What to Do to Make Your WordPress Website Show Up on Google Search First Page
Google has always been one of the biggest search engines in the world, and it continues to grow in popularity every year. More than 500 million people use Google on a regular basis, and it’s estimated that this number will reach 1 billion in the next few years.
Many businesses now realize that having a website is essential, especially for those looking to establish a presence in today’s world of digital commerce. The truth is, having a website doesn’t guarantee that your business will appear on the first page of Google searches. In fact, according to HubSpot Blogs research, only 1 in 4 websites appear on the first page of Google searches. This puts a lot of pressure on business owners to ensure that their website shows up on the first page of their industry’s most popular search engine.
Invest In An SEO Friendly Host
There are several reasons why having an SEO friendly host is beneficial. For one, many web hosts automatically implement the most up-to-date tools and techniques to increase your website’s visibility on Google. Additionally, having an SEO friendly host means that you don’t have to worry about being penalized by search engines due to your website’s content.
The best hosts for SEO are usually found in the shared hosting arena. These types of hosts allow you to install a WordPress blog with ease and have the ability to provide you with high-quality content on a regular basis. Some of the most popular shared hosts for SEO include DreamHost, Bluehost, and HostGator. You can read our full review of bluehost to learn more.
Create Compelling Content
High-quality content is what drives internet users to click on a link or visit a website in the first place. This content will also appear in the very first few results when a user searches for a product or service related to your niche.
The best way to create compelling content is to provide specific and valuable information that will appeal to your target audience. When done right, a well-executed content strategy can work like a charm. It will generate the desired results and improve your SEO at the same time.
A popular and highly effective strategy for many businesses is to create content that is regularly updated and gives the reader value. This value can be in the form of an educational article for someone who is new to the topic or a product review for someone who is already familiar with it.
Use Long-Tail Keywords
When someone types in a search phrase or keyword into the search bar on Google, they expect to see websites that relate to their search term. To give your website the best chance at being found, you must ensure that the keywords you choose are relevant to your content and that your website is structured to ensure that the search engine can easily retrieve and parse your content.
In general, longer keywords increase your website’s chances of showing up in the top results. However, keep in mind that you should only use long-tail keywords with your content’s theme. Otherwise, your website may end up being penalized by Google.
Create Backlinks
One of the primary ways that Google determines a website’s ranking is through backlinks. Backlinks are links from other websites and blogs that point to your website. They can be natural links from relevant and authoritative websites or they can be paid advertisements that bring in traffic.
Creating backlinks isn’t as difficult as you would think. All you need is a few quality websites and blogs in your industry that would be interested in linking to your site. You can then contact the websites and ask if they would like to feature your brand on their platform. This way you’re not only creating valuable content, you’re also getting free advertising from established websites in your industry.
Use Social Media To Build Awareness
There are several platforms that you can use to promote your business and gain more traction online. The most popular and powerful social media platforms are TikTok, Instagram, and Facebook. These platforms give you the ability to create videos and images to engage with your audience.
The trend on social media right now is to use memes and jokes to get your point across. This is primarily because people are getting bored of traditional advertising and want to engage with your message in a more lighthearted manner. The best thing about this approach is that it makes your message more accessible to a broader audience. Your audience will have a fun time engaging with your content while also remembering your message at the same time.
One of the easiest ways to use social media to promote your business is to simply create relevant and interesting content to share on your various platforms. The most popular content on social media right now is related to home decor, so if you have a business that provides interior design services, you can use this to your advantage. Create a profile on TikTok, Instagram, and Facebook, and start sharing home design tips and tricks. Your clients will love you for it.
One important point to make is that using social media to promote your business can also help establish credibility. The more you post about your industry and what you offer, the more people will begin to believe that you know what you’re talking about. This will make them more likely to trust your opinions on interior design or residential architecture matters.
Create Landing Pages For Each Blog Post
It’s important to have a landing page for each blog post you create to ensure that each one has its own unique URL that can be used to promote the post. A landing page can be any page on your site that is dedicated to a specific blog post. It should be a very simple page that contains a brief summary of the blog post, an image or two from the blog post, and some text to briefly encourage potential visitors to learn more about your blog.
A professional-looking landing page for a blog post will greatly increase the chances of that blog post being shared online. This in turn can drive more traffic to your site and increase your sales. You can use a tool like Google Analytics to track the effects of your landing page strategy on your blog.
Use Analytics To Track Digital Marketing Efforts
You can use Google Analytics to track the performance of your online marketing campaigns. This system will give you a clear picture of how visitors from different countries, interests, and demographics interact with your content. It also provides you with a good understanding of which pieces of content perform the best so you can repeat and/or improve upon these successful strategies.
To get started, simply visit your website’s analytics page and create an account. From there, you can navigate to the Compute tab and select Create an Overview Report to get started. You can also find this under the Reporting menu item in your Google Analytics dashboard.
This overview report will give you a bird’s eye view of your website’s traffic and the performance of different content types and pages. With this information, you can make the necessary adjustments to increase website traffic and engagement.
Monitor Your SEO On A Regular Basis
Consistency is one of the most important factors when it comes to SEO. You must stay committed to making small improvements on a regular basis to ensure that you continue to rise in the search rankings.
Every year, Google makes large changes to its algorithm in an effort to fight spam and improve the user experience for its searchers. These algorithm updates will often cause a drop in your website’s traffic and ranking before it finally recovers. However, you can use tools like Google’s SEO Console to easily monitor and track the effects of these algorithm changes while also making minor adjustments as needed.
The truth is, having a website doesn’t ensure that your business will automatically show up in the top results of a search. However, with a little bit of effort, you can significantly increase your website’s chances of being found online.