How to Create a Real Estate Website in WordPress

Real estate is one of the most popular industries online, boasting a wealth of information and platforms.

With MLS listings and property price data available online, real estate websites allow users to research and purchase properties easily and quickly.

Additionally, with the MLS (Multiple Listing Service) being a free service provided by the US government, real estate agents and brokers can list properties without charge and protect their market share.

The Importance Of A Good Real Estate Website

A good real estate website is very important. Not only does it provide a directory of properties for customers to search through, but it also encourages them to visit the site frequently. Customers who visit real estate websites often become fans of the website, increasing the chances of them visiting the site when they are in need of a property.

A good real estate website should also be well-designed as a minimum. To start with, the website’s coding should be clean and readable. Furthermore, aesthetics are also important when building a real estate website. For instance, a brightly colored background with lots of white space is not very enveloping for the eyes.

The Difference Between A Real Estate Agent And Broker

Real estate agents and brokers both provide valuable services to buyers and sellers of real estate. However, there is a distinct difference between the two. Real estate agents merely provide information and listings, while real estate brokers also mediate the bargaining between buyers and sellers. Because of this additional service, real estate brokers generally charge a fee for their services.

The Different Types Of Real Estate Websites

Based on the purpose of the website, there are three types of real estate websites: commercial, informational, and resource. The commercial real estate website exists to promote a particular product or service, such as a hotel or a real estate agent. Typically, commercial real estate websites exist to sell a single property or multiple properties for the aggregate price of all the properties on the website. Informational real estate websites exist to provide general resources about the real estate market. Finally, resource real estate websites exist to provide valuable information and access to people looking for a specific type of property. For example, a resource real estate website could provide useful information about real estate law in a particular state.

Why Do You Need A Mobile-Friendly Website?

A mobile-friendly website is very important. Not only do users expect to find valuable information on mobile devices, but they also expect that the information they find will be easy to use. If a potential customer is searching for a hotel on the go, they will quickly move on to another site if the information they are finding isn’t responsive to their needs. Additionally, if a potential buyer wants to see a property in detail but doesn’t have the time to drive to the office, a mobile-friendly website is the perfect choice.

The Minimum Requirements To Create A Successful Real Estate Website

The minimum requirements to create a successful real estate website are a sense of humor, a willingness to learn, and a desire to be successful.

To begin with, you will need a theme for your website. Any web design expert can easily install a professional-looking theme for you, allowing you to focus on creating value for your clients.

The Different Ways To Market A Real Estate Website

There are several ways to market a real estate website. You can use various approaches and mix and match them to find the best fit for your project.

First, you can use digital marketing to promote your website. With digital marketing, you can gain valuable insight into your target audience’s behavior and purchase process. Additionally, you can use social media to gain fans, who will then become potential customers.

Second, you can use traditional marketing to promote your website. With traditional marketing, you can use a variety of marketing channels, such as print ads, billboards, and radio stations.

Third, you can use search engine optimization to get your website listed on the first page of search results for keywords related to your industry. If customers are searching for hotels in Boston, but your website city is different, you will want to get your website listed on the first page of search results.

Fourth, you can use affiliate marketing to gain valuable commissions for promoting a real estate website. If a potential buyer clicks on a branded link (affiliate marketing), they will be redirected to your website, where you can make a commission on any transaction. You can also use this channel to gain commissions for marketing other products or services.

Cost Effective

The cost for creating a real estate website is generally moderate and can range from $500 to $5,000. However, you can find premium themes on a free marketing platform with a cost of $0 or less. Additionally, you can use free tools like Gap to get a basic website up and running.