How to Create a WordPress Portfolio Website With a Blog

WordPress is the most popular content management system (CMS) in the world. Over 24 million sites around the world run on WordPress, and it’s been growing in popularity every year.

Many businesses, brands, and organizations have turned to WordPress as it is extremely easy to use, has a large community of support, and allows for a high amount of customization.

However, WordPress is a flexible CMS that can be used to create virtually any type of site. This includes portfolio sites for designers, brands, and other businesses.

In this tutorial, you’ll learn how to create a WordPress blog that you can use as the foundation for a successful online business or brand. You’ll also learn how to integrate WooCommerce to create an online store that you can use to sell your own products or offer your services as a vendor.

Step one: Choose your perfect niche

The first step in creating a successful WordPress business is to choose your niche. You don’t necessarily have to specialize in a certain topic or website category to be able to gain success as a WordPress blogger, but it can be helpful. For example, if you love to write fiction, you might want to consider creating a blog around the publishing industry because there’s a lot of demand for content like this and many niches within the industry.

On the other hand, if you want to create a blog to help you become a better cook, you might choose to specialize in food blogging because there’s so much demand for content like this and many platforms like WordPress exist simply to facilitate food blogging.

No matter what your niche is, there’s a lot of demand for content on your chosen topic. Make sure that you pick a niche that you are passionate about and that you can build a blog around. If you love animals, you might consider creating a blog around pet care because there’s a lot of need for content in this area and many platforms like WordPress exist simply to help people connect with content they are particularly interested in.

Step two: Decide on the type of content you’ll be putting out

After choosing your perfect niche, the next step is to decide on the type of content you’ll be putting out. You don’t necessarily need to specialize in a certain subject matter to be able to gain success as a WordPress blogger, but it can be helpful. For example, if you are a fiction writer and want to blog, you might want to consider creating a blog around the publishing industry because there’s a lot of demand for content like this and many platforms like WordPress exist simply to facilitate content blogging. As you can see, this can be a very versatile option.

If you do decide to specialize in a certain subject matter, be sure that you have enough research and interest in that subject matter to justify the time and effort it will take to create quality content. For example, if you decide to focus on the health and fitness industry, you might want to consider creating a blog around training and nutrition because there are a lot of demands in this area and many platforms like WordPress exist simply to help people connect with content they are particularly interested in.

Step three: Create a content schedule

Now that you have a general idea of what type of content you’ll be creating and the platform you’ll be using, it’s time to create a content schedule. This is when you will set aside specific times each week that you’ll be posting new content. Regular content posting is extremely important because it gives your audience new content to interact with and helps build credibility.

The best way to make your content stand out is by posting regularly and consistently. According to HubSpot Blogs, the average person spends 23.9 minutes per day on a mobile phone scrolling through their feed. If your goal is to create quality content that will keep your audience interested, make sure that you post frequently to keep up with the demands of the internet. While this may seem like a negative stat, it actually shows how much value people place on content that is regularly updated.

Step four: Create a draft portfolio

Once you’ve decided on your content schedule and have started creating content, it’s time to move onto the next step. This is where you will start to build out your draft portfolio. You don’t need to have a complete and polished product to launch, but it’s good to have something to show for your efforts. This means you’ll either need to do some freelance work to get some content or find a way to purchase content from other websites.

There are plenty of tools that can be used to build out a draft portfolio, such as Storyboard, Freeform, Axion, and Elementor. Once you have all of the necessary tools, it’s time to start creating your draft portfolio. You might want to use your blog as a starting point and then integrate other platforms like Medium and LinkedIn to help showcase your work as a freelance writer, public speaker, or business leader. 

Step five: Test to see how well everything is going

After you’ve created your draft portfolio, it’s time to test it and see how well everything is going. Keep in mind that this is a very early stage in your blogging journey, so take everything with a grain of salt. However, having a place to test and show off your work can be very helpful. If you’re using your blog to build out your portfolio, make sure that you try out different posts to see which ones get the most interaction and engagement. This way, you’ll be able to choose which posts to focus on and which ones to ditch.

If you decide to purchase content for your website, make sure that you get quality content that will add value to your audience. As you’ve probably guessed, finding good content to purchase can be quite the hassle. That’s why it is critical to test out different posts and see which ones perform the best.

You can also use tools like Google Analytics to track the performance of different types of posts

• HTML
• E-books
• Blogs
• Forum posts
• Podcasts
• Video content
• GIFs
• Press releases
• Content Marketing
• Content Strategy
• Digital Marketing
• Social media
• SEO
• Analytics
• Content management systems

Step six: When you’re ready, launch your WordPress blog

Once you’ve gone through the entire process and tested out your draft portfolio, it’s time to launch your WordPress blog. The last step is to take a little bit of time to put together a blog post to introduce your work. Make sure to include all of the relevant information about your blog post in the bio section of your LinkedIn profile. Additionally, make sure that you follow the general guidelines set out in this article so that you can start to build a substantial audience and gain credibility quickly.