What’s the Best WordPress Plugin for Website Statistics?

It’s no secret that websites gain a lot of value when they’re used as an SEO tool, allowing you to track the keywords and phrases people are using to find your website.

Fortunately, it’s also no secret which keywords and phrases people use to find your site. With the right keywords and phrases, you can use Google Analytics to track how many people are finding your website via certain keywords and phrases. That way, you can see what kind of content is performing the best and use that information to guide your future content creation efforts.

The Perfectionism of The Search Engine Optimizer

Some webmasters will tell you that you need a perfect SEO score before worrying about your rankings. That’s an unrealistic expectation. While it’s important to always be striving for excellence, focusing on a specific score can also hurt your efforts to grow a sustainable business.

Why? Your goal should be to improve your website’s traffic and boost your income, not to worry about ranking on a search engine. When you have a low search engine ranking, it can be difficult to gain any traction at all. After all, people won’t stumble upon your site unless the search engines deem it relevant enough to surface in the search results.

Free vs. Paid vs. Both

Did you know that there are free and low-cost SEO tools that offer the same or even greater functionality than paid tools? There are tools that allow you to analyze the competitiveness of a keyword or phrase, find the top keywords and phrases for your niche, setup paid ads to drive traffic to your site, and track the performance of those ads. You will not be required to create an account to use these tools.

The advantage of these free tools is that you don’t need to worry about paying for monthly subscriptions. The disadvantage is that they don’t have the advanced features that paid tools offer, such as the capability to track your SEO results over time or compare those results to competitors.

Long-Tail Keyswords Versus Headline Keyswords

One of the most important things to consider when pursuing SEO is choosing the right keywords. When a user searches for a product or service on a search engine, they are using keywords to find what they’re looking for. For example, if you ran an automotive repair shop and you wanted to target local consumers searching for auto repairs, you might start with “Cheap car repairs” and “Best auto repair shop,” as opposed to “Automotive repair” and “Local car repairs.”

The first two phrases are short-tail keywords, while the latter are called long-tail keywords. The important thing to note is that the longer the keyword the more SEO value it has. For example, someone searching for “Cheap car repairs” has a different desire than someone searching for “Automotive repair” or “Local car repairs.” When determining your keywords, use long-tail keyword phrases as often as possible.

The Importance of User-Friendly Interfaces

We all love shortcuts. Taking the long way to something means you have to go through more steps, which usually means you’re wasting more time. That’s why it’s important to choose keywords and phrases that are easy to understand for users, especially when your product or service is complex. When your visitors can’t easily find the information they need, you’re losing out on the value of potentially brought visitors to your site.

For example, let’s say you’re an online real estate agent and you want to rank for “best real estate agent,” rather than having to type in “real estate agent” every time someone types in a search query. You can do that by making sure your website’s user-interface makes it easy for users to discover important information about your company like your website’s address, hours of operation, and social media handles.

Include important contact information in a clear and concise location on your website.

Frequency Of Keyword Usage

Just because a keyword is “sexy” or “popular” does not mean it’s going to perform well for your SEO strategy. There’s a lot more to choosing the right keyword than just looking at the popularity of the phrase. You need to consider how often it is used within a given context. For example, “bikini” is a keyword that is very popular among females ages 18-24, yet when used in conjunction with “swimwear” or “beach” it loses a lot of its value. Why? Because “bikini” is very often used within the context of “beach holidays’ or “beach parties,’” where “swimwear” or “beach” are the keywords you’re trying to rank for. On the flip side, “winter sport gear” is a generic term that you might want to avoid, as it is not usually used within the context of an SEO campaign.