforms that your target audience is using.”
So, what is a blog plugin? A blog plugin is a WordPress plugin that can help you get your blog posts out on social media. It’s a must-have tool for every blogger. With a blog plugin, you can:
Create Content To Post On Social Media
One of the biggest benefits of a blog is that it’s constantly published content. So, if you’re looking for free content to post on social media, you’ve found it. You don’t necessarily need to wait for someone to publish an article about your niche, you can just write one yourself.
The great thing about WordPress is that it can be easily configured to publish content via any channel you choose. So, if you want to have your content pop up on their Instagram or Twitter account, you can do that without having to use a different tool.
Monitor Performance Of Your Blog Posts On Social Media
WordPress allows you to track the performance of your blog posts on social media. You can simply go to your blog’s dashboard, click on the “LINKS” tab, and choose the social platforms you’d like to track. Then, you can enter the URL of the blog post you’d like to track.
When someone clicks on one of your blog posts on social media, they’re taken to your blog’s landing page. From there, they can click on any of your blog’s links to get taken to a different page. When someone clicks on a link from your blog post, you’ll see the number of times that article was viewed on social media. This is a great way to gauge the performance of your content.
Use Keywords In Your Blog Post Headings
If you’re using WordPress’s default dashboard, you’ll see something called the “h1”, “h2”, “h3”, and “h4” tags in the headings of your blog posts. These tags are used by search engines to determine what each blog post is about. So, it’s vital you include these keywords in your post headings.
To find the right keywords, enter your post’s content into the Google Keyword Planner and set your search preferences to “Competition”. This will help you find keywords that are highly relevant to your blog’s content but aren’t over-used. You can then use these keywords in your blog post headings.
If you’d like, you can create a list of words and phrases you’re using on your blog. Then, you can enter that list as a “meta keyword” (a keyword that appears in the HTML code of your website’s pages). This will help search engines better understand the content of your blog. You can use the same technique to create a list of words and phrases you’ve used on your social media accounts to find the right content to cross post on social media.
When you post a blog article to social media, you have the option of including hashtags. A hashtag is a keyword or a phrase repeated multiple times in a tweet or Instagram post. When someone uses a hashtag for your blog post in a tweet or Instagram post, it gives your content that much more exposure.
Why should you use hashtags when posting on social media? The short answer is that it makes your content much more accessible to people searching for that content on social media. When someone uses a hashtag for your blog post in a Twitter or Instagram post, it gives your content that much more exposure.
For example, let’s say you’re a hair care brand. You’re constantly tweeting about the importance of good hair health and how to grow your hair faster. You’ve created a hashtag for your hair care tips, such as “#growyourhairfast”. If someone uses this hashtag in a tweet about hair care, your tweet will show up in a search engine’s search results along with all the other tweets that include this hashtag. Tons of people are talking about hair care, so it’s easy for your hair care tips to be found!
When someone uses a hashtag for your blog post in a tweet or Instagram post, it gives your content that much more exposure.
Use Alt Text
Every image on social media has an option to include an “alt text” — a small description of the image (what it is) that appears under the image if someone tries to hover over it with a mouse.
Include a short description of your blog post’s content with your alt text. Think of it as the commentary of your image. People reading your blog post on social media may not always have a picture in mind when they read the post’s content. So, having some brief descriptive text about what you’re writing about will help them understand the content better.
Here are some examples of a good description for an image:
- Product shot.
- Family shot.
- Food shot.
- Landscape shot.
- Drink shot (for cocktail recipes).
- Candid shot (for fun or artistic reasons).
- Event shot (for a concert, wedding, birthday, etc.).
- Boudoir shot (for a woman’s portrait).
- Innovative shot (for a business that’s changing the game).
When someone hovers over an image on social media, they see a small description of what the image is. So, if you’re writing about the sunset over the Caribbean Sea, you might want to include some of the beautiful photos of the sunset in your post. Then, you can have a descriptive “alt” text, such as “Caribbean Sea sunset over water”. This is a perfect example of good alt text because it gives the reader more information about what they’re seeing.
Along with hashtags and images, you have the option of including videos in your posts on social media. Just remember that videos can be shared much more efficiently than text-based posts. So, if you’re looking to increase the exposure of your blog post, consider including a video.
Videos allow you to explain your product or service in a way that words cannot. People can click on a video and listen to what you have to say rather than reading through long blog posts. Videos also allow for more interaction from viewers. You can encourage viewers to subscribe to your channel, like your videos, or leave comments below the video.
Interact With Your Audience
Videos and images can help you engage with your audience on social media. If you’ve ever watched a YouTube video that was genuinely funny or interesting, you’ll know what I mean. You don’t necessarily have to include videos or images in your blog post to make it stand out. But, if you’re looking to engage with your audience, videos are a great way to do so.
The great thing about blogs is that they’re always up-to-date with the latest news and happenings in the digital world. If someone goes back a few years, they’ll often find articles about topics that are now mainstream, such as Google and social media.
To bring the discussion back on track, let’s say you’re a tech company that builds and markets devices such as tablets and laptops. Last year, you noticed that a lot of people were talking about how to better organize their homes using technology. So, you decide to write an article about how to use a laptop or tablet to keep track of your finances, emails, and various other things (like an to-do list).
As a tech company, you probably already have a blog (or, at least, know what a blog is). So, you decide to take advantage of this fact and use it to promote your article. Now, you’ll want to make sure that your article appears on the blog’s home page. To do this, simply enter your article’s URL into the blog’s dashboard’s “LINKS” section and choose “No Follow”. This will ensure that no one links to your article via a blog post’s URL, as nofollow prevents any embedded links within a post from being followed.